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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. Convenient and conversational, social messaging facilitates a direct, personal engagement between you and your customers. Get personal, even at scale.

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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

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Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

Associations continue to embrace social, ranging from those learning how to others deep into analyzing their results. But according to my social media buds, they still get lots of questions from clients about its risks. Your association needs a media liability policy. Media Liability Insurance.

Insurance 174
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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

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Social media listening examples that will help you unearth better insights

Sprout Social

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

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6 Must-Know Small Business Management Strategies for a Smooth Running Business

The Realtime Report

Strategies for a Smooth Running Business. To help stay up to the task, we’re sharing a couple of small business management strategies that’ll help you steer the shop to success. Implement a range of strategies that will enable your customers to get the best service. 6 Must-Know Small Business Management. Try to cover all bases.

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How Promotion Affects Engagement for Malaysian Insurance Brands

Unmetric

Insurance agents make a living out of their gift of the gab. I wanted to see if their social media accounts were anything like that, and how much engagement they get. Before jumping to any conclusions based on just the number of Posts, let’s consider the engagement that these brands get on Social Media. Engagement.