Pam Moore

SEPTEMBER 4, 2023

” Authenticity is the heartbeat of your brand with soul, and AI can amplify that uniqueness! 💖 Just like in the world of social media, authenticity rules in AI! Your AI-driven marketing strategies should reflect the true essence of your brand. . “Today you are You, that is truer than true.

Marketing 147

Marketing Authentication Training Consultant 147

yMarketingMatters

MARCH 4, 2013

whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e.

Social Media Management 229

Social Media Management Social Media Badge Consultant 229

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

Guidelines 78

Guidelines Template Templates Social Media 78

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Does TikTok and the opportunities it provides align with my social media goals?

Questions 104

Questions Banking Insurance HootSuite 104

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. The key to success on LinkedIn is learning how to find, connect with and engage the right people in authentic ways. 15 Proven strategies to immediately increase your engagement on LinkedIn.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries.

Industry 152

Industry Real Estate Insurance Content 152

Pam Moore

JULY 20, 2020

What if we post something on social media that makes people mad? Make sure your communication is authentic, helpful, human and kind. Take a listen to episode #273 of the Social Zoom Factor podcast to learn the EXACT steps you need to take to Optimize Your Marketing Strategy and Plan for the New Normal. .

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

What if we post something on social media that makes people mad? Make sure your communication is authentic, helpful, human and kind. Take a listen to episode #273 of the Social Zoom Factor podcast to learn the EXACT steps you need to take to Optimize Your Marketing Strategy and Plan for the New Normal. .

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries.

Industry 132

Industry Real Estate Content Insurance 132

agora pulse

JULY 16, 2019

Here are five brands acing storytelling on social media and some actionable takeaways. Research shows that social media shares are boosted by 585% by using a brand character. This character came to light when an agency creative realized that the name of the insurance company sounded like a duck’s quack.

Social Media 110

Social Media Brands Hashtag Meme 110

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why.

Social Media 163

Social Media Marketing Training Industry 163

Pam Moore

DECEMBER 26, 2019

Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. Many business leaders struggle with budget allocation for social media and digital marketing.

Questions 78

Questions Social Media Proposal Marketing 78

Oktopost

SEPTEMBER 9, 2021

Prior to working at Veyo, Sarah worked in digital strategy and account planning at several large advertising agencies where she worked across a variety of industries including healthcare, financial services, and the automotive industry, and as an aerospace engineer at an engineering services firm.

Automotive 112

Automotive B2B Marketing Apple 112

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. Authenticity You can’t lie in infomercials. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 62

Report Atlassian Brands Sentiment 62

Convince & Convert

FEBRUARY 8, 2017

There is a new strategy that baffles some people’s social media. I wanted to write about something that would resonate with every business owner active on social media: the topic of making money through the use of social. Psychology plays an important role in driving traffic from social media.

Social Media 60

Social Media Insurance Engagement Research 60

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. According to The Sprout Social Index™ , consumers find short-form videos 2.5x Here are 20 broken down by industry to help you get inspired and improve your video strategy. Use video to carry out a social media contest.

Types 113

Types Instagram Brands Collaboration 113

Pixlee

JULY 21, 2021

You need a deep understanding of your target audience before you can create a content strategy. This also shows site visitors a diverse range of customers, so they can more easily identify who they relate to through authentic content. A prime example of interactive content is hosting a social media contest.

Engagement 98

Engagement UGC Content Insurance 98

Kikolani

DECEMBER 21, 2010

I believe that one of the best things you can do though social media is build your brand. There are various ways to insure consistency in your communication, offline and online. Social media has its own distinctive traits, which make certain strategies work best in achieving consistency. Image Credit.

Social Media 163

Social Media Brands Insurance StumbleUpon 163

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation.

ROI 78

ROI Strategy How To Marketing 78

Pam Moore

AUGUST 7, 2018

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media? Webinar Details: .

Social Media 112

Social Media How To Training Industry 112

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why.

Social Media 103

Social Media Marketing Training Industry 103

Pam Moore

SEPTEMBER 11, 2019

Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? These are the same exact strategies we have used with hundreds of companies, big and small.

Social Media 60

Social Media Training Template Templates 60

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries.

Industry 60

Industry Real Estate Content Insurance 60

Hootsuite

JUNE 15, 2023

Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. 1 Social Media Tool Create.

HootSuite 93

HootSuite How To Hashtag Applications 93

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. of businesses also report maintaining a presence on Facebook ( 2019 State of Social Media Report ). To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency.

Brands 108

Brands Facebook Journal Issues 108

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic.

Mobile 225

Mobile comScore Insurance Sites 225

Pam Moore

JANUARY 14, 2020

Share an inspirational quote on social media. Every employee is a walking, talking, tweeting, social media posting representation of your brand. Brand messages are re-shared 24x more frequently when posted by an employee versus the brand's social media channels. Share a video on Facebook. Send a tweet.

Brands 78

Brands Training Template Templates 78

Pam Moore

AUGUST 7, 2018

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media? Webinar Details: .

Social Media 60

Social Media How To Training Industry 60

Pam Moore

AUGUST 2, 2020

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. The goal is that your content marketing strategy is aligned to the needs of your audience and supports your business goals. Our proven 5-Step Content Marketing Strategy Development Process.

eBook 78

eBook Questions Strategy Template 78

Diva Marketing Blog

MAY 18, 2011

I asked five successful women if they would share their opinions and use of personal "social media" branding. In Part 1 of Social Media Can "Help" Build & Promote Your Personal Brand Amanda, Em. In part 2 they talk about authenticity and how they align the brand promise of their organizations with their own values.

Social Media 73

Social Media Brands Insurance Forums 73

Pam Moore

JUNE 21, 2019

Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist. If you are working with a digital marketing or social media marketing consultant or agency be sure to look behind the magic curtain.

Content 113

Content Marketing Loyalty Findability 113

Pixlee

APRIL 18, 2022

This is a good way to expand your brand’s online community while developing a solid relationship with a social media expert in your sector. This customer uses its influencer cat page to praise pet insurance brand Trupanion for the benefits they’ve reaped from using the service.

Influencer 52

Influencer Marketing How To Collaboration 52

Sprout Social

NOVEMBER 28, 2022

This also goes for sharing news about your company from other websites and media outlets. Pet insurance company Figo has a highlight dedicated to Stories with links leading to their blog. This is especially useful for brands who rely on long-form content, like media companies. Behind the scenes. Introduce your team.

Instagram 119

Instagram Engagement Brands Avatar 119

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! What is an Audience First Marketing Strategy? . What is audience marketing.

Template 78

Template Templates How To Training 78

Pam Moore

JANUARY 23, 2019

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. You need a structured plan to be successful using social media. Sign up now to become a founding member.

Content 60

Content How To Marketing Analysis 60