Direct Marketing Observations

JUNE 23, 2010

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. He is transparent, authentic, and he shares content and advice liberally when he can. He loves what social media can do and is a champion of it.

Case Study 156

Case Study Social Media Study Sentiment 156

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

Case Study 168

Case Study Communities Study Committee 168

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Oktopost

MAY 24, 2023

We are thrilled to share some exciting news with you: Oktopost has recently been awarded a series of prestigious badges across various social media categories, demonstrating our commitment to excellence and customer satisfaction. Join us on this exciting journey of social media excellence.

Badge 62

Badge Social Media Case Study ROI 62

Convince & Convert

DECEMBER 5, 2013

Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. 2 Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Case Study 136

Case Study Study Sysomos Crowdsourcing 136

Audiense

MAY 17, 2018

In the same way, the actual execution stage of the campaign should be informed in an intelligent and authentic way. Both B2B and B2C businesses can benefit from the type of insights extracted from social networks and bring them into action at the production and execution stage of their campaigns.

Case Study 79

Case Study Activities Study Campaign 79

Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. Please briefly describe the structure of your team.

Education 204

Education Case Study Overview Upcoming 204

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. But still. Miri Rodriguez.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Authentication 137

Authentication Nielsen How To Case Study 137

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. zara Choose your lipstick!

Strategy 123

Strategy Brands Content UGC 123

Diva Marketing Blog

NOVEMBER 6, 2014

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media).

Health Care 108

Health Care Case Study Study Campaign 108

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JULY 29, 2020

For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies. While you want the review to be authentic, creating a streamlined process makes it easier for your customers to share their thoughts.

Review 140

Review Case Study Reputation Study 140

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Case Study 114

Case Study Marketing Directory Retail 114

Sprout Social

NOVEMBER 1, 2023

And we’ll cover 10 examples of BTS social media content to help inspire your strategy. Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life.

Campaign 90

Campaign Content Upcoming Authentication 90

Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

Training 165

Training Social Media Brands Small Business 165

Sherrilynne Starkie

NOVEMBER 5, 2018

It covers fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with case studies and real-world stories, plus key insights from leading youth brands and Gen Z themselves. .

Case Study 170

Case Study Microsoft Authentication Study 170

Convince & Convert

MARCH 26, 2014

Something I’m seeing a shift toward—which I love—is a movement in marketing that focuses on ditching the campaign model and finding people who authentically like a brand no matter how far (or small) the social reach. » social media case studies' Part of finding these people and working with them.

Case Study 163

Case Study Brands Marketing Authentication 163

Oktopost

DECEMBER 19, 2023

Measuring performance is a critical aspect of social media marketing–and thankfully, X (Twitter) Threads in Oktopost makes it easy to continuously measure your Threads to see their business impact. How do you measure X (Twitter) Threads performance?

Engagement 70

Engagement Case Study Overview B2B 70

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. Did these social inspiration metrics hit home for you? Hopefully you do too!?

Metrics 96

Metrics Social Media Marketing ROI 96

Sherrilynne Starkie

APRIL 27, 2014

Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. Many of the social media crises we hear about happen because business leaders take the ‘ignorance is bliss’ approach. The Spin Sucks Brand Ambassador Program: A Case Study. The world has changed.

Case Study 260

Case Study B2B Authentication Review 260

Sprout Social

SEPTEMBER 21, 2023

Social media No surprises here! A list of social media accounts Are you laser-focused on Instagram influencer marketing ? For example, if you’re laser-focused on authentic UGC then performance data might not be make-or-break. Ready to rate some influencer media kits for yourself?

Influencer 93

Influencer UGC Metrics Case Study 93

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Don’t overwhelm your happy people. “We

Case Study 164

Case Study Brands B2B Marketing 164

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores.

Blogger 152

Blogger Fashion Case Study Brands 152

Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this remarkable customer experience on social media? It can make or break a brand.

Company 89

Company Social Media Instagram Social Media Management 89

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why.

Social Media 163

Social Media Marketing Training Industry 163

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Diva Marketing Blog

NOVEMBER 6, 2014

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media).

Health Care 40

Health Care Case Study Study Campaign 40

Convince & Convert

MAY 27, 2014

Hollywood Branded used a more traditional marketing tactic—working with a celebrity—and morphed their strategy to fit snugly with the way the modern consumer likes to hear about a brand—organic social media chatter and created a bang surrounding PassionRoses. Oh, and I should mention they did it without a budget.

Case Study 145

Case Study Study Influencer Project 145

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. And creating a holistic social media strategy becomes a serious headache. It makes it hard for students to know where to turn for information.

Social Media 205

Social Media Strategy Case Study Education 205

BeingOptimist

AUGUST 14, 2023

Authenticity: Brands value influencers who resonate authentically with their audience, leading to more lucrative collaborations. Additionaly, Promoting your TikTok account on other social media platforms can also influence and help you to increase your reach and grow your following , leading to increased earning potential.

Influencer 40

Influencer Collaboration Authentication Affiliate marketing 40

Convince & Convert

FEBRUARY 26, 2015

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. They make great talking points or case studies when talking to your boss, client, or team about blogger outreach that works. Look no further than this Huggies case study.

Blogger 60

Blogger Case Study Strategy Study 60

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Enter creator Christina Najarr, better known as Tinx on social media.

Products 91

Products Team Focus Group Collaboration 91

BeingOptimist

JULY 15, 2021

If you are a digital marketing organization, you can use the platform for business with social media tips and marketing hacks. Use Case Studies and Testimonials. Case studies and testimonials on Tik Tok are one fantastic type of social proof. Get in Touch with Tik Tok Influencers.

Strategy 98

Strategy Marketing Case Study Hashtag 98