Social Media Strategies Summit

APRIL 22, 2019

According to Instagram, they’ve learned that younger audiences, in particular, are “ spending more time with amateur content creators and less time with professionals ( Instagram ).” This shift in content consumption has led to the social platform investing heavily in Stories and IGTV. So what’s next for Stories in 2019?

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Trends Social Media Instagram Influencer 142

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? As Dana Cass, the Founder of Cass Content Studios says, “Many brands would be better off not posting about identity-based celebrations if they don’t have meaningful support for that identity group.” Something isn’t adding up.

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Twist Image

SEPTEMBER 13, 2013

Here are three new-ish pieces of content that have both caught my attention this week and provide very valuable advice on the topics of productivity and organization: 1. Bullet Journal. Bullet Journal may be the solution for you (and all you need is a notebook and a pen). The Authentic Swing. the authentic swing.

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Journal How To Authentication Organization 109

Twist Image

AUGUST 14, 2015

What is your content trying to do? Why does your content exist? If you weren't the publisher of your content, would it be the kind of stuff that you would be interested in? We live in a world that marketers (like me) had hoped for (lots of people, creating lots of interesting content in lots of different media formats).

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Content Journal Press Release Publishing 40

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Tumblr Authentication comScore 165

Hootsuite

JUNE 29, 2023

Content creators and marketers love style guides. They’re the best way to ensure your content is cohesive, consistent, and on-brand. ” Disclosure guidelines Cover the work-related content your team is encouraged or discouraged to post. These may include tips like using strong passwords and two-factor authentication.

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Guidelines Template Templates Social Media 78

Social Media Strategies Summit

OCTOBER 30, 2019

So, the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? You might not typically think of a police department as a brand, but the Norfolk Police Department has built an audience of over 180,000 fans on Facebook with their relatable content. Source: Pew Research.

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Brands Facebook Journal Issues 108

Pixlee

MAY 3, 2021

When people notice the mark, it shows that you are an authentic entity. According to Twitter, such accounts typically include “accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.” User-Generated Content.

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Social Media UGC Reddit YouTube 98

Twist Image

APRIL 14, 2011

What makes content dance? Whether it's a Twitter feed, a Facebook page or a corporate Blog, I'm often asked for my thoughts and perspective on not just the design and usability, but the quality of the content. So, I'd make a terrible judge on American Idol and I tend to be light on content criticism. Confession time.

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Content Marketing Publishing Journal 110

Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. On the contrary, in early June the brand’s social team halted all planned content and dedicated their platform to sharing resources and amplifying Black voices.

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Issues Survey Campaign Authentication 130

Twist Image

AUGUST 1, 2012

Without an answer to that question, you wind up getting the type of branded content that we're all being inundated with, day in and day out. Brands are, sadly, playing it safe when it comes to content and, while it is authentic, it lacks any form of life. So, with that, it comes off as a subtle version of advertorial content.

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Content Findability Press Release Publishing 109

Keyhole.co

SEPTEMBER 18, 2020

The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. Generally, this includes user accounts in the following interest areas: Music Acting Fashion Government and politics Religion Journalism and media Sports Media Business. So Twitter can confirm your identity and authenticity.

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Twitter Badge How To Authentication 97

Pixlee

JULY 27, 2020

Publishing timely, relevant content results in happy, engaged fans. This article explores five ways you can improve your social media engagement through content to capitalize on the potential engagement generated by each post. Source Authentic, Community-driven Posts. Source Authentic, Community-driven Posts.

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Engagement Social Media Brands UGC 56

Pixlee

MAY 28, 2020

And that relationship, combined with the resulting user-generated content is translating into a powerful impact on revenue. This content is a form of social proof that reassures shoppers who might be considering the product. One of the best ways to launch effective video content is through influencers and UGC.

