Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. However, non-sales business activities should not be discounted either. .

B2B 136

B2B Marketing Construction Committee 136

Hootsuite

FEBRUARY 18, 2020

How you define a quality lead depends on your industry, campaign, and goals. That said, most agree that Facebook is the best site for social media lead generation. billion people use Facebook every month—making it the social media platform with the largest population. What’s a quality social media lead? Optimize your profile.

Social Media 145

Social Media How To HootSuite Discount 145

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Of those active on social media, 70% use only LinkedIn.

Company 124

Company B2B Loyalty Survey 124

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Concise copy ensures the message is focused and quick to read.

Content 124

Content Brands Findability Marketing 124

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. The key to Facebook Ad success lies in its ad targeting capabilities. Don’t send Facebook users to your homepage.

Examples 246

Examples Facebook B2B Instant Messaging 246

Waxing UnLyrical

JULY 27, 2011

Perhaps a coupon for a free sample, or a discount code? So the main point is this: don’t let the flashy, shiny thing – whether it’s a QR code or whatever hits the marketing circuit next – distract you from asking the questions you should ask before every marketing campaign. Why are you doing it? Image: Robin M.

SMS 264

SMS Sample Samples Campaign 264

Socialmedia.biz

MARCH 25, 2021

The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Campaign Hashtags.

Hashtag 78

Hashtag Brands How To Conference 78

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. The ten best IN moments were shared on the L’Oréal company page at the end of the campaign. The ten best IN moments were shared on the L’Oréal company page at the end of the campaign.

LinkedIn 60

LinkedIn Campaign Transportation Travel 60

Hootsuite

MAY 11, 2023

Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. From setting up campaigns to promoting them effectively, you can help your audience understand and make the most of these powerful tools. Sign up free today.

YouTube 103

YouTube Video Film Sports 103

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Offer a free trial, demo or at the very most, an exclusive discount code. When it comes to social media advertising , Facebook is known as the top dog. Job hunting.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Oktopost

NOVEMBER 1, 2022

Most brands run their marketing campaigns on different channels in silos. Imagine the impact it can have if you combine SMS marketing with social media campaigns. This article will discuss different types of SMS marketing, why you should integrate SMS and social media campaigns, and how to best implement these strategies.

SMS 114

SMS Campaign Social Media Strategy 114

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. You could also offer discount codes, case studies, webinars, whitepapers and more. Types of lead generation ads are also available for Facebook and Instagram as well.

Campaign 141

Campaign Social Media Discount Conference 141

Social Media Strategies Summit

DECEMBER 7, 2018

Upload your email marketing lists to Facebook Ads Manager to run retargeting ads. Facebook Custom Audience. When you create a Facebook ad, you can choose between identifying an audience via Facebook’s targeting tools or you can use what is referred to as “custom audiences”. Create a look-a-like audience.

Social Media 106

Social Media UGC Marketing Discount 106

Oktopost

SEPTEMBER 20, 2022

LinkedIn has a more specialized audience than social media platforms like Twitter and Facebook, which makes it an ideal channel for B2B marketers. In fact, 40% of B2B marketers agree that LinkedIn is the best platform when it comes to generating high-quality leads. LinkedIn Sales Navigator Enterprise Benefits. Final Thoughts.

LinkedIn 94

LinkedIn B2B Price Organization 94

agora pulse

MARCH 1, 2021

Provide product discounts or offers. How to generate leads via Facebook. Research shows that Facebook is the best site for social media lead generation. billion people use Facebook. The do’s & don’ts of Facebook lead generation. Don’t ignore your Facebook homepage. Run Q&A webinars and product demos.

How To 174

How To Hashtag LinkedIn Newsletter 174

Writtent Blog

DECEMBER 6, 2023

Open as many communication channels as appropriate , including but not limited to LinkedIn, Facebook, Twitter, a toll-free phone number, live chat on your website, email, and related forums and blog comments. Listen to what they’re saying on Twitter and Facebook for honest market research. People love special offers and discounts.

Small Business 98

Small Business Marketing Compete Directory 98

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Does a new campaign address the needs and goals of at least one of your buyer personas? This advanced level of targeting increases conversion rates and improves social ad campaigns.

