Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Do your research! Start researching your audience long before the day of the event. Research past events if the event organizer has hosted the same or similar events in the past. Incredible presentations don't just happen. Know Your Audience .

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Do your research! Start researching your audience long before the day of the event. Research past events if the event organizer has hosted the same or similar events in the past. Incredible presentations don't just happen. Know Your Audience .

Eventful 90

Eventful Tips Training Authentication 90

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Choose the showcase page name and LinkedIn public URL.

B2B 244

B2B LinkedIn Strategy Marketing 244

Social Media Strategies Summit

NOVEMBER 18, 2022

Pick the most relevant URL. You only get to choose one clickable URL in your profile, so make it count. Research from Nosto found that consumers are more likely to get buying inspiration from Insta than any other social platform. LinkedIn is the only B2B-dedicated platform in our roundup. Add a short bio. Gender split.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Kikolani

JANUARY 16, 2011

But since we all seem to use shortened URL’s these days, does it really make a difference? I am concerned about losing the existing followers that I currently have if the URL changes. URL would not actually include the word categories)?WP They tend to love that and will happily migrate to your new site.

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Choose a good URL for your brand. Add your URL, a robust description with keywords and your location. Invite your community: You can invite any first-degree Profile connections to follow you.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. Listen to what they’re saying on Twitter and Facebook for honest market research. The Western world is a multi-national community. Google can show much more than your website URL in search results. Sponsor a local sports team. Be everywhere. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Visually SM

JULY 27, 2020

Listening and insights tools provide intelligence into the quality of a social audience, crossover between different communities, and combines content with relationship analysis. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 1) TwitterCounter. Google Review Count: 436.

Tools 100

Tools Twitter Sample Samples 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? This will require research as you take a deep dive into the wants and needs of your potential clients, buyers, and users. Go to the “Content Research” tab, type in any URL, and then look to the social engagement. Step 2: Content Brainstorming.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Convince & Convert

SEPTEMBER 21, 2010

By my rough calculation, approximately 50% of these top posts have some sort or relevant, viable search term in the headline (and thus the page title and URL). Thanks to my crack assistant Jess Ostroff for helping with the research. This is obviously invalid research statistically, but anecdotally it makes you wonder.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Webbiquity SMM

JANUARY 16, 2012

Lee Odden defines the key characteristics to consider in terms of “branding, community, SEO, PR, recruiting and taking midshare away from your competition” with your blog including the URL, name, design and navigation. The Blueprint for the Perfect Blog Post (Infographic) by Business 2 Community.

Tools 193

Tools Tips Directory SEO 193

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. Hootsuite is a major player in the social media marketing platform space. Source: Buffer) 4.

HootSuite 110

HootSuite Brands Price Collaboration 110

Webbiquity SMM

JULY 7, 2014

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing. A Guide for Optimizing Your LinkedIn Company Page by B2B Inbound. Ask your employees to do the same”), and adding your LinkedIn page URL to your commpany email signature. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else.

Social Media 119

Social Media Strategy Consultant RSS 119

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? This will require research as you take a deep dive into the wants and needs of your potential clients, buyers, and users. Go to the “Content Research” tab, type in any URL, and then look to the social engagement. Step 2: Content Brainstorming.

Template 60

Template Templates Social Media Strategy 60

Webbiquity SMM

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot. Twitter isn’t just for the birds anymore.

Tools 203

Tools Tips Twitter Klout 203

Sprout Social

MAY 3, 2021

Social media is a crucial channel for B2B marketers. In this guide, we’ll break down exactly how to measure your B2B social media ROI and grow it for the long-term. How to measure your ROI from B2B social media in 5 steps. Below are the key B2B marketing metrics that tie to your business’ goals: Clicks.

ROI 119

ROI B2B Social Media How To 119

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Curalate also has community management capabilities that allow you to discover uncovered conversations about your brand.” ” — RazorSocial (Tips).

Tools 207

Tools Social Media Netvibes Sample 207

Danny WhatMough

SEPTEMBER 17, 2012

With the aim of targeting UK marketers, we undertook research to find out how leading UK companies are using social media and online communities. With the EPiServer example, we commissioned some research to base the content on. You could even use unique URLs. The campaign had content at it’s heart.

Content 53

Content Marketing ROI Case Study 53

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. Research these potential influencers to get a handle on their credibility.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

JANUARY 15, 2013

” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. Harvard researchers found that the more prominent or intrusive the logo, the more likely viewers are to stop watching, even if they know and like the brand.” Understanding the 6 Facebook Post Types by Practical eCommerce. ** 5 STARS.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Hootsuite

JULY 13, 2023

and that you’ve got a working URL that directs people to a compelling landing page. UTMs UTMs are special tracking tags that you can add to the end of a URL. But if you’re a B2B brand, on the other hand, LinkedIn is going to be a far better fit. of Instagram Users follow or research brands and products; 54.9%

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. ” Jay : You guys have so many interesting charts and graphs from the research that you do. It’s sort of a visual Evernote, but on that platform. It actually looks really good.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Hootsuite

JUNE 17, 2020

There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. Choose a good URL for your brand. Be sure to add the corresponding URL so people who click the button land on the correct page. Hootsuite research finds the best times to post on LinkedIn are 7:45 a.m.,

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Hootsuite

JANUARY 6, 2020

Choose your page type: Business/brand or Community/public figure. Create your Facebook username (aka your vanity URL). Facebook marketing ideas for your vanity URL: Choose a search-friendly Page name. But research generally shows that the best time to post on Facebook is: For B2B brands : between 9 a.m.

Facebook 145

Facebook How To Marketing HootSuite 145

Viper Chill

APRIL 26, 2010

Research other fan pages to see what those Facebook users are not getting elsewhere and give it to them. That means setting aside time to answer community questions, point people to resources, and find ways to be useful to your audience – whether that’s educating or simply entertaining them. Use Twitter as your company office hours.

Social Media 80

Social Media Strategy Digg Forums 80

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. Are you B2B or B2C? Jay: I suspect most customers are on the B2B side just because of the nature of B2B demand gen and lead gen. Look, so many of us are making content.

Content 102

Content How To B2B Questions 102

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. What are Social Media Marketing and Social Media Optimization? Aaron Wall answers the question.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Just paste in a feed URL, enter your email address, and choose your preferred sending frequency. 11) TrapIt.

Curation 214

Curation Tools Curata Flipboard 214

Sprout Social

OCTOBER 17, 2016

Tweets Linking to You The number of Tweets attributed to you in Tweets that include a URL. Community building is also an important aspect of social media marketing. If you're in the B2B space, LinkedIn is a must. This will be a community for your customers, leads and prospects. Uses eye-catching photos in the feed.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

It’s important to understand the communities you contribute to and to understand the rules of the sites that you target. FriendFeed is a service but it’s also a community. Conclusion Remember that social media communities are real relationships, real conversations, and as such, they should be treated like they are real.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279