The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Waxing UnLyrical
DECEMBER 4, 2018
Online influencers are successful, in large part, because they are genuine about themselves with their audience and they require authenticity in their interaction with brands. This provides the optimal environment for higher ROI when partnering with the influencer. Using influencer marketing as part of a successful strategy.
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