Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Optimized for search engine algorithms.

Strategy 59

Strategy Content Compete B2B 59

Waxing UnLyrical

AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. From likes to leads: The new metrics for B2B social selling. But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par?

Metrics 100

Metrics Social Media B2B Consultant 100

Convince & Convert

DECEMBER 4, 2018

Sometimes called a “competency center” or “capability center,” in academia, a center of excellence (COE) brings together people from different disciplines and provides shared facilities/resources. What is a center of excellence? Respecting and engaging the expertise of these different disciplines is key.

Class 148

Class Meeting Resources Template 148

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . For instance, running a blog from which you post insightful articles can define your firm as a thought leader and your website as a place search engines refer to despite visitors not knowing your brand.

Comparison 145

Comparison SEO Curation Domain Name 145

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Subscribe to “B2B Marketing Now” to stay up to date ! We’re already writhing with network algorithms daily, so this will further complicate that relationship.

Marketing 110

Marketing YouTube Overview Instagram 110

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Among them are the appropriateness of the topic to what you’ve previously published; existing competition for the topic among other sites online; and known search engine volume. Second, you probably need more content.

Analytics 165

Analytics Content How To Software 165

Buffer Social

JULY 11, 2023

And I knew how to leverage the power of Search Engine Optimization (SEO) to target keywords with proven search volume and intent. Even if it were to scan the SERPs (Search Engine Results Pages) to analyze existing articles, it would only produce an article that matches the top few at best. to compete on the first page of Google.

Startup 61

Startup Applications System Wiki 61

Convince & Convert

MARCH 27, 2012

This is important to realize, in that non-media brands are competing with traditional media for attention and retention, just like you compete with the other businesses in your field. A paid consultant will say that they target CEOs, who don’t use search engines or social media. Both needs to be authentic and credible.

Content 144

Content Consultant Marketing Price 144

Convince & Convert

MARCH 27, 2012

This is important to realize, in that non-media brands are competing with traditional media for attention and retention, just like you compete with the other businesses in your field. A paid consultant will say that they target CEOs, who don’t use search engines or social media. Both needs to be authentic and credible.

Content 131

Content Consultant Marketing Price 131

Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( LinkedIn B2B content Report ). You have to make it visible on the web and in search engines. DivvyHQ Content Challenges Report).

Content 45

Content Knowledge Base Compete Influencer 45

Jeff Esposito

JANUARY 21, 2014

In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

To have credibility, you need to have other people in your field willing and able to testify to your competence. People will expect you to back up your brand with the truth, so when you fail to perform, they immediately begin to question your competence. If you ask me ‘do you do B2B marketing?’

Brands 236

Brands Handbook MySpace Construction 236

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Laurel Papworth

DECEMBER 21, 2023

It’s like, I’m sorry, but you need at least four engineering degrees and three, blah, blah, knowledge acquisition psychology courses behind you. Facebook is mostly blah, blah, whereas LinkedIn is B2B. You work very much in a B2B space, so therefore LinkedIn is why I recommended it. Or my little brain can’t.

Course 52

Course Committee Data Training 52

Oktopost

MARCH 11, 2024

64% of B2B leaders consider thought leadership more trustworthy than marketing materials when assessing a vendor’s capabilities and competency. Plus, you must keep up with B2B social media trends and incorporate them into your posts. LinkedIn post generators can help you do all this in a fraction of the time. While StoryLab.ai

LinkedIn 75

LinkedIn Tools B2B Social Media Management 75

Jeff Esposito

JANUARY 21, 2014

In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award. Want to showcase your professional competence? Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

SalesChoice

SEPTEMBER 6, 2016

Having Data Scientists in Sales that have teeth doing scenario planning can be a powerful force in helping companies compete and evolve more rapidly. Our thesis is B2B sales professionals are under siege. As more data is analyzed with deeper learning ALGOs, B2B sales will forever be integrated with advance signals.

