Oktopost

OCTOBER 19, 2020

Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence. How can they without their mobile numbers? This positive interaction is likely a higher indication that someone is going to buy rather than just opening an email or clicking through on a CTA.

Engagement 118

Engagement B2B Data Social Media 118

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Webbiquity SMM

NOVEMBER 12, 2012

By using unified metrics, you can manage and coordinate the efforts of specialists in various disciplines, including content development, social media, SEO, PR, online advertising, and reputation management, resulting in efficient and effective optimization of an organization’s total web presence in order to drive business results.

AJAX 194

AJAX SEO Engineering Metrics 194

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. A good example is optimizing your website to be mobile-friendly or upgrading its SEO. In general, consumers are up to four times more likely to buy based on a referral. .

Strategy 144

Strategy Metrics Process B2B 144

Convince & Convert

JULY 26, 2010

The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. That’s what we’ve dubbed, “Co-op SEO.&# I’m not an SEO expert, but I’ve learned from some of the best. How Does This Help You? Spread the net.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “You have to know beyond a shadow of a doubt those who buy and sell your products.” From Janrain , a free guide on how to improve conversion rates and data quality. The Balancing Act.

Case Study 131

Case Study ROI Social Media Team 131

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118

B2B Marketing SEO Engineering 118

Pam Moore

JUNE 2, 2017

Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes! Difficulty obtaining funding, budget or stakeholder buy-in? Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Step 1: Check out the information page and video here.

Training 167

Training Communities Social Media Real Estate 167

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? They are probably not ready to buy just yet, but are they interested in hearing more from you? If your website is on WordPress, you can use Warfareplugins to create custom, mobile-ready social share buttons.

Content 104

Content How To Marketing Metrics 104

Pam Moore

SEPTEMBER 9, 2020

Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? A sales and marketing conversion funnel can help ensure that your target buyer finds your content, consumes your content and hopefully chooses to buy from YOU and your business! Bottom of Funnel.

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

AUGUST 25, 2015

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt.

B2B 100

B2B Marketing Advertising Statistics 100

Convince & Convert

MAY 25, 2010

slides from my preso with @bgindra) [link] [link] Mike Malone RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services [link] [link] Scott Appel RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] [link] Abbie S. link] [link] Abbie S.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

MAY 12, 2010

It's all about their blog, or get SEO ranking, etc. link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. It's a realm to be gamed (SEO, comment spam, email spam, Groupon/group shopping spam… you invent-it-we-spam-it-with-marketing-spam-spam).

Consultant 120

Consultant Social CRM MySpace Social Media 120

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. And like last year, I have a gift for you. Every year, I read hundreds (thousands?)

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Buy his new book !

B2B 164

B2B Sentiment SEO Klout 164

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Samir’s Favorite Little Known Social Media Tool : The tool that I love the best is actually an analytics tool and one well known for it’s SEO ability. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. Sadly, most people overlook it for it’s power as a social media tool.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

FEBRUARY 5, 2010

Also, since you’re in the process of fixing up your blog I wanted to remind you that Mofuse is not doing justice to your mobile site – [link] I tried switching to Disqus but had lots of trouble importing my comments from WordPress, did you have any trouble with that? We’ve added Disqus as the commenting system. link] Adam Q.

Disqus 108

Disqus Social CRM Patterns Consultant 108

Kikolani

JANUARY 16, 2011

I always recommend doing a detailed transcript for any video posts you do on your site, that way you get additional SEO value from the text, people who prefer to read instead of watch video can do so, and people who can’t access the video (such as those on mobile) can still get the content through the text. B2B and B2C?

Questions 167

Questions WordPress Postrank Blogger 167

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. Social Media Facts & Figures for B2B Sales by Inside View.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report. Social Media and Search.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MARCH 15, 2016

45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. Stratabeat ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

JANUARY 9, 2012

How can Twitter to used to support SEO efforts? Twitter and SEO. The Tweet Effect: How Twitter Affects Rankings by The Daily SEO Blog. How to Get More Followers on Twitter by Graywolf’s SEO Blog. Twitter for B2B Marketing. 5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” ” B2B Marketing Research and Statistics.

Statistics 190

Statistics Research Social Media B2B 190

Kikolani

NOVEMBER 29, 2010

Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal. Her blog, SEO Smarty , covers blogging, branding, SEO, social media, and more. Follow her @webtrafficcafe on Twitter. Ann Smarty.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. then search and data and all that propeller hat kind of SEO stuff that was. SEOs were making money in ’97 by optimizing for Altavista, Hotbot, and. don’t buy radio time, right?

Social Media 134

Social Media SEO Retail Conference 134

Convince & Convert

MAY 10, 2012

And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. Does that mean that people from Pinterest actually buy things from you? So mobile devices are on track to be the dominant email platform over desktops and laptops by the end of this year.

Hubspot 114

Hubspot Mobile Analytics Google 114

Convince & Convert

SEPTEMBER 8, 2010

finally shut down Geocities last year, a decade after buying it for $3.5 Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Further, mobile users actually spend more time on Facebook, not less. Historical footnote: Yahoo!

MySpace 136

MySpace Facebook Social CRM Consultant 136

Social Media Strategies Summit

DECEMBER 14, 2023

Semrush’s State of Content Marketing Report for 2023 found that well-conducted audience research ranks highest in terms of factors leading to positive results, followed by SEO, publishing more content, and boosting quality. A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy.

Content 221

Content Marketing Loyalty Collaboration 221

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Now for more coffee. If you are saying Twitter isn't a platform for auto-pilot tools and auto link building tools than I can agree with you. All rights reserved.

Social Media 134

Social Media Consultant Video Strategy 134

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

AUGUST 11, 2010

Fully virtual, fully mobile. link] jaybaer So far, the scenery part has been a bit of a drag. But you're right, location is less of an issue now than ever before. In fact, my friend Mike is going 100% on the road. link] [link] jaybaer Thanks Linda. Great to see you on Saturday. I appreciate you being there. All rights reserved.

Social Media 115

Social Media Strategy Travel Team 115

Webbiquity SMM

DECEMBER 2, 2014

What do marketers rate as the single most valuable SEO tactic? Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. 5 SEO Stats. NewsCred ). NewsCred ).

NewsCred 273

NewsCred Statistics Social Media B2B 273