Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. And you would be surprised what I hear.

Feed 264

Feed Feedly News SEO 264

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Promote white papers / eBooks / reports for lead generation. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Social Media Strategies Summit

NOVEMBER 28, 2022

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential. Treat this like a CTA.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Optimize Your Company Page. Where are you based?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

ProBlogger

JULY 16, 2014

Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Today I’m putting on my blogger hat and I’m looking at what the experience taught me about how a blogger can improve his/her chances of landing a blogging job at a company. I’m Steff. Part 1: Finding a Blogging Job. Is it awesome?

Applications 43

Applications Tips Sample Samples 43

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. ’ Why are we creating this blog post / eBook / status update? by HubSpot. by HubSpot. The 3 Goals For Your Content Marketing by B2B Marketing Insider. Image credit: Intergage.

Content 193

Content Tips Marketing B2B 193

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. Publish downloadable gated content like ebooks and whitepapers. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes.

How To 174

How To Hashtag LinkedIn Newsletter 174

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. Marketing with LinkedIn.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Convince & Convert

MARCH 18, 2016

And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. We use it a lot at Convince & Convert, for our own company and also for our clients, and I’m fired up about it.

Marketing 60

Marketing Content eBook Joomla 60

Writtent Blog

FEBRUARY 6, 2014

If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging: 1. HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. Blogging Company News'

Hubspot 85

Hubspot FAQ SEO ROI 85

Writtent Blog

JUNE 24, 2013

Big companies worldwide are gaining attention, fans and customers for quality content efforts. Currently, his company is the largest of its kind in the world. Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. It’s so easy to get caught up in content envy. That’s okay.

Small Business 93

Small Business Strategy Content eBook 93

Writtent Blog

MAY 21, 2013

If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging: Image Credit: graur razvan ionut /FreeDigitalPhotos.net. How long should blog articles be? Guest Posts. Interviews.

Content 96

Content Tools Marketing Hubspot 96

Rebekah Radice

FEBRUARY 1, 2016

Use this Persona Template from HubSpot. You could end up having your company listed as a spammer. This is great for B2B market, but only when used intelligently. Offer free stuff that is relevant and matches your brand and industry: exclusive webinars, industry reports, eBooks, how-to videos, and special offers.

How To 114

How To List Social Media SMS 114

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

Writtent Blog

JULY 18, 2013

93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company. Kozlowski is an expert on emerging platforms and the sorts of major cultural shifts which change the way consumers connect with companies. Image credit: HubSpot.

Content 95

Content Marketing Meme Hubspot 95

ProBlogger

MARCH 25, 2012

This guest post is by Magdalena Georgieva of Hubspot. Not surprisingly, six out of the ten most popular pieces of content that HubSpot has shared on our Facebook page in the last 30 days are images. It’s a great tool for B2B companies, for which presentations have remained a powerful form of social media. Slideshare.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Convince & Convert

FEBRUARY 9, 2012

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. We actually have an eBook of all the greatest hits of that program. Eric: Yeah.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. We actually have an eBook of all the greatest hits of that program. Eric: Yeah.

Company 112

Company Retail iPad Google 112

Writtent Blog

JANUARY 10, 2024

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. Subject matter expert Jodi Harris is a strong proponent of thoughtful content outsourcing as a way for companies to leverage the most expertise possible.

Content 40

Content eBook SEO Guidelines 40

Buffer Social

MAY 20, 2019

Today, however, almost every company is involved in social media one way or another. A great social media community manager is able to ask the right questions to facilitate engagement and answer questions about the product, company, or industry. HubSpot (Blog). —. Image from HubSpot ). Support Ops (Podcast).

Social Media Management 82

Social Media Management Skills Social Media Hubspot 82

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. by HubSpot Blog. Using Facebook for B2B Marketing. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 219

Tips Facebook Tools B2B 219

Writtent Blog

JUNE 19, 2013

However, is the network a viable tool to promote content in the B2B realm? Your company can stand out on the visually-driven network where pins of products with prices reign supreme, but it requires some ingenuity and effort. Sure, but it’s a bit harder. Showcase Engagement. Image Credit: Constant Contact. Create Topical Boards.

B2B 95

B2B Content Curation Hubspot 95

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. To talk to us about a fantastic company that makes that happen, SnapApp, it is Mr. Aaron Dun, who is the Senior VP at SnapApp. Look, so many of us are making content. Can try and find.?

Content 102

Content How To B2B Questions 102

Buffer Social

JANUARY 25, 2017

Today, however, almost every company is involved in social media one way or another. A great social media community manager is able to ask the right questions to facilitate engagement and answer questions about the product, company, or industry. HubSpot (Blog). —. Image from HubSpot ). Support Ops (Podcast).

Social Media Management 40

Social Media Management Skills Social Media Hubspot 40

Writtent Blog

OCTOBER 17, 2013

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. Subject matter expert Sunil Ramjaran is a strong proponent of thoughtful content outsourcing as a way for companies to leverage the most expertise possible.

Types 78

Types Content Marketing eBook 78

Convince & Convert

MARCH 24, 2016

Neil Patel has written a great post for Hubspot on this exact topic. Use LinkedIn to help you find the individuals within these companies. It is not a generic ebook or toolkit that you offer on every page of your site. Provide more or advanced materials in the form of an ebook. Keep the introduction brief.

Content 60

Content Template Templates Statistics 60

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more? And do it often.

Influencer 278

Influencer How To Press Release Blogger 278

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. Your Competitors Are Blogging, a Lot. Everyone Loves Blogs.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Writtent Blog

FEBRUARY 20, 2014

Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Upload an visual-heavy eBook or create a storyboard – the sky is your limit. Company Manifesto.

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Content Marketing Screencast Tumblr 104