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Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. Who Is the Target Customer?

Study 285
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VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

Tools 228
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Facebook Introduces Location Service: Places

Mindjumpers

Foursquare has been exploding in number of users the last year or so, but still doesn’t reach anywhere near the amount of users that are using Facebook. Facebook will make the service available in more countries and on more mobile platforms in the future. If you already know Foursquare, you pretty much know the drill already.

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Facebook Introduces Location Service: Places

Mindjumpers

Foursquare has been exploding in number of users the last year or so, but still doesn’t reach anywhere near the amount of users that are using Facebook. Facebook will make the service available in more countries and on more mobile platforms in the future. If you already know Foursquare, you pretty much know the drill already.

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Five Social Media Predictions for 2010

Socialized

Augmented Reality Applications Will Start to Go Mainstream. Most AR applications in 2009 were quaint curiosities designed to demonstrate the AR concept. A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes.

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Facebook Launches Questions

Mindjumpers

Latest with Places to match location-based services like Foursquare and Gowalla. Similar Posts: Facebook Reveals New Changes On Platform. Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. The New Facebook Page is launched.

Questions 267
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Are We Making Our Fans Work Too Hard?

Convince & Convert

. “As far as we know, we’re the first quick-service restaurant to combine the location-based tech with tangible rewards,&# said Brad Haley, Executive Vice President of Marketing (in the AdAge coverage). Some of these multi-brand platforms are convenient, but it’s irreligious, you’re just one of many choices.&#.

Loyalty 123