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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). Sparkcentral by Hootsuite is the perfect solution for our messaging-first strategy.

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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

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Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

Associations continue to embrace social, ranging from those learning how to others deep into analyzing their results. But according to my social media buds, they still get lots of questions from clients about its risks. Your association needs a media liability policy. Media Liability Insurance.

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Social Media in Financial Services: 5 Essential Tips and Benefits

Hootsuite

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. The use of social media in financial services: 5 key benefits.

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Proofpoint for Social Media: What is It & Why You Need It

Hootsuite

Social media mistakes happen. So how do you stay out of hot water and consistently stay engaged with your social media audience? Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. What is Proofpoint for social media?

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Healthcare Social Media Policy: Examples + Free Template

Hootsuite

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. The Most Trusted Social Media Tool for Healthcare Create and publish posts.

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Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. They don’t want to be sold to.