Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Video / YouTube. Objectives.

B2B 191

B2B Social Media Case Study Study 191

Buzz Marketing for Technology

NOVEMBER 21, 2012

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow.

B2B 252

B2B Marketing Case Study Buy 252

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Or that online videos will account for more than 80% of all consumer internet traffic by 2020? There’s no denying it, video is powerful. The Most Engaging Types of Video Content You Need to Create.

Types 119

Types Video Content Case Study 119

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

YouTube 103

YouTube Video Film Sports 103

Oktopost

JULY 20, 2023

It’s like taking the best of Instagram’s photo and video-sharing capabilities and expanding it to include text-based communication. It’s a fresh, fun, and professional space that’s making waves in the realm of B2B communication. You can also include links, photos, and videos in your posts.

Conversation 91

Conversation B2B Community building Instagram 91

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

LinkedIn 129

LinkedIn Products B2B Review 129

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Every person inside of an organization who touches the outside world and communicates with your customers or potential clients should also know the answer to the two questions I listed above and explained in the video. Jump into the video chat Ready to join the jam?

B2B 78

B2B Exercises Remix Team 78

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively.

Video 70

Video Marketing Case Study Mobile 70

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 208

Statistics B2B Content Marketing 208

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. Video Profiles. The real question is, how successful will users be when creating this kind of pitch video? What This All Means for Brands.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Buffer Social

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. For example, did you know that 76% of businesses say video has helped them increase sales? Part I: Where to start with video content.

Products 110

Products Video Brands Content 110

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Anyone involved in content marketing knows it’s important to mix it up, using a variety of content formats (text, images, video, etc.), 59% of B2B marketers consider blogs their most valuable channel. •

Content 203

Content Marketing B2B Journal 203

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. LinkedIn accounts for 80% of B2B leads. It also accounts for more than 50% of the total social traffic coming to B2B sites. Thermo Fisher Scientific is a prime case study example of employee advocacy on LinkedIn.

LinkedIn 138

LinkedIn Tips Marketing B2B 138

Buzz Marketing for Technology

JANUARY 11, 2011

Things like … “sure we already make tons of content, you know brochures, fact sheets, data sheets, web pages, case studies, etc” Oh my, that’s not the kind of content I meant! Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Feed 264

Feed Feedly News SEO 264

Keyhole.co

APRIL 2, 2024

YouTube: Create product demos and self-service tutorial videos. Add free trial calls to action (CTAs) throughout the videos and in the video descriptions. You should also compare your results against social media case studies or industry reports to see what’s achievable in your specific market.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

OCTOBER 25, 2022

This visual content strategy reinforces their brand regardless of whether or not a user actually watches their videos in full. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. Case studies. No problem.

Strategy 125

Strategy Brands Hubspot Survey 125

Sprout Social

JANUARY 27, 2020

Beyond your shared content, savvy B2B software buyers dig through discussions surrounding your brand on social, blogs and review sites , where trusted peers share their insights. Testimonials and case studies that highlight customer success build trust and favorability among new leads.

Software 98

Software Industry Social Media Marketing 98

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

APRIL 24, 2012

Here are five places to look: Testimonials and Case Studies. These testimonials and case studies add credibility to your value proposition. One testimonial can turn into a formal case study, a video for YouTube, and add practical depth to a whitepaper. Stats Are Sexy. Turn Your Customers into Stars.

Content 132

Content Case Study Marketing Survey 132

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 249

Social Media B2B Marketing SEO 249

agora pulse

NOVEMBER 4, 2020

The first will show up in the right-hand sidebar, which includes Google Display Network-styled large images or videos that are clearly advertisements. Both allow you to feature large images and videos to attract user attention. There are plenty of case studies that can prove it. Right-hand sidebar. Ads in feeds.

Reddit 115

Reddit CPC CPM Cost 115

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Results are what impress B2B marketing clients. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Writtent Blog

APRIL 2, 2014

CMI Case Studies. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. Why Videos Go Viral. Image credit: kapost.

Resources 99

Resources Content Case Study eBook 99

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Writtent Blog

JULY 26, 2013

To inspire you to action, we’ve curated 5 of the brightest content marketing stories of the week: Create High-ROI Video Content Marketing With Google+ Hangouts on Air. For many companies, cost and lack of access to high-quality video production are barriers to visual content creation. Have you used Google+ to create video content?

ROI 74

ROI Process News Content 74

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. How-to videos. Case studies. For example, a rep might advise a lead to check out a blog post about a particular product feature or case study about a similar customer. Educational content is crucial for both gathering leads and nurturing them.

Data 111

Data Marketing How To Collaboration 111

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. For example, if you picked TikTok or YouTube, obviously, that means creating video content. Whatever you believe about something, back up your opinion with case studies and data to add credibility to your words. Alexis Ohanian Sr.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share this on Mixx. Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Buzz Marketing for Technology

JUNE 5, 2013

Video is another crucial aspect of ZMOT; product showcases, how-to demonstrations, B2B case studies…whatever your market, customers will want to see what you have on offer before opening their wallets. Try adding a YouTube channel to your social media arsenal. Brand Consistency.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Oktopost

NOVEMBER 30, 2023

Content: Identifies the specific content piece that was clicked on, such as a recruitment video. Are there discussions about your latest video on X? All content shared within Oktopost is automatically set up with UTMs so you can easily measure your content, campaigns, and traffic sources without manual effort.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? Maximize case studies Ah, social proof.

B2B 52

B2B Strategy Brands Content 52

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Content creation is original text, images, video or HTML content created for publication on Twitter, Facebook, the company blog, etc. More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. Ongoing SMM Activities. Chemistry is key.

Social Media 168

Social Media How To Marketing Syndication 168