Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Listen Now . Holy Social!

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Authentication Nielsen How To Case Study 138

Hootsuite

JUNE 5, 2023

Overwhelmed by choice, she decided to spare her audience (that’s you) from her subpar dad humor and simply introduce the piece on Twitter Blue. It pleases me to introduce a guide to Twitter Blue. We’ll cover the features and benefits of a Twitter Blue subscription, how it works, and how much it costs. What is Twitter Blue?

Badge 84

Badge Twitter Cost Price 84

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads.

Tips 133

Tips Authentication LinkedIn Groups 133

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Her Twitter presence is packed full of personal thoughts and political views, along with stories about the challenges and successes she experienced as a non-profit CEO. Only 12% disagree.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Keyhole.co

SEPTEMBER 18, 2020

Learning how to get verified on Twitter will get you closer to building a credible brand online. The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. Jump Links: What Types Of Accounts Does Twitter Verify? What Types Of Accounts Does Twitter Verify?

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Twitter Badge How To Authentication 97

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. This was particularly helpful for software company Goally. This is especially important when your company makes big moves.

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Examples Social Media Sentiment Influencer 123

Ignite Social Media

SEPTEMBER 5, 2023

Quick and Timely Content About Current Events First up, we love this quick and quippy post from Merriam-Webster on X, formerly Twitter. It was engaging, captured something people were already talking about, and felt like an authentic and natural way for them to jump into the conversation. It was spot-on.

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Social Media Brands Content UGC 161

Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. We spark conversations through quizzes, videos, contests & giveaways. Tell us more about you! What's Southern Elegance Candle Co.

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Company Social Media Instagram Social Media Management 89

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

agora pulse

JANUARY 3, 2020

Getting engagement on Twitter can be tough. But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. But first, why you need to grow your Twitter profile?

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Twitter Tips Influencer Hashtag 129

Convince & Convert

AUGUST 11, 2021

Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? Sales should start by social listening and plugging into online conversations to understand the important issues and topics of potential prospects.

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Training Forums Team Curation 174

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. On the flip side, our data shows that X (formerly Twitter) has dropped down the list of preferred platforms. Many B2B companies build their social marketing strategy around LinkedIn. Retailers go all-in on Instagram and TikTok.

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Social Media Strategy Exercises Retail 113

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase. Where do companies go from here?

Social Media 123

Social Media Survey Education Team 123

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Competitor Analysis.

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B2B Sentiment Analysis Reputation 155

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

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Twitter Tips Notification Sentiment 99

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Woodson, an American historian, grew frustrated with the underrepresentation of Black people in conversations that shaped American history.

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Brands Authentication Communities Campaign 129

Sprout Social

NOVEMBER 30, 2021

Conversational commerce. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. Plans to add social commerce have already been announced by YouTube , TikTok and Twitter. Conversational commerce. Conversational commerce trends.

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Trends Conversation Instagram Influencer 144

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Brands 114

Brands Sentiment How To Analysis 114

Oktopost

OCTOBER 29, 2020

She’s guided video strategies and campaigns for companies such as Google Cloud, Cynet, Ourcrowd and Mixtiles. She’s guided video strategies and campaigns for companies such as Google Cloud, Cynet, Ourcrowd and Mixtiles. Now, her company helps startups and B2B companies harness the power of video to dominate their market.

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Video Social Media Engagement B2B 104

Oktopost

JULY 4, 2022

While this sounds simple, it creates an interesting ripple effect for the rest of the company. Today, people don’t want to interact with a brand on social media, they want real conversations with other professionals. In fact, we recently used employee advocacy to increase social conversions by 266%.

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B2B Social Media Management Metrics Social Media 131

Oktopost

MAY 11, 2022

Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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Brands Content B2B Apple 144

Buffer Social

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. Twitter Twitter is a great platform for connecting with people. 💡 Check out the Buffer Team list on Twitter to connect with the folks at Buffer!

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Social Media How To LinkedIn Authentication 118

Likeable

FEBRUARY 8, 2022

We all know that trends and conversations begin online, but who sets and starts them ? When we talk about the creator economy, we’re talking about the industry of nearly 50 million people who expertly use apps like Twitter, TikTok, and YouTube to spread important messages, generate buzz, and entertain major audiences.

YouTube 80

YouTube Collaboration ROI Authentication 80

Sprout Social

MAY 24, 2022

Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. They’re more like actual conversations and not as cold and robotic.”. So what’s next? A case for accessibility and inclusion.

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Social Media Marketing Social Media Management Issues 131

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 115

Brands How To Authentication Collaboration 115

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Ignite Social Media

JANUARY 19, 2021

Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events. Twitter Live. Twitter live video is powered by Periscope. An Introduction to Live Streaming. Facebook Live.

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Eventful Social Media Notification LinkedIn 205

Waxing UnLyrical

FEBRUARY 26, 2014

Because India has been buzzing over the #CoolestInterviewEver , where one of the country’s largest companies wanted you to be “cool” enough to work for them. Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter.

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Campaign Authentication Twitter Travel 229

Pixlee

AUGUST 17, 2020

Unfortunately, many companies lose customers because they cling to outdated social media tactics. Embrace Diversity and Authenticity. Built on the concept of community, social media is often a powerful avenue for brands to convey their values regarding diversity and authenticity. Build a Two-Way Conversation with Your Audience.

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Social Media Authentication UGC Communities 96

Oktopost

SEPTEMBER 28, 2020

For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed.

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LinkedIn B2B How To Metrics 107

Akamai Marketing

MARCH 22, 2013

Tweet “How can I get Twitter followers fast?” I’ve heard all those reasons and more for why businesses and personal brands buy Twitter followers. Lately, in conversations about personal branding, this opportunity seems to be making a resurgence. ” Doing it organically. It’s so… Boring.

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Buy Brands Twitter Communities 124

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. On Twitter, the brand shares content related to their values and commitments to causes nearly every day.

Brands 110

Brands Marketing Apparel Issues 110

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

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Instagram Badge Authentication How To 59

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

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Strategy How To Training ROI 87

Buffer Social

AUGUST 17, 2023

💡 To keep up with Dulma, check out her website , podcast , and follow her on TikTok and Twitter. Standing out with a blend of authenticity and strategy Dulma's creator journey began with identifying a specific niche , not because it was lucrative, but because it was authentic to her.

Strategy 77

Strategy Authentication Collaboration Newsletter 77

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. Enter social media moderation.

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Eventful Social Media How To Sports 115