Remove influence
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Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. There are millions of them each with his or her own niche, own voice and, therefore, own influence. million times.

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How AI insights improve decision making

Sprout Social

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty. What are AI insights?

Sentiment 112
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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do. Focus on Conversations, not Influencers. Amply does not score influencers, it scores conversations. And of course there are analytics.

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A UK Millennial? What is your dream car?

Audiense

Here at Audiense the curiosity got the better of us and we decided to analyze the UK millennial population to uncover their favourite automotive brands ! Our findings… Although we were looking into the UK millennial population there was a clear distinction in the most unique influencers within the male and female populations.

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From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market.

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Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

It goes in line with who we are trying to reach—hyper-connected, digital enthusiasts who are influencers,” said Hill. ” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes. The campaign ran for a short period of time only, from September 24-28.

Mobile 156
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Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. The report ranks “content effectiveness” per industry. Among all other insights, Havas also provides lists of expected content roles per industry.

Brands 74