Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Think ebooks, white papers and even blog posts. Offer consumable content …. And long-form content.

Content 124

Content Brands Findability Marketing 124

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

agora pulse

NOVEMBER 10, 2020

Get the ebook “SMART Goals for Social Media Strategy.” Lead generation analytics from HubSpot. HubSpot is social media software that offers scheduling, a customer relationship management (CRM) tool, and sales features. BrandMentions. Brandwatch. Fanbooster. Followerwonk. Google Analytics. Iconosquare. PromoRepublic.

Analytics 179

Analytics Social Media Tools Price 179

Writtent Blog

APRIL 2, 2014

Many of these eBooks were tools I’ve used myself for education and improvement. His 230-page, free eBook is among the best. Kapost is a leading provider of content marketing software, and their free eBook is definitely worth your time, if for no other reason than it’s an actual marketing comic book. Content Marketing Made Easy.

Resources 99

Resources Content Case Study eBook 99

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. &# And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Social Media Strategies Summit

NOVEMBER 28, 2022

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential. Treat this like a CTA.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay. Closing Thoughts.

B2B 244

B2B LinkedIn Strategy Marketing 244

Writtent Blog

DECEMBER 22, 2013

This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals. The Social Media Strategies Summit – February 4-6, 2014. IRCE: Forward Mobility.

Conference 60

Conference Marketing Education Hubspot 60

Webbiquity SMM

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). Demographics or Firmographics.

Sample 99

Sample Samples Research Company 99

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

ProBlogger

JULY 16, 2014

Look at tech companies, larger retail shops, tourist attractions like museums and galleries, B2B service companies – these are the types of firms that might employ a blogger. Choose different types of writing, such as a blog post, a chapter from an ebook, and a website page or EDM. Is it awesome? Could it use a little TLC?

Applications 43

Applications Tips Sample Samples 43

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. Publish downloadable gated content like ebooks and whitepapers. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes.

How To 174

How To Hashtag LinkedIn Newsletter 174

Webbiquity SMM

DECEMBER 30, 2014

’ Why are we creating this blog post / eBook / status update? After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. by HubSpot.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Convince & Convert

JANUARY 29, 2016

Marketers should follow the three-pronged strategy from Hubspot that suggests starting with publishing on your own platform, then reaching out to industry influencers (a.k.a. Download our new eBook “Trends in Paid Strategies for B2B Marketers” here. It’s all a testing game , so be patient.

Strategy 60

Strategy Hubspot ROI B2B 60

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. So here you’ve got articles, you’ve got ebooks, which we convert into a flipbook, which is much more interactive than a boring old PDF. So what you see is, okay, here are all our ebooks.

Marketing 60

Marketing Content eBook Joomla 60

Writtent Blog

JUNE 24, 2013

Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. Even if you’re drawing from existing content assets to create eBooks and whitepapers, they’re still ridiculously time consuming projects.

Small Business 93

Small Business Strategy Content eBook 93

Writtent Blog

FEBRUARY 6, 2014

HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. For more insight, check out How B2B Brand Storytelling Can Benefit Your Business. Our free eBook, Blogging for Beginners , is filled with proven tips and inspiration!

Hubspot 85

Hubspot FAQ SEO ROI 85

Writtent Blog

MAY 21, 2013

ProBlogger’s Darren Rowse advises between 250 and 1000 words per article, while the experts at HubSpot typically deliver content that’s in the 1200-1400 word range. The average B2B marketer today is using 12 different content marketing tactics. How long should blog articles be? Numbered Lists. Product Reviews. Editorials. Guest Posts.

Content 96

Content Tools Marketing Hubspot 96

Rebekah Radice

FEBRUARY 1, 2016

Use this Persona Template from HubSpot. This is great for B2B market, but only when used intelligently. Offer free stuff that is relevant and matches your brand and industry: exclusive webinars, industry reports, eBooks, how-to videos, and special offers. Customer Surveys. Customer Interviews. Not sure how to get started?

