Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Subscribe to the comments for this post? Tweet This!

B2B 279

B2B Marketing Mobile CPM 279

Webbiquity SMM

NOVEMBER 8, 2022

Consumer comments have (often far) more weight than paid ads. Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. This psychological phenomenon has further expanded thanks to the growth of social media.

comScore 299

comScore Marketing Case Study Review 299

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Webbiquity SMM

OCTOBER 22, 2021

Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines. Some of the metrics you can monitor include impressions, retweets, mentions on Twitter, comments, mentions, likes on Instagram, reach and engagement on Facebook, and website traffic by source. Use targeted keywords.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Content that is poorly written, unoriginal, or created using AI writing tools will defeat the purpose and possibly even get you penalized by Google and other search engines.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

NOVEMBER 15, 2022

Being an effective community manager in the social media space means encouraging participation and promptly responding to your followers’ comments, direct messages, tweets, and other forms of feedback. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Monitor the results over time to assess any ups and downs.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

MARCH 28, 2024

That’s where search engine optimization (SEO) enters the scene. It aims to rank high on the search engine results pages (SERP). Engagement includes the number of likes, comments, and shares on posts with specific hashtags. You can incorporate some on your LinkedIn profile, posts, comments, and other content pieces.

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Hashtag LinkedIn Analytics SEO 52

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. The data helps me make that business case to bring our trained support engineers into the process,” says Loren.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I’ve always made sure to connect with second-degree connections who comment on my posts. Comment on their posts. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

MAY 4, 2023

For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image. Here’s a good example from Search Engine Land. Responding to posts, questions and comments is a good way to stay engaged and to keep the conversations going and the connections forming.

Groups 130

Groups Groups LinkedIn Microsoft 130

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Give different functions within your company a chance to respond directly to online comments and inquiries, right up to the CEO, said Jantsch. Subscribe to the comments for this post? By Erika Penzer Kerekes. – Take turns.

B2B 102

B2B Marketing Small Business Technorati 102

Oktopost

JANUARY 5, 2021

In some instances, they make their way into the product demonstrations used by sales executives and sales engineers. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. Click To Tweet. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Social media engagement can be measured by the number of likes, comments, shares, and mentions that your content generates. This metric measures the number of visitors who found your website through a search engine result.

Metrics 191

Metrics Content Marketing ROI 191

Social Media Strategies Summit

FEBRUARY 18, 2021

Moreover, it allows you to read audience comments and answer their questions in real-time. Social Media Will Be Used as a Discovery Engine. Social media, in recent years, has become like a discovery engine for people to find new brands and products. – How to Create An Effective B2B Social Media Strategy.

Trends 193

Trends Social Media Authentication Instagram 193

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Every blogger wants more traffic. How to get it? Post frequency matters.

Syndication 186

Syndication Data How To HootSuite 186

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts. Many listening engines provide you with “streams” of data which is great. Subscribe to the comments for this post? Email this to a friend? Share this on Facebook. Tweet This! Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

MegaBytee

JANUARY 14, 2021

These days’ search engines are evolved and it is more than simple content. Search engines love new content. SEO in Dubai is a competitive marketing strategy employed by many B2B and B2C companies. In case if you face any issues, you can ask us in the comment section. Only adding keywords in the content is not sufficient.

SEO 52

SEO Mobile Engineering Statistics 52

Keyhole.co

OCTOBER 24, 2023

Identify the videos that are performing well (and those that aren’t) Source: RedRiver You can evaluate the performance of your videos by analyzing engagement – the number of likes, dislikes, shares, and comments. You need to find out which videos in your channel are generating a large number of comments.

YouTube 52

YouTube How To Posterous Upcoming 52

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. That way when users add keywords in their search engine or on LinkedIn, your brand will come up in the results. Download our guide.

Organization 103

Organization LinkedIn Strategy Social Media 103

Buzz Marketing for Technology

OCTOBER 6, 2010

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Subscribe to the comments for this post? Email this to a friend?

Facebook 260

Facebook Applications Yahoo Social Networking 260

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Display a feed of brand-related comments from a variety of social networks on your website. Highlight the best comments, selectively hide comments (e.g. Social and Alternative Search Engines. Create video emails? twebevent.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. ’s leading home services (broadband and TV) search engine.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you.

Analysis 105

Analysis Sentiment Marketing How To 105

Buzz Marketing for Technology

DECEMBER 22, 2010

Related posts: 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. But who knows what next year will bring but it is my sense that it will be great!

B2B 177

B2B Hubspot Class Forums 177

Waxing UnLyrical

AUGUST 24, 2015

From likes to leads: The new metrics for B2B social selling. Please share in the comments below. . 5 Social Media Metrics You Must Check Regularly To Grow. Why: “A track and field star needs to measure how long it takes them to complete a track in order to be able to improve upon it…Social media is the same way.

Metrics 100

Metrics Social Media B2B Consultant 100

Webbiquity SMM

FEBRUARY 10, 2011

Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. 10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. Number your comments, or make author comments stand out?

WordPress 182

WordPress Content management systems Message Boards SEO 182

Ari Herzog

NOVEMBER 12, 2012

With 200,000 employees in 30 countries on four continents, this Fortune Global 500 firm specializes in design, engineering, and manufacturing across the supply chain and is (in)directly responsible for your enjoyment of electronica every day. Please continue reading Introducing @Flextronics to the Social Web and leave a comment if inspired.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Improving Your Search Engine Rank Using LinkedIn by CompuKol Connection.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

AUGUST 23, 2010

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). 20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

ROI 193

ROI Social Media Vocus Metrics 193

Buzz Marketing for Technology

NOVEMBER 17, 2010

I think there are 2 factors at play here – the first is listening and being able to react quickly – if you don’t have a listening engine in place and a routing for that complaint to get fielded you are just tempting fake – its not IF there will be an issue its WHEN is there going to be an issue. Subscribe to the comments for this post?

Brands 243

Brands Reputation ROI Case Study 243

Sprout Social

JANUARY 12, 2022

Positive comments. Search engines? That’s because social comments are unfiltered and authentic. Regardless of your budget or industry, there are actionable steps you can take to encourage more comments, recommendations and reviews from your customers. Boost positive social comments and customer stories.

Conversation 136

Conversation Review Marketing How To 136

Writtent Blog

JANUARY 10, 2014

B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. Websites with Blogs have 434% more indexed pages (helps search engines & SEO efforts) and 97 % more inbound links According to 78% of chief marketing officers, custom content will be the champion of marketing tactics in the future.

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Jason Yormark

FEBRUARY 18, 2010

For years, I’ve attended the Search Engine Strategies and SMX events and the biggest difference by far is in the audience. The search shows I’ve attended are much more B2B, with Macworld having a much more consumer feel. This was very evident in my attempts at doing video recaps like I had done in the past.

Apple 200

Apple Embedding RSS Disqus 200