A Realistic Look at Digital Marketing ROI
Ignite Social Media
MAY 6, 2020
You can read more about that in this article. At first, it worked well, but over time people realized the scam and CPC went up as general distrust of unknown brands increased. In that image, you can see that true marketing ROI isn’t just driving more in sales than you spent, but it’s driving more in incremental value than you spent.
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