Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. Personalized messages that trigger authentic conversations are a great strategy here.

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. More and more people are turning to social media to research products and services. Is brand advocacy right for you?

Brands 129

Brands ROI Authentication UGC 129

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. to get through.

Brands 151

Brands Marketing Real Estate Collaboration 151

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online?

Data 124

Data B2B How To Metrics 124

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. This was particularly helpful for software company Goally. This is especially important when your company makes big moves.

Examples 123

Examples Social Media Sentiment Influencer 123

Janet Fouts

JULY 13, 2020

This week Janet facilitates a conversation with 4 individuals who have their fingers on the pulse of the issues, to offer some insights into what’s been going right, as well as what we can certainly be working on as conscious, mindful, and engaged marketers. linkedin.com/company/flourish-marketing-co/.

Brands 226

Brands Marketing Committee Consultant 226

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads.

Tips 133

Tips Authentication LinkedIn Groups 133

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. You should also engage in meaningful conversations by responding to comments, asking questions, and sharing your expertise.

B2B 131

B2B Education Meeting Engagement 131

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. It means more efficient use of resources and a higher probability of conversions.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. During the election we will use social listening to tune into conversations that could impact our brand health and image.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. Only 12% disagree. Brian Scudamore.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

The Realtime Report

APRIL 11, 2019

Or does relying on authentic and organic engagement have the most impact? The answer likely is a combination of the two – A blend of organic and paid social media allows your company to experience the benefits of each without breaking the bank or relying solely on organic growth. Paid Social Expands Your Reach and Aids Conversions.

Small Business 133

Small Business Organization Social Media Authentication 133

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent.

Social Media 101

Social Media Strategy Team Review 101

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. Authenticity Will Continue to Be Vital. When people come on social media, they want good, engaging, and authentic content and not promotional, branded content. It’s not just that!

Trends 195

Trends Social Media Authentication Instagram 195

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase. Where do companies go from here?

Social Media 123

Social Media Survey Education Team 123

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Review trending UK TikTok hashtags Trending hashtags highlight topics that resonate with UK audiences, giving you insight into which influencers are leading conversations that matter locally. Reach out to key influencers.

Influencer 101

Influencer Brands Fashion Review 101

Oktopost

JUNE 2, 2022

For starters, Shoshana suggests that since most product marketing teams lead market research, it makes sense for product marketers to own the company Twitter handles. This research can oftentimes support and inform product development and even influence a product roadmap.

Products 125

Products Twitter Marketing Real Estate 125

Social Media Strategies Summit

NOVEMBER 30, 2022

Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. hours on social media. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Oktopost

JANUARY 31, 2024

Now that 75% of B2B buyers are actively researching solutions on social media, 50% of which are on LinkedIn , these two techniques have become an effective solution to build brand awareness and generate more customers from social media. In turn, this will humanize your company and build your credibility. What is Employee Advocacy?

B2B 62

B2B Metrics Comparison Education 62

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. This puts into perspective how actively people are using it as a conversation platform. And rightly so.

Twitter 141

Twitter Survey Trends Hashtag 141

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Pixlee

FEBRUARY 14, 2018

In addition to that report, the IAB released a lengthier research report called “The Rise of the 21st Century Brand Economy.” The gist of this report is that today’s consumers are seeking companies that are centered on direct consumer relationships and agile supply chains. According to the study, two-thirds of all U.S. Thank You, IAB.

Research 40

Research Brands Press Release Authentication 40

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! But what if I told you there was a way to both validate and refute innovative ideas without diluting what makes them unique and authentic? Get more out of research . Lizz Kannenberg Senior Creative Director, Sprout Social.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

NOVEMBER 30, 2021

Conversational commerce. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. In mid-July 2021, Snap purchased Vertebrae , a company that produces 3D images of products for brands. Conversational commerce. Augmented Reality (AR) commerce.

Trends 144

Trends Conversation Instagram Influencer 144

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. Using this platform, you can more subtly highlight the story of your company and brand mission from different perspectives and angles of discussion. Do Your Research. Community can go beyond growing subscribers, as well.

Brands 98

Brands UGC Authentication Influencer 98

Pixlee

FEBRUARY 15, 2018

In addition to that report, the IAB released a lengthier research report called “The Rise of the 21st Century Brand Economy.” The gist of this report is that today’s consumers are seeking companies that are centered on direct consumer relationships and agile supply chains. According to the study, two-thirds of all U.S.

Research 40

Research Brands Press Release Authentication 40

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

B2B 62

B2B Marketing ROI Hubspot 62

Buffer Social

DECEMBER 19, 2023

I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts.

Trends 95

Trends Authentication Video Film 95

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online?

Data 62

Data B2B How To Metrics 62

Sprout Social

AUGUST 25, 2020

Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The coveted blue verification badge that appears on Twitter profiles lets people know that the account is of public interest and, most importantly, authentic. Twitter is the only entity that can provide verification badges.

Twitter 139

Twitter Badge Authentication Applications 139

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia’s transparency on social crystalizes where they stand on issues that their company and consumers care about.

Brands 110

Brands Marketing Apparel Issues 110

Buffer Social

JULY 31, 2023

Conversely, a report showed that AI was a major reason for over 4,000 layoffs in May 2023. Still, this clear explanation will help build trust with his audience that they receive content from his authentic perspective. Between the AI-generated suggestions and his independent research, he was able to craft a more compelling narrative.

Team 72

Team Examples Content Policies 72

Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. Like any structure, your brand “home” needs a strong foundation to build upon—one clear, easily understood phrase that anyone in your company can use to make sure the decisions they make or the work they execute is “on brand.” The honest answer was “not really.”.

Brands 126

Brands Team Industry Research 126

Hootsuite

JULY 21, 2021

For example, your company might find an Instagram influencer who is already popular with an audience that’s related to yours, like a business that sells makeup would find another influencer selling beauty products. Do your research. Make sure their followers are authentic.

Influencer 135

Influencer Instagram How To Fashion 135