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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! Forbes Top 5 social media power influencer (3 years running); 2017 digital marketers to watch – Forbes and numerous other accolades. Increase ROI across all facets of marketing investment. Establish thought leadership and trust.

Training 167
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Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. This is up from $1.7

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. Share of voice is the amount of real estate your brand holds around a certain topic. Conversion Rate & ROI. 8 Ways to Use Social Listening.

B2B 155
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Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer

Pam Moore

Influencer Marketing – Breaking Through the Noise. This is exactly what you get when you work with the right influencers. Influencer marketing is one of the fastest ways to ignite your brand, grow community and tap into the power of social media. How to work with influencers to create co-created content.

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Conversion Rate Optimization in a Nutshell: 20 Factors Impacting Your Sales and ROI

Pam Moore

How to increase sales, leads and ROI with conversion rate optimization. Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following: . Conversion rate definition. Conversion rate optimization (CRO) definition. Why conversion rate optimization matters to your business. Tips to create a landing page that converts.

ROI 60
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Social selling: What it is and 10 expert-level tips for success

Sprout Social

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Create authentic relationships with prospects. Focus on thoughtful, authentic engagement that will help build rapport over time.

Tips 137