Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. If you’re growing your business and footprint online, this is the best time to understand social media SEO.

SEO 158

SEO Social Media Strategy Hashtag 158

Social Media Strategies Summit

JULY 14, 2022

Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are. Leveraging your community of students or employees can be very powerful! Our session will be a very practical one!

Education 204

Education Case Study Overview Upcoming 204

Sherrilynne Starkie

NOVEMBER 5, 2018

It is woven with case studies and real-world stories, plus key insights from leading youth brands and Gen Z themselves. . Many books talk about Gen Z, but this is a definitive playbook for modern marketers and business people to authentically engage an emerging generation.” Ignore at your own peril.”

Case Study 170

Case Study Microsoft Authentication Study 170

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Case Study 109

Case Study Marketing Directory Retail 109

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 107

Brands How To Authentication Collaboration 107

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Why It Works: Sometimes, the best content is that which comes from the community. Often an under-utilized resource, brands only seek to gain by showcasing content from fans, as user generated content is often perceived to be more authentic and representative than branded.

Communities 60

Communities Tips Content Authentication 60

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 165

Case Study Brands B2B Marketing 165

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Would you explain the concept for the Diva community? This campaign is authentic and real and that’s what gives it staying power. .

Health Care 40

Health Care Case Study Study Campaign 40

Pixlee

MAY 2, 2019

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Community Building. million Instagram followers (which is just one facet of their engaged community).

Retail 68

Retail Authentication UGC Case Study 68

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. Authenticity?

Brands 161

Brands Case Study Survey Organization 161

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested. Forge a new kind of focus group Creators’ communities are living focus groups.

Products 86

Products Team Focus Group Collaboration 86

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? In fact, in some cases, a more improvised feel can actually add it the appeal of a post. It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience.

Social Media 121

Social Media Tips HootSuite Marketing 121

Waxing UnLyrical

MARCH 9, 2015

Why: “Of course, no marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she explores ways to avoid “pinkwashing” when developing an IWD-worthy campaign.

Case Study 100

Case Study Consultant Campaign Flickr 100

Buffer Social

JUNE 6, 2022

The value of user-generated content The real value of user-generated content lies in its authenticity, and the statistics agree. To build a trusting relationship with your audience and community of consumers, incorporate the authenticity of user-generated content into your marketing strategy.

UGC 71

UGC Content Case Study Influencer 71

Convince & Convert

OCTOBER 23, 2014

Align this with insights from your social media communities on their top wishes and questions to aid in your decision making. From the handwritten lyrics to imagery that feels in line with Swift’s lifestyle, her album promotion effort feels deeply personal and authentic and not at all like marketing. Social Media Case Studies'

Campaign 167

Campaign Instagram Case Study Upcoming 167

Pam Moore

JUNE 9, 2019

Be authentically you. Find your authentic voice, personality, tone and share it worth the world. Get laser focused on a niche you have experience and case studies. Going deep can help you connect authentically with your target audience and build a more human brand. There is only one you, so be that person, period.

Brands 105

Brands Authentication Template Templates 105

Rebekah Radice

JULY 15, 2019

Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. Video Case Studies. That’s where case studies come in.

Types 119

Types Video Content Case Study 119

Social Media Strategies Summit

FEBRUARY 27, 2020

At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. 2 Growth of private communities and tight-knit tribes. Source: Facebook Groups. What platforms will you use to tackle them?

Trends 182

Trends Social Media Instagram Platform 182

Pam Moore

OCTOBER 18, 2017

Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners. The importance of testimonials and case studies. Why you must know your unique position in the market. Welcome to the Inspiration Age .

Brands 167

Brands Content Template Templates 167

Pam Moore

SEPTEMBER 20, 2020

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. Relationships are the foundation of business today. Your network is your net worth.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Firebelly

MAY 26, 2011

Packed with case studies and real-world perspectives, AF Expo offers attendees insights into Facebook marketing and development, as well as a sneak peek at the latest Facebook data, demographics and design issues. Facebook Pages: Using Content and Conversation to Build Community. June 29, 4:30-5:30pm.

