Buffer Social

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. For example, did you know that 76% of businesses say video has helped them increase sales? Part I: Where to start with video content.

Products 110

Products Video Brands Content 110

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Pam Moore

AUGUST 17, 2020

” LinkedIn is our #1 top driver of traffic (second only to Google organic) to our blogs, websites, podcast, videos, email subscriptions, and so much more than I can discuss on this blog post. Case studies and examples of how I use LinkedIn to get massive organic reach on my content, videos, podcasts and more that generate leads.

LinkedIn 78

LinkedIn Tips Brands Training 78

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. Before you even think about posting that video on Facebook you must know who you are, what your audience needs from you and how your efforts are going to deliver value for your audience and your business. Social media is not rocket science.

Social Media 149

Social Media Training Startup Social Networking 149

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. What is B2B copywriting?

B2B 140

B2B Strategy Statistics Research 140

Writtent Blog

MARCH 10, 2014

These questions, and many more, were answered in the following case studies from leading marketing agencies. dCustom helped create a video to raise awareness for this cause, which instantly went viral. Why they did right: It would have been tempting to go for an overstated video, but they didn’t. Hammock: Health to You.

Content 85

Content Marketing Energy Case Study 85

Writtent Blog

FEBRUARY 14, 2014

This is an awesome collection of videos (currently 100+) for you to learn growth hacking techniques from those who have already applied it! In addition to a steady stream of content on emerging trends, you’ll find case studies and eCourses on analytics, mobile marketing, and user onboarding. Growth Hacker TV.

Resources 111

Resources Startup Marketing Handbook 111

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). This blog, my podcasts and videos are loaded with resources to help you maximize your cotnent marketing results. If you are not targeting the right customer, anything you do with marketing is all for not and a waste of time and money.

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. Before you even think about posting that video on Facebook you must know who you are, what your audience needs from you and how your efforts are going to deliver value for your audience and your business. Social media is not rocket science.

Social Media 60

Social Media Training Startup Social Networking 60

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Customers LOVE video: 85 percent of Americans watch videos online. 45 percent of people watch more than one hour of Facebook or YouTube videos per week. But there are so many video platforms!

Platform 152

Platform Campaign Video YouTube 152

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Includes a downloadable “B2B Creative Playbook.” Facebook Mobile Studio.

Curation 167

Curation List Automotive Real Estate 167

Sprout Social

JUNE 10, 2021

In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. Recently published videos. New case studies or product launches.

Newsletter 130

Newsletter How To Marketing Template 130

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. 19 Social Media Best Practices [VIDEO] by Social Media Explorer. Social Media and Online Video. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. Let’s talk tactics.

Strategy 98

Strategy Marketing Case Study How To 98

Writtent Blog

DECEMBER 6, 2023

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. Create customer case studies. Optimize your website for mobile. Reuse content. Try article marketing. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Hootsuite

JULY 15, 2020

For B2B, also consider size of business and who makes purchasing decisions. Two business professors worked with the app founders to define their buyer personas in a case study for the university where the app was created. Persona 2 (B2B): Andrea Rogers, works in marketing for a sports team. Consider details like: Age.

Template 145

Template Templates How To Tourism 145

Buffer Social

AUGUST 6, 2018

This week on The Science of Social Media , we’re chatting about a brand new Instagram engagement study , including everything you need to know about why users interact with content across the platform. YouTube now supports vertical video which has huge implications for brands moving forward on social media. No worries!

Influencer 61

Influencer Campaign Instagram YouTube 61

Buffer Social

JANUARY 10, 2019

Video performs better than all other types of Facebook posts. The most common reactions to top Facebook video posts are LOVE and HAHA. Key takeaway #1: Video performs better than all other types of Facebook posts. On average, video posts on Facebook get at least 59 percent more engagement than other post types.

Research 111

Research Content Facebook Curation 111

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

MARCH 11, 2014

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Six B2B tech video “worst practices” (including some of mine) by 2-Minute Explainer Blog. Content Is The Top Priority For The Social Business by B2B Marketing Insider.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

JANUARY 15, 2013

SEO for Facebook – New Video Revealed by Search Engine Journal. Adria Saracino points readers to a video produced by Facebook that provides business owners and marketers with tips on how to optimize their Facebook pages for search engines. ” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. Types of LinkedIn video. Embedded videos. LinkedIn native video.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Kikolani

NOVEMBER 29, 2010

Amy is a social media consultant, blogger, and videographer with an extensive collection of personal videos on YouTube where she documents interesting moments in life. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

agora pulse

APRIL 10, 2019

You then can pinpoint when a user clicked on an ad, followed a link, watched a video , performed various tasks in your e-commerce store, and so on. You can even dial down into whether paid or organic sources work better, if users are converting strictly through mobile devices, or if they use multiple platforms to interact with your content.

Conversation 112

Conversation Facebook How To Adwords 112

Convince & Convert

SEPTEMBER 8, 2010

Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Further, mobile users actually spend more time on Facebook, not less. They recognize that the future is not in dot coms at all, but in deconstructing content and making it mobile and portable.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Rebekah Radice

MAY 24, 2017

Vlogs (video blogs). Video tutorials. Case studies. Examples of these would be your blog posts, infographics, ebooks, tutorials, videos, etc. Tap Into the Power of Video. It’s no secret that video is hot across social media, but what most don’t consider is the multitude of ways you can use it.

Social Media 148

Social Media How To Analytics Types 148

Sprout Social

APRIL 23, 2024

Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. Highlight key features, benefits and use cases relevant to your audience. Include eye-catching images or videos that show your product in action to boost the impact of your launch post. Image source 5.

Examples 95

Examples LinkedIn Newsletter Hosting 95

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. B2B Marketing Insider ). B2B PR Sense Blog ).

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. Here are other examples about how to leverage the popular video sharing site to get a job. How Social Media Drives New Business: Six Case Studies (TechCrunch): Businesses definitely will benefit from reading about these creative ideas employed by other businesses to build traction and an online visibility boost.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Rebekah Radice

MAY 24, 2017

Vlogs (video blogs). Video tutorials. Case studies. Examples of these would be your blog posts, infographics, ebooks, tutorials, videos, etc. Tap Into the Power of Video. It’s no secret that video is hot across social media, but what most don’t consider is the multitude of ways you can use it.

Social Media 60

Social Media How To Analytics Types 60

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Short-form videos. Longer form videos.

Content 187

Content Curation Marketing SEO 187

Convince & Convert

JULY 15, 2016

With SnapApp, you can build interactive whitepapers, quizzes, videos, and a whole lot more to capture your audience’s interest and keep them engaged. Watch the video to watch a guided demo with Aaron and learn more about its most powerful features! Jay: And videos. Look, so many of us are making content. So, if I go.

Content 104

Content How To B2B Questions 104

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 23, 2016

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies.

Instagram 100

Instagram Tools Sample Samples 100