Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job.

Tools 104

Tools Content HootSuite Marketing 104

Keyhole.co

APRIL 22, 2024

When you’ve worked long and hard on a piece of original content, it can be frustrating to find that someone else has decided to steal it. This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score. What is online plagiarism?

Content 52

Content How To Engineering SEO 52

Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

Content 150

Content Marketing Case Study Study 150

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Scheduling content sharing is a must.

Consultant 268

Consultant Social Media Content Marketing 268

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

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Metrics Content Marketing ROI 191

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

comScore 299

comScore Marketing Case Study Review 299

Social Media Today

MAY 13, 2019

Listen to Stephanie Stahl's description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.

Content 152

Content Marketing Engineering Strategy 152

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. What is User-Generated Content?

Education 172

Education Examples UGC Content 172

The Realtime Report

SEPTEMBER 8, 2023

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. Regularly updating your content is an excellent method of remaining current and competing for your target market’s attention.

Content 91

Content Engineering SEO Compete 91

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It. Twitter Explore.

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Social Media Content UGC Curation 264

Social Media Strategies Summit

DECEMBER 15, 2022

Content marketing is one of the best ways to set your business up for growth. Knowing how effective a well-made piece of content can be at reaching, intriguing, and converting audiences, it’s no wonder that 64% of businesses spent more than 10% of their total marketing budgets on producing and distributing content in 2021.

Engagement 212

Engagement Content Survey Publishing 212

Ignite Social Media

JUNE 20, 2023

Generated by Bing and ChatGPT When a rationale marketer first sees ChatGPT or Bard crank out a blog post in 30 seconds, fear and wonder mix in equal parts. It was, “Marketers won’t be replaced by AI. Marketers who don’t use AI will be replaced by marketers who use AI.” How did it do that? Am I expendable?

Tips 161

Tips Content SEO Engineering 161

Writtent Blog

DECEMBER 20, 2023

Experienced content marketers have been hailing the expert interview as one of the best sources of content since the Internet was born, and with good reason. If you’re using content to attract and engage your prospects and customers, expert interviews can take your content marketing to the next level.

Content 97

Content Case Study How To Press Release 97

Writtent Blog

DECEMBER 24, 2023

Content marketing done right can be a powerful tool for promoting your website and business and for generating more leads. But all that content creation sure takes a lot of time–time you sometimes don’t have. Plus, after consistently publishing epic content for a while, the well of inspiration can dry up.

Curation 98

Curation Strategy Content Storify 98

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

Education 162

Education Examples Content Nielsen 162

Jon Loomer

MAY 31, 2023

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. But the three most recent tests involved SiteGPT , AI Engine , and Chatbase. AI Engine is a WordPress plugin, and I was running into too many bugs (could have been plugin conflicts) that created frustration.

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Training Content URL FAQ 185

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

Strategy 52

Strategy Content Loyalty Marketing 52

Your Escape From 9 to 5

JUNE 27, 2022

Content marketing can be a perfect example. How many channels and platforms offer customers an experience to engage with content? There are streaming platforms, podcasting platforms, webinars, email — all kinds of different ways to serve content. Then, the content itself offers plenty of options.

Trends 74

Trends Content Real Estate Marketing 74

The Realtime Report

NOVEMBER 16, 2022

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. Here are five tips your average restaurant marketing guide probably isn’t telling you. Use Search Engine Optimization. Utilize Email Marketing.

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Tips Marketing Loyalty Hotels 182

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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B2B Influencer Platform SMS 306

Writtent Blog

DECEMBER 13, 2023

There are a lot of tactics and methods you can explore, but experts like Marketing Sherpa and HubSpot agree that content marketing gives you the most bang for your buck. So here are 4 ways you can use valuable content to increase your website traffic. In fact, most content that goes viral is not written–it’s visual.

Content 98

Content Hubspot Curation Case Study 98

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Build Trust.

Small Business 251

Small Business Social Media Strategy Marketing 251

Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

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B2B Content Syndication SEO 95

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. If you’ve got room to infuse humor or unusual concepts into your marketing, run with it.

B2B 93

B2B Strategy Tips Content 93

Convince & Convert

NOVEMBER 11, 2014

Are you ready to make marketing education much, much easier? I am so thrilled to announce that today is the launch of MarketingPodcasts.com – a brand-new venture from me and the Convince & Convert crew that will help marketers learn their craft more efficiently and effectively. sort by host name(s). sort by category.

Engineering 145

Engineering Marketing Education Review 145

Jason Yormark

JULY 19, 2012

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. About 80% of all searches come from the organic search engines and not the paid search listings.

Engineering 246

Engineering Paid Search Directory Hubspot 246

agora pulse

JANUARY 12, 2021

Bonus Material: Free Social Content Calendar. Want more ideas for your content marketing? These types of content can help your brainstorming content for your social media channels. As more and more brands are investing in creating content, it is getting harder and harder to catch a web user’s attention.

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Types Content Comparison Screencast 162

Writtent Blog

NOVEMBER 23, 2023

Article writing can be a huge part of your content marketing strategy. Done right, article marketing has a lot of benefits. To help you make the most of this type of content marketing, we’ve compiled a list of the best article writing tips to get you started. Have you used article marketing for your business?

SEO 98

SEO Tips Web 2.0 Directory 98

Oktopost

MAY 4, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary In today’s highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs. Catch all episodes here.

Survey 131

Survey Content B2B How To 131

Koka Sexton

FEBRUARY 6, 2023

Using AI to Generate Content Ideas AI provides invaluable insights about user needs and preferences, which can help marketers create personal and engaging content that resonates with users. By leveraging AI-driven insights, marketers can create more effective and engaging content that will maximize visibility and reach.

SEO 97

SEO Content How To Engineering 97

Writtent Blog

DECEMBER 21, 2023

A lot of us try to succeed in online and content marketing. Over a period of 4 years he managed to increase his online marketing efficiency 15 times over for his company, River Pools & Spas. Before content marketing, in 2007 when the economy was still roaring, we spent about $250k a year to achieve 4 million in sales.

Marketing 98

Marketing Press Release Cost ROI 98

Buffer Social

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. I’ve written about content pillars before and wanted to bring my systems and thoughts to the Buffer audience. What is a content pillar? What is a content pillar?

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Template Templates Social Media Content 102

Writtent Blog

DECEMBER 15, 2023

Inbound marketing, of course. While you can use traditional marketing and advertising to find customers, the new style of marketing online is more efficient, more cost-effective, and customers actually like it. So what is inbound marketing? Optimizing your website for search engines.

Hubspot 94

Hubspot Marketing Wikipedia Knowledge Base 94

Mindjumpers

NOVEMBER 27, 2012

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. and articles/guides, whereas audio content and podcasts are the least popular.

SEO 266

SEO Strategy Content Marketing 266

Social Media Strategies Summit

FEBRUARY 22, 2023

The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today, and opinions have shifted.

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Tools Price Marketing Template 171

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone.

B2B 52

B2B Strategy Brands Content 52

Social Media Marketing

JANUARY 2, 2023

Since people figured out how to trade, marketing has been set up. Marketing is tied in with associating with your audience at the perfect locations and times. With the ascent of the Internet, this implies that you can interface with your audience effectively on the Internet through digital marketing. What is Digital Marketing?

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Marketing Organization Cost Affiliate marketing 136