How To 114

How To List Social Media SMS 114

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

ProBlogger

MARCH 25, 2012

This guest post is by Magdalena Georgieva of Hubspot. Not surprisingly, six out of the ten most popular pieces of content that HubSpot has shared on our Facebook page in the last 30 days are images. It’s a great tool for B2B companies, for which presentations have remained a powerful form of social media. Slideshare.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Writtent Blog

JULY 18, 2013

Use a mix or all of the following options: “charts, infographics, video demonstrations, comics, eBooks, photos, or even animation.”. Image credit: HubSpot. Eridon knows a thing or two about quality content, as a leading inbound marketing manager at HubSpot Marketing Automation software. Corey Eridon – @Corey_bos.

Content 95

Content Marketing Meme Hubspot 95

Writtent Blog

JANUARY 10, 2024

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. Content Offer Creation Are you hoping to increase your company’s online lead generation with eBooks and white papers?

Content 40

Content eBook SEO Guidelines 40

Buffer Social

MAY 20, 2019

An Introduction to Marketing Psychology: How to Use Human Behavior to Make More Informed Decisions (eBook by HubSpot). HubSpot (Blog). —. Image from HubSpot ). How to Manage Your Entire Marketing Budget [Free Budget Planner Templates] (Blog post and templates by HubSpot). Nir and Far (Blog by Nir Eyal).

Social Media Management 82

Social Media Management Skills Social Media Hubspot 82

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. by HubSpot Blog. Using Facebook for B2B Marketing. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 219

Tips Facebook Tools B2B 219

Writtent Blog

JUNE 19, 2013

However, is the network a viable tool to promote content in the B2B realm? Leading marketing blogger Jeff Bullas, who maintains a successful B2B presence on Pinterest, has several active group boards including Marketing Infographics: Image Credit: Jeff Bullas. Sure, but it’s a bit harder. Showcase Engagement. Create Topical Boards.

B2B 95

B2B Content Curation Hubspot 95

Buffer Social

JANUARY 25, 2017

An Introduction to Marketing Psychology: How to Use Human Behavior to Make More Informed Decisions (eBook by HubSpot). HubSpot (Blog). —. Image from HubSpot ). How to Manage Your Entire Marketing Budget [Free Budget Planner Templates] (Blog post and templates by HubSpot). Nir and Far (Blog by Nir Eyal).

Social Media Management 40

Social Media Management Skills Social Media Hubspot 40

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. Are you B2B or B2C? Jay: Great.

Content 104

Content How To B2B Questions 104

Writtent Blog

OCTOBER 17, 2013

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. Are you hoping to increase your company’s online lead generation with eBooks and whitepapers? Is it positive SEO results, better brand awareness, or more blog subscribers?

Types 78

Types Content Marketing eBook 78

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads. 62 Streps to the Definitive Link Building Campaign (WordTracker): WordTracker wants you to buy an eBook. Perceptions need to change, and here’s what you can do.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MARCH 24, 2016

Neil Patel has written a great post for Hubspot on this exact topic. It is not a generic ebook or toolkit that you offer on every page of your site. Provide more or advanced materials in the form of an ebook. In this case, I named my chart, “Top Challenges for B2B Content Marketers.” Remove the grid lines.

Content 60

Content Template Templates Statistics 60

Convince & Convert

FEBRUARY 9, 2012

We actually have an eBook of all the greatest hits of that program. ” Jay: You saw what Kip from HubSpot did. B2B teams tend to be more spread out. Very classic B2B. It’s not like you need to avoid it simply because it’s B2B. There’s massive synergy here. Jay: You know what happened?

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

We actually have an eBook of all the greatest hits of that program. ” Jay: You saw what Kip from HubSpot did. B2B teams tend to be more spread out. Very classic B2B. It’s not like you need to avoid it simply because it’s B2B. There’s massive synergy here. Jay: You know what happened?

Company 112

Company Retail iPad Google 112