Patterns 20

Patterns Analytics B2B Data 20

Convince & Convert

JULY 28, 2010

If you have a search engine on your website, look at a report that shows what people type into that box. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. Internal search reports.

Social Media 150

Social Media Strategy Consultant B2B 150

Webbiquity SMM

JUNE 14, 2011

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Steve Woods , Eloqua.

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. All rights reserved.

Marketing 124

Marketing Social CRM Conference Social Media 124

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Seven Deadly Sins of Social Media (Search Engine Journal): I love how Jennifer Horowitz equates social media with the 7 sins. Which approach best suits you? So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

JANUARY 30, 2020

Meanwhile, you might have customers at later stages of the funnel comparing your product to competing SEO tools and others who are ready for a trial. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before.

Strategy 100

Strategy Marketing Case Study How To 100

Hootsuite

DECEMBER 10, 2019

Why We Compete at The Data Open. That's why we compete at The Data Open. B2B: 54% brand-building and 46% sales activations. High-performing organizations use attribution models that have been tested in channels like search engine marketing, television, and outdoor advertising, and apply them to social.

Trends 145

Trends Social Media CPA Sports 145

Webbiquity SMM

SEPTEMBER 15, 2010

A powerful real-time social search engine that not only displays results for a specified term or phrase, but lets you filter results by source (e.g., Metrics include traffic stats from Alexa, Compete and Quantcast; backlinks and results by search engine; backlinks and mentions on the major social news sites and more.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

MARCH 23, 2011

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. Frequency of alerts.

Tools 193

Tools Social Media Sysomos Vocus 193

Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Danny Sullivan, Search Engine Land founder, and editor. Since almost every business in the U.S.

Content 45

Content Press Release Yahoo Guidelines 45

Webbiquity SMM

FEBRUARY 11, 2013

6 Tips to Get Retweeted More Often by Search Engine Journal. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. In a world where media brands are competing for attention, Twitter is the strongest channel for media brands to focus on for people’s discovery of news and information.”

Tools 192

Tools Twitter Tips HootSuite 192

Writtent Blog

MAY 9, 2013

Given the fact that 91% of B2B marketers are currently using custom content for marketing, and the majority of organizations will be increasing spend on content in the next year, it’s clear that content creation isn’t just a fleeting, current marketing trend. The facts couldn’t be further from the truth, according to the report.

Trends 99

Trends Hubspot Marketing ROI 99

Convince & Convert

APRIL 26, 2012

speak, in terms of how things work and that’s the search engines’ fault, I. space is not only competing against other companies that are creating. content, but they’re also, you know, competing against the consumers that. Your brand is competing. in your business. Lee: You know, it changes so much.

Social Media 135

Social Media SEO Retail Conference 135

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Social Media Metrics and ROI.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 13, 2015

This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks. ” The Top 8 Social Networks For Business by B2B Marketing Insider. What are the best and worst times to post updates?

Social Media 100

Social Media Marketing B2B ROI 100

Buzz Marketing for Technology

JUNE 27, 2008

Generally, these sites exist in the form of graphic design contest web sites where clients put up a call for submissions for a piece of graphic design work, and designers compete for a cash prize by submitting designs. EngineS WEB | May 12, 2008 6:12 AM. search engine is also taking advantage of crowd-sourcing, but in-reverse.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Kikolani

NOVEMBER 29, 2010

Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal. Farnoosh is a blogger, yogini, world traveler, engineer, and all around a beautiful person inside and out. Evelyn Lim. Farnoosh Brock.

Blogger 168

Blogger SEO Consultant WordPress 168

Socialmedia.biz

AUGUST 7, 2018

Depending on your operation-model (B2B or B2C), customer persona and marketing requirements, you can take a paid or organic approach to strengthen your online presence on multiple social media networks. year) and Agency Plus ($125/year) plans.

Social Media 69

Social Media Tools Price Analysis 69

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60