Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. What is Social Selling? Benefits of Social Selling for B2B.

Tools 144

Tools B2B Price ROI 144

Sprout Social

APRIL 25, 2024

It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. You use this social media metrics map, of course.

Template 95

Template Templates Social Media RFP 95

Webbiquity SMM

MARCH 28, 2011

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical.

B2B 190

B2B Social Media Comparison Discount 190

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. Pay attention to what Joachimsthaler says about social metrics. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

Loyalty 226

Loyalty B2B Metrics Curation 226

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. Employee advocacy campaigns can be tracked by a variety of metrics such as brand visibility, lead generation, and more. Quick Jump. What is an employee spotlight? Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 103

Organization LinkedIn Strategy Social Media 103

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Union Metrics offers standard listening features like real-time mention monitoring, sentiment analysis, and insights like best times to post.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

NOVEMBER 7, 2023

Thus, they are more likely to spark social conversations around creatine benefits for workout routines. Measure campaign effectiveness This is your reality check: Are your tweets hitting the mark or missing the target? Think of your campaign as a special occasion unfolding on Twitter, marked by unique event hashtags.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Unmetric

OCTOBER 25, 2019

The challenge: No one was excited to learn more about IT solutions on social media where cat videos dominated. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. Pictured above: The Unmetric platform in 2012.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Guest post by Rosemary McKee.

Eventful 145

Eventful Social Media Badge Hashtag 145

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Likeable

APRIL 13, 2021

Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. Need to run a campaign on TikTok?

Platform 95

Platform CPM CPC Advertising 95

Sprout Social

OCTOBER 25, 2022

However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. Both co-marketing and co-branding campaigns bring engagement from the jump. Collaborate with other brands.

Strategy 131

Strategy Brands Hubspot Survey 131

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Unmetric

JUNE 11, 2019

SumAll , an analytics tracking tool, automates your social media and marketing needs. The tool offers a daily email update on the top line metrics of content that best resonated with your audience. The charts are also useful in helping you get a better understanding of your brand’s performance on social. Zoho Social.

Analytics 125

Analytics Tools Social Media Curation 125

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. It’s important not to confuse dark social with Facebook’s dark posts. If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list.

Brands 152

Brands Analytics Consultant Data 152

Webbiquity SMM

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Showcase reviews: Buffer Social. Buffer Social. Pricing: free. Pricing: free.

Tools 100

Tools Sample Samples Facebook 100

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? If you regularly track and measure the following metrics, you will get valuable insights into the effectiveness of your content marketing efforts. This is a crucial metric that so many marketers forget.

Content 104

Content How To Marketing Metrics 104

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. By the way, don’t confuse dark social with Facebook’s dark posts. If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list.).

Brands 129

Brands Analytics Data Metrics 129

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. Here on Facebook you can define your age group, demographics and then run a targeted campaign resulting in subsequent cost savings when compared to Print/TV advertisement. The success or failure criterion of your activities will depend on these metrics.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Sprout Social

NOVEMBER 21, 2019

In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too. Are your competitors running influencer campaigns? Social ads? Price points.

Research 97

Research How To Marketing Price 97

Buffer Social

JULY 23, 2019

Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game.

Influencer 75

Influencer Strategy Marketing Survey 75

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Convince & Convert

MARCH 4, 2016

Here are a few metrics the CMO must understand and track in order to prove the ROI of their investments. While vanity metrics may impress the junior staff, the CEO is interested in real value. Social media marketing budgets are projected to double over the next five years, and 85% of companies are using social networks already.

ROI 60

ROI Statistics Software Metrics 60

Social Media Marketing

JULY 24, 2013

Social sharing continues to grow and some platforms are serving specific purposes. Half of all content shared to social networks is done through Facebook, but other networks are strong as well: Pinterest for e-commerce, Twitter for consumer brand sites.

Social Media 162

Social Media Flipboard Journal comScore 162

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. Content & ad campaign optimization.

Analysis 136

Analysis B2B Data Tools 136

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. What is a cross-platform campaign? You’ve come to the right place!

Examples 145

Examples Campaign Platform Tips 145

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. All of these tools monitor updates on multiple social media sites in real time.

Tools 170

Tools Social Media Netvibes Lithium 170

Sprout Social

AUGUST 16, 2016

Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Is it B2B or B2C? Twitter Cards.

Social Media 40

Social Media Mobile Social Networking Trends 40