Template 145

Template Templates How To Tourism 145

Keyhole.co

APRIL 24, 2023

Social media contests and giveaways are campaigns run on a brand’s social media channels to capture leads, build brand awareness, increase visibility, and more in exchange for certain prizes. On the contrary, B2B businesses would better invest in LinkedIn lead generation to target professionals in their niche with business-related content.

Social Media 52

Social Media How To Campaign ROI 52

Socialmedia.biz

JUNE 28, 2018

Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands? 62% of B2B marketers agreed that storytelling was an effective content marketing tactic, that boosted brand conversions for them by 30%.

Instagram 75

Instagram Template Templates Price 75

Socialmedia.biz

FEBRUARY 25, 2019

of American customers use social media to interact with their favorite business at least one to three times per day, therefore, it comes as no surprise that 92% of B2B marketers in North America are flocking to these platforms to boost their online presence. Almost 58.6%

Social Media 103

Social Media Brands Template Templates 103

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads.

Strategy 100

Strategy Marketing Case Study How To 100

ProBlogger

MAY 22, 2016

When it comes to social media website players, Facebook is too huge to be ignored. With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. 10 Tips for a Better Facebook Marketing Campaign.

Campaign 32

Campaign Strategy Tips Facebook 32

Social Media Strategery

AUGUST 8, 2010

Social Media is going to chance and is already changing the game – in B2C and in B2B. It might even look bad of an organization is TOO available, especially if they are funded by tax dollars, people may think the govt employees are just wasting their days on facebook instead of you know, actually working. BlogWorld Expo Blog [.]

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

ProBlogger

MAY 22, 2016

When it comes to social media website players, Facebook is too huge to be ignored. With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. 10 Tips for a Better Facebook Marketing Campaign.

Campaign 29

Campaign Strategy Tips Facebook 29

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

NOVEMBER 16, 2018

Facebook and Instagram are two social media channels that are excellent for contests. That gift could be a freebie, discount code or perhaps a promotionally priced membership. percent, and emojis in a Facebook post can boost the number of likes by 57 percent, and comments and shares by 33 percent.

Engagement 147

Engagement Social Media Survey Hashtag 147

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Are Twitter Followers Better Than Facebook Fans?

Research 210

Research Social Media B2B Marketing 210

Social Media Strategies Summit

JULY 28, 2021

Social media may not be your preferred platform for B2B leads, but maybe it should be. Because when used for B2B lead generation, social media platforms (especially LinkedIn) give a high ROI of 229%. They are often on the lookout for lucrative deals and discounts. What a simple way to get leads on Facebook! Free Tools.

Social Media 264

Social Media Discount Influencer B2B 264

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. I did not work on the Klout campaign. Perhaps not, but that audience size shouldn't be entirely discounted either.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Laurel Papworth

FEBRUARY 22, 2015

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. They think a content calendar for Facebook is a strategy.

Avatar 40

Avatar Strategy Social Media How To 40

Convince & Convert

FEBRUARY 19, 2016

Every 3 weeks or so I’ll have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. So if you want to engage with them on Facebook, LinkedIn, etc., you can do that. You can put a competitor in.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

MARCH 22, 2012

Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights. Facebook Insights, as it is, has improved a lot but it still has a long way to go. Jay: Yeah. It’s great. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights. Facebook Insights, as it is, has improved a lot but it still has a long way to go. Jay: Yeah. It’s great. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Hootsuite

JULY 13, 2023

You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads. Source: Facebook What is social media lead generation?

Social Media 98

Social Media HootSuite Analytics Newsletter 98

The Realtime Report

APRIL 24, 2024

Sweeten the deal with exclusive attendee perks like discounts, bonus content, early access to future events or offerings, and referral rewards. How do you actually put these principles into practice and execute an effective follow up campaign? Enticing incentives for taking action (discounts, bonus content, etc.)

Eventful 91

Eventful Survey Loyalty Authentication 91

Sprout Social

APRIL 6, 2023

For example, portable blender company, BlendJet, saw their average order rates increase 17% and sales 15% after deploying a Facebook chat plugin. Chatbot marketing also helps brands and customers engage more closely by: Sharing quick answers regarding discounts, or a product or service. Resolving a complaint or problem.

Marketing 82

Marketing Airlines Conversation Team 82