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UGC Influencer YouTube SEO 66

Sprout Social

APRIL 11, 2017

The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. When you go into the search feature of Instagram, you’ll notice you can search by top content, hashtag, people (username) and places. Instagram uses hashtags to categorize content. The answer is hashtags.

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Hashtag Instagram How To Journal 111

Absolute PA

AUGUST 8, 2014

This week I learnt that (once again) my blog has been listed as an influential resource – named as a Top 10 UK Marketing Blog by Search Engine Journal. This is the only way to forge a personal and authentic connection with the community of people you want to serve. Naturally, Im thrilled. The Greatest Reward Of All.

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Journal Small Business Loyalty Blogger 92

Sprout Social

MAY 26, 2020

In a nutshell, it’s using technology to create and ingest content, as well as understanding how the technology works and what creators’ motivations are. The more literate a marketer is with the platform, the higher their chances of success and avoiding stalled content. While marketing has moved online, so has journalism.

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Marketing Class Skills Trends 138

Hootsuite

APRIL 22, 2020

Tailoring content for readers and your friendly neighbourhood SEO bots. Here, you’ll find a step-by-step guide to creating the entertainment (aka content) that will keep the party bumping. This book covers: Conceptualizing the content you need. Going beyond SEO and ad words to provide authentic value.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Twist Image

OCTOBER 12, 2017

Get two-factor authentication already." Edmonton Journal. What if Medium is the ideal place to publish, read and (gasp) even pay for great content? edmonton journal. two factor authentication. edmonton journal. two factor authentication. edmonton journal. two factor authentication.

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Retail Journal Publishing Authentication 58

Convince & Convert

APRIL 21, 2016

Do you dream that your workweek mornings were filled with yoga, journalling, and eating farm fresh breakfasts? Jason Falls once wisely wrote on Convince & Convert , “When your brand is authentic, it is true to its mission and purpose.” The authenticity of this campaign is what makes it shine. ” Tell It Like It Is.

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Campaign Survey Organization Authentication 60

Pixlee

NOVEMBER 25, 2019

However, as the social media world continues to become more and more saturated with paid endorsements and advertisements, influencer marketing is at risk of losing its impressive success rates due to the rising skepticism consumers have towards the authenticity of brand partnerships. Hannah Tow is a Content Marketing Associate at G2.

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Hosting Eventful Influencer Authentication 53

Buffer Social

JULY 5, 2022

Along with her journalism work, Hunter amassed a huge Twitter following by sharing her sharp commentary on the latest TV and film news and celebrity gossip. While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food.

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Newsletter Film News Influencer 80

Social Media Strategery

MARCH 1, 2018

For a PR guy like myself, this trend is disheartening for a number of reasons, not the least of which is it minimizes the work I do earning an authentic interest in my clients’ stories. No, the more concerning consequence of this mixing of church and state is the audience no longer knows the provenance of the content they’re consuming.

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Advertising Buy Issues Journal 63

Later

APRIL 27, 2021

While being creative on TikTok and hopping on new trends is a great strategy, creating evergreen content is a surefire way to keep your community engaged and get more followers. . Evergreen content is timeless and can also be repurposed for other mediums — like your blog or Instagram Reels. Share Inspirational Content.

Education 69

Education Real Estate Video Tips 69

Convince & Convert

FEBRUARY 19, 2016

” Thanks to our partners at Delmondo, we had several Snapchat influencers developing unique content with our filters and encouraging their fans to use it. With Snapchat’s audience on the rise, it’s time for non-profits to join Snapchat and start pushing out content. Snapchat’s Audience Is Expanding.

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comScore API Journal Advertising 60

Social Media Strategery

NOVEMBER 24, 2014

Now that brands can pay to secure native content in The New York Times, The Atlantic, and the Wall Street Journal that achieves similar (if not better) statistics as traditional editorial content, the value proposition of a PR pro has to change. Saving a few dollars?

