Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? It's a realm to be gamed (SEO, comment spam, email spam, Groupon/group shopping spam… you invent-it-we-spam-it-with-marketing-spam-spam). Will you embrace Twitter if I can show you ROI? And that’s just it.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). How can I help you?

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. UNsettling Stratten has a knack for gaps. The two sections in the book on the Trust Gap and the Experience Gap are among the strongest in UnMarketing. How can I help you?

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! How to use customer-generated content to increase sales. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 142

Social Media Strategy Tourism Social CRM 142

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. I’ve grouped these by topical area to ease navigation. Facebook Events.

Curation 167

Curation List Automotive Real Estate 167

Convince & Convert

MARCH 4, 2010

This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay. How can I help you? All rights reserved.

Metrics 132

Metrics Strategy How To Tourism 132

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content Marketing in the B2B funnel. One of the most important components for your content strategy is your good old B2B lead conversion funnel. Case studies.

Content 169

Content B2B How To Types 169

Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. A great (and yes tragic) case study. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

Social Media 120

Social Media Content Analysis Sports 120

Webbiquity SMM

DECEMBER 30, 2014

After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. The 3 Goals For Your Content Marketing by B2B Marketing Insider.

Content 194

Content Tips Marketing B2B 194

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I'd love to write up a case study on you guys when you're ready. Please keep me posted on your progress.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 22, 2010

To raise funding, they developed a variety of programs to expand their outreach, including The Team in Training Program , which offers group training to those interesting in running a marathon to raise money for the cause. Political strategy is one of the best examples of where connecting with a core group of core supporters is key.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. It’s not a Facebook group, it’s not a YouTube video and it’s not how many follow you on Twitter. Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man. Keep at it.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

link] Jason Baer in Fargo « Flint Group Blog [.] link] Social Media Without the Trial and T-error: 4 Steps | Flint Group Blog [.] link] Crushing the Myth of B2B Social Media [.] link] – Posted using Chat Catcher [link] Departmental Convergence – How Digital is Changing Your Business « Flint Group Blog [.]

Social Media 167

Social Media Strategy Consultant Conference 167

Buffer Social

JANUARY 10, 2019

In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7 Which is great news for brands and B2B businesses because it means that content doesn’t need to be overwhelmingly funny or inspirational. It’s the Executive Chairman & Founder of the global enterprise Econet Group, Strive Masiyiwa.

Research 111

Research Content Facebook Curation 111

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. [link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer Absolutely Ryan. How can I help you?

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 8, 2010

I think Myspace is a great case study but I don’t think FB has learned from the mistakes. A younger more niche audience can be found here if you are looking for the Twilight Saga junkies or upcoming artist groupies. I agree Myspace sold too early, but I think FB is going to sell too late. Hard to read, follow, share.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Sprout Social

APRIL 23, 2024

Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. You can also join LinkedIn groups and contribute to articles to establish authority and build your network. Share upcoming events Hosting a webinar or speaking at an event?

Examples 90

Examples LinkedIn Newsletter Hosting 90

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health.

Social Media 157

Social Media Radian6 Strategy SM2 157

ProBlogger

FEBRUARY 18, 2019

Engage your listeners by using a call to action through a link in the podcast audio, or continue a podcast discussion and connect with audience via a Facebook group. Join our Facebook group. Now I asked our Facebook group listeners to ask any questions that they had about podcasting and I was amazed how many questions came in.

How To 43

How To Hosting Apple Questions 43

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. is Crucial to your Content Marketing Strategy [link] #marketing #b2b [link] Maneesh Why D.I.S. Thank you Russ for an enlightening guest post and thank you Jay for inviting Russ to post.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

MAY 20, 2010

However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. There's SOOOO many case studies and results out there to see what's already been done. shining through. How can I help you?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. [link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers. You’re 100% right about that. How can I help you? All rights reserved.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

SEPTEMBER 15, 2010

Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. link] Addoway.com Love the infograph Jay.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. link] [link] Flint Group Are You Ready for the Opportunity Economy? It really brings this stuff to life. How can I help you?

Social Media 129

Social Media Foursquare Consultant Airlines 129

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. According to Aberdeen Group , brands that use video marketing grow their revenue 49 percent faster than companies that don’t. Preview an upcoming event. Tell a story with a case study.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Convince & Convert

MARCH 9, 2010

I'd love to see a case study on this. With niche publications/sites you're often reaching the “core&# group of users who are more passionate and often influence the larger group. When working on niche brands, I've often found that the bigger the media the less the impact. But that still costs money.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Social Media Stat of the Week: 47% of B2B Companies Do Not Track Brand Mentions on Social Media. They surveyed over 1,000 B2B and B2C companies worldwide. Listen Now.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Convince & Convert

JUNE 30, 2010

I think anyone should look at them for a perfect case study on how to best use social media. link] Beth Do you have any suggestions on what kind of program(s) or fields within a program that can help you identify and then keep track of these new segmented groups? I’m dying to find someone to recommend them to now.

Social Media 129

Social Media Strategy Automotive SEO 129

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JULY 9, 2010

It doesn’t get much more real than inviting a group of people in to watch you get ready. CoverGirl® invited Los Angeles-area online influencers to a Beverly Hills salon to witness make-up artist Molly Stern get Parks & Recreation star Rashida Jones red-carpet-ready for the MTV Awards. How can I help you? All rights reserved.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

SEPTEMBER 20, 2010

Most Interesting New Piece Info For Me Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? This is especially hard to measure in the B2B world.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

APRIL 27, 2010

link] Ketner Group An inspiring post by @JayBaer on the power of being, well, HUMAN with our business efforts. link] [link] Ketner Group An inspiring post by @JayBaer on the power of being, well, HUMAN with our business efforts. link] Jim DeLorenzo RT @jaybaer: One person in your company CAN make a difference. How can I help you?

Social Media 133

Social Media Strategy Airlines Types 133