Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. zara Choose your lipstick!

Strategy 120

Strategy Brands Content UGC 120

Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. Please briefly describe the structure of your team.

Education 204

Education Case Study Overview Upcoming 204

Convince & Convert

DECEMBER 5, 2013

Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. 2 Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Case Study 139

Case Study Study Sysomos Crowdsourcing 139

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Authentication 139

Authentication Nielsen How To Case Study 139

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brands 111

Brands How To Authentication Collaboration 111

Diva Marketing Blog

NOVEMBER 6, 2014

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media).

Health Care 108

Health Care Case Study Study Campaign 108

Sherrilynne Starkie

NOVEMBER 5, 2018

It covers fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with case studies and real-world stories, plus key insights from leading youth brands and Gen Z themselves. . Ignore at your own peril.”

Case Study 170

Case Study Microsoft Authentication Study 170

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. When is the last time you did a reality check on how the people in your community are doing?

Metrics 96

Metrics Social Media Marketing ROI 96

Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

Training 165

Training Social Media Brands Small Business 165

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Case Study 111

Case Study Marketing Directory Retail 111

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Why It Works: Sometimes, the best content is that which comes from the community. Often an under-utilized resource, brands only seek to gain by showcasing content from fans, as user generated content is often perceived to be more authentic and representative than branded.

Communities 60

Communities Tips Content Authentication 60

Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this remarkable customer experience on social media? It can make or break a brand.

Company 89

Company Social Media Instagram Social Media Management 89

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 165

Case Study Brands B2B Marketing 165

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Enter creator Christina Najarr, better known as Tinx on social media.

Products 89

Products Team Focus Group Collaboration 89

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. Thanks to social media, anyone can make waves. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Pam Moore

JUNE 9, 2019

Be authentically you. Find your authentic voice, personality, tone and share it worth the world. Though it seem may fun to wake up every morning and spontaneously post content to your many social profiles, your results will increase exponentially if you take the time to plan your content. Know and love your audience.

Brands 105

Brands Authentication Template Templates 105

Pixlee

MAY 2, 2019

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Community Building. million Instagram followers (which is just one facet of their engaged community).

Retail 68

Retail Authentication UGC Case Study 68

Diva Marketing Blog

NOVEMBER 6, 2014

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media).

Health Care 40

Health Care Case Study Study Campaign 40

Buffer Social

JUNE 6, 2022

@trinidad1967 ♬ original sound - user3761092853451 User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers (at no cost to you) and published on social media or other channels. It comes in many forms, including images, videos, reviews, and testimonials.

UGC 71

UGC Content Case Study Influencer 71

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. And creating a holistic social media strategy becomes a serious headache. It makes it hard for students to know where to turn for information.

Social Media 205

Social Media Strategy Case Study Education 205

Convince & Convert

OCTOBER 23, 2014

Align this with insights from your social media communities on their top wishes and questions to aid in your decision making. Compiled together, they form a visual story that generates fan excitement around the new songs while showcasing her passion for using social media to connect directly with her fans.

Campaign 167

Campaign Instagram Case Study Upcoming 167

Social Media Strategies Summit

JANUARY 3, 2019

With 400,000+ members around the world, the coworking brand has a global community of users built into their business model. WeWork uses their Instagram to engage that user base online, emphasize the strength of the community, and raise awareness for the creativity that stems from their members. 6 So Worth Loving. soworthloving / 60.3k

Instagram 139

Instagram Brands UGC Travel 139

Buffer Social

APRIL 9, 2019

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week.

Team 70

Team Social Media FAQ Sample 70

Convince & Convert

JANUARY 28, 2014

They’ve found a handful of bloggers who write about outdoor cooking and have fostered relationships with them that result in authentic coverage. As a result of their thorough and diligent efforts, Char-Broil has seen a steady increase in traffic and social following every year due to their blogger outreach program. tweet this ).

Blogger 154

Blogger Case Study Klout Influencer 154

SocialFish

MARCH 1, 2011

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. Background of the Corporate Social Strategist: Educated, with a Focus on Communications and Marketing (Jeremiah Owyang). Ecosystems.

Case Study 170

Case Study Press Release Eventful Analysis 170

Social Media Strategies Summit

SEPTEMBER 26, 2019

In her interview, Danielle shares about how Sway Group started, how they work with their network of influencers, and what she’ll be speaking about at our upcoming Social Media Strategies Summit in New York City. When I first started working on social media and influencer marketing for them, it was just bloggers.

Groups 100

Groups Groups Influencer Case Study 100

Social Media Strategies Summit

FEBRUARY 4, 2021

Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130

B2B LinkedIn Strategy Brands 130

Rebekah Radice

JULY 15, 2019

82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. Video Case Studies.

Types 119

Types Video Content Case Study 119

Pixlee

JUNE 21, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” Pat Timmons is a social media marketer with experience in tech, music business, advertising, and PR. Haley Fraser: I love that.

Class 95

Class Authentication Newsletter Communities 95

Pam Moore

JULY 20, 2020

What if we post something on social media that makes people mad? Do NOT Be Afraid to Communicate! Communication is good and will keep you connected with your audiences and customers. You can never go wrong by investing in community and the human beings within them. You need to give more than you take.

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

What if we post something on social media that makes people mad? Do NOT Be Afraid to Communicate! Communication is good and will keep you connected with your audiences and customers. You can never go wrong by investing in community and the human beings within them. You need to give more than you take.

Strategy 78

Strategy Marketing Authentication eBook 78

Firebelly

MAY 26, 2011

AF Expo , presented by AllFacebook , is an inside look at Facebook innovations and technology issues jointly impacting marketers and social developers. Facebook Pages: Using Content and Conversation to Build Community. Bonus content on how to develop intelligence based on community activity is all part of the discussion.

Case Study 154

Case Study Authentication Issues Communities 154

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As a result, buying habits and patterns may vary significantly depending on their country of origin and local community. Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic.

Mobile 225

Mobile comScore Insurance Sites 225

Pam Moore

OCTOBER 18, 2017

Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners. The importance of testimonials and case studies. Why you must know your unique position in the market. Welcome to the Inspiration Age .

Brands 167

Brands Content Template Templates 167