Industry 117

Industry Advertising Journal Flickr 117

Twist Image

JANUARY 28, 2012

What you are confronted with is a very interesting journal of how we - as a culture - are. Recently, I came across a major consumer electronics manufacturer's Facebook Page and was shaking my head in disbelief at the content. Going back in their timeline, the content was strong and transparent. It shouldn't be creepy.

Brands 100

Brands YouTube Journal Authentication 100

Pixlee

MAY 29, 2017

They’re also looking to buy from brands that are authentic and that have distinct core values. . Warby Parker recognizes this each and every day, as evidenced by their content marketing strategy. After all, their name comes from two characters out of a Jack Kerouac journal. Build a Lifestyle, not Just a Product. Have Some Fun!

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Brands Buy Price Journal 52

Writtent Blog

APRIL 22, 2013

Quality content is more than king, it’s the modern equivalent of a life boat. Being completely authentic about issues and mistakes isn’t just strong customer service, it can determine your company’s success. Low-quality content. Today’s consumer is savvier and more connected than ever. Be Willing to Write Badly. Invest in Facts.

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Tips Statistics Wireless Research 111

ProBlogger

MARCH 3, 2017

Search Engine Journal. Identity Matters: How Content Strategists Build Trust and Loyalty | Content Marketing Institute. Personality and authenticity goes a long, long way. Y ouTube Tops 1 Billion Hours of Video a Day, on Pace to Eclipse TV | Wall Street Journal. Better get our content onto YouTube!

Journal 20

Journal Meme Loyalty Authentication 20

Proactive Report

SEPTEMBER 19, 2009

The Internet has a voracious appetite for content. Journalists today are tasked with providing extra content and as the newsroom budget and staffing dwindles they’re turning to PR professionals for content. Over 40% of journalists claim that their dependence on PR-content will increase as a consequence.

Journal 45

Journal Survey News Authentication 45

Oktopost

AUGUST 5, 2021

Listen to the podcast: For more thought leadership on measuring TOFU content and measurement, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Natalie is on the Google marketing leadership team responsible for messaging, customer intelligence, social media, and content strategy for Google Cloud.

Content 125

Content B2B Apple Journal 125

Later

MAY 10, 2019

Schedule Your Instagram Content in Advance. Being able to schedule your Instagram content in for a week (or more!) If you want to help safeguard your time, schedule your content to auto-publish in advance with Later, so you can get onto more important things in your day. #6. ” – @beingisbeautiful.

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Tools Notification Instagram Social Media Management 92

Proactive Report

SEPTEMBER 20, 2009

European Digital Journalism survey. It’s time for a new mindset in PR – move from print to video, stimulate stakeholders to produce authentic content, help the media to survive as a trustworhty entity rather than striving for the quick win. When preparing your story think about what the journalist might need.

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Survey Journal Forums Authentication 49

Diva Marketing Blog

NOVEMBER 6, 2014

Diva Marketing/Toby: The micro site is rich with content about breast healthcare. For many visitors to the site, I’m guessing the most compelling content is the video stories told by the breast cancer survivors and physicians. This campaign is authentic and real and that’s what gives it staying power. . Content is critical.

Health Care 108

Health Care Case Study Study Campaign 108

ProBlogger

DECEMBER 26, 2017

Hindsight: Becca is grateful she had a strategy for what she wanted to achieve and the content she wanted to create in the first few weeks. Having a networking group of contacts also made everything a lot easier, as she was able to source guest content from other suppliers. Summary of Becca’s Start a Blog Story.

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Blogger WordPress Avatar Comparison 48

Diva Marketing Blog

JUNE 19, 2016

Jay Ducote, Deep Fried America : My blog, Bite & Booze , started as a personal food journal. Diva Marketing : What tips on how to create compelling blog content that builds a loyal audience can you give us? Jay Ducote, Deep Fried America : Facebook : Provide links, pictures, video content. Jay Ducote, Deep Fried America : .

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Travel Hosting Social Media Influencer 75