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5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” How about called you?

Strategy 167
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10 Reasons We All Need Community in Business and Life

Pam Moore

Do you remember the early days when you waddled thru the social media mumbo jumbo. When you learned what words like avatar, gravatar, tweet, twit, Twitter, hashtag, pin, post, status update, timeline, micro-blogs meant. It reminds us just how important community is to us both personally and professionally. What changed?

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

Brands 167
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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in a sea of avatars and data insights. Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart.

Data 106
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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! What is a customer avatar. Need help taking your brand to the next level? How to Subscribe to Social Zoom Factor Podcast .

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision?

Data 60