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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile 225
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A marketer’s guide to natural language processing (NLP)

Sprout Social

These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications. What are the types of NLP categories?

Process 103
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The role of AI in creating a more human customer experience

Sprout Social

You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience. The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources.

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Are We Making Our Fans Work Too Hard?

Convince & Convert

and Hardees) launching their own mobile loyalty cards via iPhone and Android app. There are 550 million Facebook members, four million FourSquare users, and in the digital loyalty game you already have players like Loopt and Shopkicks offering well-executed solutions. Why would you erect that many barriers to participation?

Loyalty 124
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Build customer loyalty. Applicable conditions.

SMS 101
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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

The post not only shares information but also provides a practical application, making it more useful for the audience. By addressing potential challenges (like visa applications and health checks) and explaining how their services can help, Remote positions itself as a solution provider.

Examples 101
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26 Social Media Marketing Books to Advance Your Skills

agora pulse

But what about when you need to master a new-to-you social platform or develop your skills? Social Media Explained” covers all the basics, including how to create a strategy and which platforms to use for your business. You’ll also find out how to tell your story in a way that drives customer engagement and loyalty.

Skills 195