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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences.

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Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

The report, based on input from 34 industry vendors and consulting agencies, outlines – you guessed it – eight criteria for determining the success of Facebook pages from companies’ perspectives, and in doing so provides a useful set of general guidelines for marketers managing or launching Pages.

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8 Things To Know About Social Media Compliance

Keyhole.co

You’re following the guidelines set out by the platform, such as not spamming users or posting sensitive media. Demonstrating authenticity in your online presence also plays a role in compliance. Always consult experts As mentioned, compliance laws differ between industries and markets. Influencer guidelines.

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10 advanced social media copywriting best practices

Sprout Social

Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. Carve out an authentic, distinct voice that will help you improve brand recognition, build loyalty and differentiate you from the competition. As Greg says, “When in doubt write through a lens of empathy and authenticity.

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UK fashion influencers redefining style

Sprout Social

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. The TLDR version?

Fashion 96
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Influencer Engagement: Finding a Fit

Waxing UnLyrical

This encourages a high level of authenticity and transparency, something Goodwill needed to effectively reposition its brand. Selected influencers receive our key messaging and voice and tone guidelines, which they may tailor to align with their own brand presence. Influencer approach. Connect with Lauren on LinkedIn or Twitter.

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Become the Pied Piper of Community Building

Waxing UnLyrical

Many organizations have voice and tone guidelines, which are great, but when it comes to one-to-one interactions it often comes off as inauthentic, which is the quickest way to kill any potential relationship with a new follower. If they have a post that you can comment on in an authentic way, do so. Customer Service.