Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. The trick is knowing what metrics to identify and how to measure them. Studies have shown that about half of all marketers are only using the most basic metrics to measure the results of their efforts.

B2B 125

B2B Marketing Metrics ROI 125

Social Media Strategies Summit

AUGUST 4, 2020

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. Here are some steps to create an effective B2B social media strategy for your business.

B2B 130

B2B Social Media Strategy How To 130

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. ” This is where social media ROI metrics come into play. ? What do you want your social media campaigns to achieve? You should then think about which social metrics correspond to your chosen goals.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. This metric shows you which pages are viewed more on your website.

Metrics 191

Metrics Content Marketing ROI 191

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

NOVEMBER 14, 2022

It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy.

B2B 69

B2B Influencer Strategy Industry 69

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? How to Succeed with B2B Facebook Ads.

B2B 118

B2B Facebook How To Campaign 118

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Secondly, by tracking platform-specific metrics, you can develop customized content strategies tailored to LinkedIn’s unique audience.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Oktopost

APRIL 2, 2021

More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation. Up to 80% of B2B marketers’ social media leads stem from LinkedIn’s excellent search capabilities. Page Views .

B2B 78

B2B Analytics LinkedIn Marketing 78

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. LinkedIn is, of course, the top social media platform for B2B marketers. Among the key findings: Brand awareness campaigns are the cheapest, while lead gen and sales campaigns are the most expensive.

Research 257

Research Report Social Media CPM 257

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead.

B2B 125

B2B Examples Discount Campaign 125

Oktopost

JANUARY 30, 2023

B2B companies use social media to increase their reach and talk with their prospects, and they need to do it wherever their customers are. TikTok has also recently emerged as a powerful and valuable tool for B2B marketers, driving brand awareness and affinity. We’ve added TikTok as a fully supported network in our platform!

B2B 62

B2B Strategy Social Networking Collaboration 62

Ignite Social Media

FEBRUARY 8, 2019

One of the most exciting advancements the social channels have made is the metrics associated with paid social ads. These metrics have evolved beyond impressions and likes into metrics that impact the business. We will evaluate a few ways to connect those paid media results to business metrics. Customer journeys can look.

Metrics 117

Metrics Conversation B2B Analytics 117

Koka Sexton

SEPTEMBER 1, 2023

Urgency and Timeliness: Amidst this ever-evolving environment, the need for B2B Content Frontier: Pioneering AI Excellence in Marketing has never been more pressing. By embracing the B2B Content Frontier, Marketing Innovators can tap into a wealth of untapped potential. This redundancy wastes resources and dilutes messaging.

B2B 52

B2B Content Marketing Team 52

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. How does influencer marketing work in B2B? You might have already heard about the great potential that influencer marketing has in B2C, but how exactly does it work in B2B? With B2B influencer marketing, things are a little bit different.

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

JULY 18, 2019

Likes are no longer viewed as a mere social metric, but as a profitable social currency. . The same holds true for B2B organizations, who use Instagram to effectively display the more human, cultural, and light-hearted side of their company. . Pay attention to other metrics. Up your content-game. To conclude….

B2B 99

B2B Instagram Metrics Social Networking 99

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

Examples 62

Examples B2B ROI CPA 62

Webbiquity SMM

NOVEMBER 15, 2022

Hone your ability to track and analyze metrics. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Strong teamwork skills will increase your chances of successful campaigns and ensure everyone is working toward the same goals.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. And then we’ll show you which metrics to measure when you’re using them to achieve results tailored to your brand’s goals.

Metrics 145

Metrics Analytics Instagram Tools 145

Oktopost

OCTOBER 26, 2022

Want to hear more from renowned B2B marketing leaders? There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. She even discloses her “no fluff metric” mantra. Catch all episodes here. Episode Summary. Meet Melinda.

B2B 155

B2B Facebook Apple LinkedIn 155

Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

B2B 91

B2B Engineering Social Media Privacy 91

Oktopost

SEPTEMBER 9, 2019

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Digital marketing and the technology that supports it is changing every day, and b2b marketing tools offer stronger support for lead generation efforts than ever before.

B2B 77

B2B Tools Metadata Marketing 77

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 144

Tools B2B Price ROI 144

The Realtime Report

APRIL 13, 2023

However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%. Good agencies can help SMBs prioritize the best bang for their buck by carefully tracking a number of metrics, including ROI,” reports Derek Chew.

Marketing 172

Marketing ROI Small Business Yahoo 172

Oktopost

MARCH 26, 2024

We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Oktopost

NOVEMBER 8, 2021

To be able to see your owned, earned and paid social activities side by side in a consolidated view will be such a game changer for any B2B player. You can also consolidate them with your other reports to get a centralized view of your social campaigns across both paid and organic channels. Easy: Need to compare CTRs?

Organization 150

Organization Report LinkedIn Knowledge Base 150

Webbiquity SMM

MARCH 28, 2011

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical.

B2B 190

B2B Social Media Comparison Discount 190

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Some social media management tools will also offer visual content calendars that allow you to visualize your upcoming campaigns. But B2B companies need to go deeper.

B2B 131

B2B Social Media Management Metrics Social Media 131

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. Measuring your metrics helps connect the dots between the information you have and understanding what that data means.

B2B 62

B2B Marketing Metrics Adwords 62

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It also gives you a consistent audience. your influencer’s.

Influencer 106

Influencer Marketing Collaboration ROI 106

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Still not sure what metrics to track for your specific business?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52