Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Sales: The ability to persuade others to buy a product or service. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

APRIL 15, 2020

Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. Many outlets like the GlobalWebIndex , IbisWorld , and HubSpot are publishing regular data reports on the global impact of coronavirus to help businesses do just that.

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Strategy Metrics Hubspot Retail 143

Buffer Social

FEBRUARY 16, 2017

Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? 20) 55% of people consume videos thoroughly — the highest amount all types of content ( HubSpot , 2016). 28) 43% of people want to see more video content from marketers in the future ( HubSpot , 2016). 29) Native videos on Twitter drive 2.5X

Social Media 111

Social Media Video Strategy Statistics 111

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.    An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO.

Analysis 88

Analysis Twitter Meme Hashtag 88

Rebekah Radice

JULY 15, 2019

Show a live event you’re attending. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. And once you build up a series of webinars, adding them to a landing page like Hubspot creates a learning center that your audience can continue to come back to. Talk about your latest online course.

Types 119

Types Video Content Case Study 119

Marketing to Serve

NOVEMBER 26, 2017

Social media plays a large role in the buying process. 53% of Twitter users buy products which they see first on Twitter. 81% of Twitter users say Twitter impacts their buying decision more than TV. If you provide a service or B2B offering, LinkedIn is used by 50% of B2B buyers when making a decision ( SmallBizTrends ).

Social Media 66

Social Media Strategy Content How To 66

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Speaking at an event? Here are 20 ideas. Build your email subscriber list. Let your readers know!

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JUNE 1, 2014

Lots of great people that I consider to be colleagues and friends were on the list(s) too, and sites I adore like Social Media Examiner, MarketingProfs , Buffer , Social Media Today , and Hubspot made the top 25 sources group as well. I remember debuting my bottle opener business cards at that event – a trademark to this day.

Twitter 167

Twitter Marketing Conference Consultant 167

Sprout Social

OCTOBER 23, 2018

Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. This event embodied that concept. B2B success is marked by how strong and authentically connected your employee network is. Ignored audiences influence buying decision. Day 1: It’s a human to human world.

Hubspot 69

Hubspot B2B Team Conversation 69

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Based on the popular 95-5 rule, 95% of your target customers are not yet prepared to buy – but still need your attention. Best For: Oktopost is specifically designed for B2B businesses. Source Why do you need a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Writtent Blog

JULY 18, 2013

Image credit: HubSpot. Eridon knows a thing or two about quality content, as a leading inbound marketing manager at HubSpot Marketing Automation software. Their blog has legions of subscribers, and in some cases, the quality and quantity of HubSpot’s visual content was probably key to their conversion. Sure, events still work.

Content 95

Content Marketing Meme Hubspot 95

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). Demographics or Firmographics.

Sample 99

Sample Samples Research Company 99

Rebekah Radice

FEBRUARY 1, 2016

Use this Persona Template from HubSpot. Don’t buy email lists. This is great for B2B market, but only when used intelligently. Use sign-in sheets at stores, events and shows; collect business cards; use QR codes or an SMS signup service. Customer Surveys. Customer Interviews. Not sure how to get started? Ask online.

How To 114

How To List Social Media SMS 114

agora pulse

APRIL 28, 2020

If you can’t make it to conferences, buy the virtual pass, which a lot of conferences have, and this can be very cost-effective. He is the founder of Social Chefs , a company providing social media marketing training for customers in the B2C and B2B space. Jo Saunders : Attending online events such as anything Agorapulse puts on!

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Reputation Management SEO: 6 Advanced Tactics (SEOmoz): This post by Rand Fishkin has a great amount of tips for helping you with reputation management, including managing a handful of strong social profiles, speaking at events, and starting an alternative blog. Perceptions need to change, and here’s what you can do.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Every year, I can only read so many articles. Which approach best suits you? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

JULY 6, 2012

image via Hubspot. I think LinkedIn for B2B is extremely valuable lead source that probably 99% of people ignore. ” Either that or they’re just sitting back collecting numbers, waiting for somebody to buy them. Don’t buy a list. So, I totally buy into what you’re saying there. Eric : Yeah.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Source: HubSpot) 7. Source: Buffer) 4.

HootSuite 112

HootSuite Brands Price Collaboration 112

Webbiquity SMM

JANUARY 9, 2012

7 Key Ways to Optimize Twitter for Search by HubSpot Blog. Michael Gray lays out an effective seven-step fan for gradually building a relevant Twitter following, starting with “raiding” the accounts of competitive and complementary Twitter accounts and using tools like Raven Event Tracking and manageflitter.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. B2B Marketing and Social Media. 28 Awesome B2B Social Media Statistics by Social Media B2B.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. The author makes an intriguing case, but I’m not sure I buy it (particularly given that he follows over 1,300 people on Twitter). 8 Ways to Not Get ReTweeted by HubSpot Blog.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

JANUARY 15, 2013

” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. A Simple Breakdown of All Your Facebook Advertising Options by HubSpot. Understanding the 6 Facebook Post Types by Practical eCommerce. ** 5 STARS.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Techipedia: Tamar Weinberg

MARCH 24, 2010

Dharmesh Shah Dharmesh Shah is the founder and CTO of HubSpot , a software company that focuses on Internet Marketing. I typically tell those kinds of people that they can go to hell or that they can buy an advertisement or an hour of consulting. Others are people I’ve simply met over the years at conferences and events.

Influencer 278

Influencer How To Press Release Blogger 278

Webbiquity SMM

MARCH 23, 2011

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. You may discover any of these events through social media monitoring, but in each case not is the response different but the respondent is too. Many include at least the most popular blogs as well.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys. Like, “Hey, here’s photos of an event.” Hana: Absolutely.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

MARCH 1, 2012

Eric: We’re a B2B software company. If you walked into somebody’s Super Bowl party and just walked up to every single person you know and said, ‘Buy my book,’ and ‘Download my white paper,’ and all this stuff, you’d never get invited back to that party.” Maybe even eight days a week.’

Social Media 142

Social Media Hubspot Software Hosting 142

Convince & Convert

JULY 15, 2016

It’s Jay Baer from Convince & Convert and welcome to another episode of Marketing Marvels, where I bring together some of the most interesting, fascinating and useful marketing technology in the world, we do a quick demo and I tell you who should buy this software. Are you B2B or B2C? I was actually at that event and spoke.

Content 104

Content How To B2B Questions 104

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. Social media has dramatically altered the buying process as well as marketing practices. 10 Essential Social Media Tips for B2B Marketers by Mashable. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. Social Media Marketing Strategy.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

FEBRUARY 9, 2012

We’ve got major vehicles coming out in May and in September, and that really doesn’t make sense for us to buy advertising now, primarily because, from a legal perspective, we’re restricted in advertising only within 60 days of the launch of a vehicle. ” Jay: You saw what Kip from HubSpot did. Very classic B2B.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

We’ve got major vehicles coming out in May and in September, and that really doesn’t make sense for us to buy advertising now, primarily because, from a legal perspective, we’re restricted in advertising only within 60 days of the launch of a vehicle. ” Jay: You saw what Kip from HubSpot did. Very classic B2B.

Company 112

Company Retail iPad Google 112