Sprout Social

NOVEMBER 1, 2023

For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational. BTS content can support all three consumer desires while building brand authenticity. Illustrate how your team members navigate working at your company.

Campaign 91

Campaign Content Upcoming Authentication 91

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. This shared context allows you to tailor the conversation and respond with relevant information immediately.

Platform 91

Platform Engagement Loyalty API 91

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. It means more efficient use of resources and a higher probability of conversions.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services.

B2B 62

B2B Marketing ROI Hubspot 62

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. As part of this, the two brands collaborated to develop unique content that educated users on how to blend pet and housing needs (example: this listicle covering the Top 15 Emerging Dog-Friendly Cities ).

Brands 151

Brands Marketing Real Estate Collaboration 151

Oktopost

JANUARY 31, 2024

It involves revenue professionals using their personal social media profiles to educate audiences, share industry insights, and engage in conversations to present themselves as thought leaders in their space. In turn, this will humanize your company and build your credibility. What is Employee Advocacy?

B2B 62

B2B Metrics Comparison Education 62

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Kimberley Bryant is the CEO of Black Girls CODE , a not-for-profit organization focused on providing technology education for African-American girls. For one thing, it seems employees like it.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies. This brings us to our top tip: do employee advocacy, but do it right.

Examples 136

Examples B2B ROI Analytics 136

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Review trending UK TikTok hashtags Trending hashtags highlight topics that resonate with UK audiences, giving you insight into which influencers are leading conversations that matter locally. Reach out to key influencers.

Influencer 101

Influencer Brands Fashion Review 101

Oktopost

MAY 16, 2022

Conversion rate from paid ads came in at 3.14%, while employee advocacy resulted in a 51.71% conversion. From paid ads, lead generation forms resulted in between 1-2% conversion. Bringing Authenticity Back to Social Media. The biggest part of finding success with employee advocacy is remaining authentic above all things.

B2B 91

B2B Engineering Social Media Privacy 91

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Educational video. Showcase your company’s culture, values and, of course, team members. By inviting your team to step in front of the camera, you will win over your audience with authenticity. Educational video.

YouTube 131

YouTube Video Authentication Education 131

Buffer Social

DECEMBER 19, 2023

I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. Within about a month, I had a video go viral.

Trends 95

Trends Authentication Video Film 95

Later

JUNE 21, 2021

With millions of company pages and individual members on the platform, the space is no longer just for recruitment purposes. With 57 million companies on the platform, LinkedIn has become one of the top social media channels to actually grow your business. . Authenticity is at the core of Wealthsimple’s brand.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Oktopost

JUNE 17, 2021

Her experience includes marketing leadership roles at start-ups and high growth companies such as Instart (later acquired by Akamai), Sauce Labs and Centrify (later acquired by Thycotic) and CA Technologies. She also shares thoughts on how a certain type of education helped her become a passionate and sought-after B2B marketing all-star!

B2B 118

B2B Marketing Apple Authentication 118

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Woodson, an American historian, grew frustrated with the underrepresentation of Black people in conversations that shaped American history.

Brands 129

Brands Authentication Communities Campaign 129

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. To do that successfully, we need to focus on both internal and external steps to ensure the efforts are authentic, sustainable and helpful. Here are five of the ways we’ve approached this at Sprout.

Strategy 145

Strategy Social Media Organization Education 145

Waxing UnLyrical

MAY 3, 2018

Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did. It was a new industry for me – and my first for-profit company.

Creative Commons 170

Creative Commons Proposal Travel Authentication 170

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart. and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

Buffer Social

MARCH 15, 2023

I asked myself: How can I get the word out there organically, authentically, and without having to spend a lot of money? I can better educate my customers Many consumers have had the experience of walking into a Sephora and feeling overwhelmed by the countless options available and then feeling too intimidated to ask for help.

Sample 71

Sample Samples Marketing Education 71

Buffer Social

AUGUST 17, 2023

Standing out with a blend of authenticity and strategy Dulma's creator journey began with identifying a specific niche , not because it was lucrative, but because it was authentic to her. Instead of waiting for the brand to make the first move, she takes the reins in any conversation.

Strategy 77

Strategy Authentication Collaboration Newsletter 77

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. Happy and engaged consumers are more likely to spend time interacting with your brand and explore your offerings with an open mind.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. Like any structure, your brand “home” needs a strong foundation to build upon—one clear, easily understood phrase that anyone in your company can use to make sure the decisions they make or the work they execute is “on brand.” The honest answer was “not really.”.

Brands 126

Brands Team Industry Research 126

Oktopost

DECEMBER 13, 2020

There are factors that need to be taken into account, such as pronouns, conversational language, tone, and voice alignment. All the while remaining authentic, empathetic, and human with our content. . They are on the front lines and best equipped to know what the company’s target audience is after.

Construction 118

Construction Marketing Authentication B2B 118

Pixlee

DECEMBER 16, 2020

A social media contest can create a buzz around your brand, boost your engagement, and provide you with authentic content from your community to market with. Ideally, this could be an educational material such as a mini-course or campaign that also positions your products as potential solutions. Encourage Conversations.

Campaign 95

Campaign Instagram UGC How To 95

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC. It works as social proof and fosters trust and credibility.

Social Media 52

Social Media UGC Content Loyalty 52

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. Provoke Conversation Instead of Sales.

Brands 98

Brands UGC Authentication Influencer 98

Buffer Social

AUGUST 22, 2018

And sure, that approach can work, but if you want to build a truly remarkable, successful company, that your customers love — and employees want to work for — you need something more. The whole mission of the company is based around that idea,” Ryan explained. You need a mission. ” Brian Peters. .

Marketing 90

Marketing Education Authentication B2B 90

The Realtime Report

JULY 19, 2022

After a year in closed Beta, the company is headed to Comic-Con today to give attendees a first look at the platform and start to grow its community of creators and listeners. It’s a new way to listen, with unique content that often feels more like a one-on-one conversation. Visit jam.ai for more information.

Platform 91

Platform SMS Trends Curation 91

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Social Media Strategies Summit

JANUARY 28, 2021

The tone they use reflects their ideal reader: professional, educated, career-oriented, etc. However, asking a question takes that to the next level by encouraging comments and conversation. Adding long-form captions creates an opportunity to dive into a subject and educate your audience while boosting engagement.

Instagram 130

Instagram Engagement Brands How To 130

Sprout Social

JANUARY 19, 2023

Addressing these dangers will require confronting unprecedented technical issues, regulations, education and investment. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data. If you can’t afford it, you can’t participate.

Brands 118

Brands Avatar How To Privacy 118

Oktopost

JANUARY 25, 2024

Creating an employee advocacy program is a strategic move for brands seeking to extend their reach and foster authentic relationships with their audience by tapping into the beauty of human connection. Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen.

B2B 69

B2B Social Media Strategy Reputation 69

Rebekah Radice

JULY 15, 2019

Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. They’re meant to educate and inspire your audience. Take Katie Lance with Katie Lance Consulting’s use of video and how she educates her audience on a major pain point: Facebook engagement.

Types 119

Types Video Content Case Study 119

Sprout Social

FEBRUARY 29, 2024

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically.

Issues 136

Issues Survey Campaign Authentication 136

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies. This brings us to our top tip: do employee advocacy, but do it right.

Examples 62

Examples B2B ROI Analytics 62

Sprout Social

JANUARY 6, 2021

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. When Ryan Reynolds became the majority owner in 2019, he brought his marketing acumen, wit, a new vision and major brand awareness to the company.

Video 132

Video Social Media Wireless Marketing 132