Case Study 154

Case Study Authentication Issues Communities 154

Pam Moore

APRIL 29, 2019

When is the last time you did a reality check on how the people in your community are doing? I've had several in tears they are so overwhelmed with thankfulness for the content I have been pumping into the mainstream digital and social media community for over 10 years. Do they have the information they need? Inspiration. Empowerment.

Metrics 96

Metrics Social Media Marketing ROI 96

Social Media Strategies Summit

JANUARY 3, 2019

With 400,000+ members around the world, the coworking brand has a global community of users built into their business model. WeWork uses their Instagram to engage that user base online, emphasize the strength of the community, and raise awareness for the creativity that stems from their members. 6 So Worth Loving. soworthloving / 60.3k

Instagram 139

Instagram Brands UGC Travel 139

SocialFish

MARCH 1, 2011

Background of the Corporate Social Strategist: Educated, with a Focus on Communications and Marketing (Jeremiah Owyang). Creating Community on a Facebook Page (Debra Askanase). Beyond Positioning: Establishing Authentic Optimal Distinctiveness (CV Harquail). How to Manage a Volunteer Led Blog that Rocks (Allyson Kapin).

Case Study 170

Case Study Press Release Eventful Analysis 170

Pam Moore

JULY 20, 2020

Communication is good and will keep you connected with your audiences and customers. You can never go wrong by investing in community and the human beings within them. Make sure your communication is authentic, helpful, human and kind. How to continue to build relationships via authentic conversations.

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

Communication is good and will keep you connected with your audiences and customers. You can never go wrong by investing in community and the human beings within them. Make sure your communication is authentic, helpful, human and kind. How to continue to build relationships via authentic conversations.

Strategy 78

Strategy Marketing Authentication eBook 78

Convince & Convert

JANUARY 28, 2014

They’ve found a handful of bloggers who write about outdoor cooking and have fostered relationships with them that result in authentic coverage. Kristen Matthews is the marketing and community manager at GroupHigh , a blogger identification and analysis platform. tweet this ). About the Kristen Matthews: Follow @KristenWords.

Blogger 153

Blogger Case Study Klout Influencer 153

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

Case Study 100

Case Study Banking Campaign Reputation 100

Social Media Strategies Summit

SEPTEMBER 26, 2019

We actually ended up acquiring a community that had about 25,000 members in it. That community was built originally as The SITS Girls, a place for women to access community, education, support, and sharing of best practices. Danielle : The community is a huge point of difference. Danielle : No, it’s open to anyone.

Groups 100

Groups Groups Influencer Case Study 100

Pam Moore

AUGUST 17, 2020

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. How to engage in human ways by sharing relevant content and ensuring an authentic presentation of yourself and your brand. Supporting Resources

LinkedIn 78

LinkedIn Tips Brands Training 78

Sprout Social

FEBRUARY 1, 2024

The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. They’re the most authentic influencers you can find—they already know the ins and outs of your products and services and have a genuine relationship with your brand.

Social Media 101

Social Media Sentiment Loyalty Microsoft 101

Hootsuite

DECEMBER 12, 2023

And, people judge content posted by an employee as three times more authentic than if it would’ve been posted on the company’s social media profile. But the way to build true community is by replying to comments and DMs that others leave on your posts. Share your authentic business beliefs. Lesson for you? Alexis Ohanian Sr.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As a result, buying habits and patterns may vary significantly depending on their country of origin and local community. And the most successful case studies are precisely those that embrace this approach.”.

Mobile 225

Mobile comScore Insurance Sites 225

Socialmedia.biz

SEPTEMBER 12, 2016

With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. There’s an authenticity to user-generated content (UGC) of this type that professional production photos can’t match. Instagram users like shared photos 4.2

Instagram 60

Instagram Tips UGC Case Study 60

Pixlee

JUNE 21, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” And I love that you’ve talked about community because it’s such a good segue into the next question I had.

Class 95

Class Authentication Newsletter Communities 95