Remove Applications Remove Buy Remove Social Networking Remove Web 2.0
article thumbnail

Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). New Balance Created a Social Branded Application to get in front of key customer and influencers.

article thumbnail

When Familiarity Breeds Familiarity

Direct Marketing Observations

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane. What does this mean?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare!

Industry 231
article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Are they fickle with the brand of toothpaste they buy? Do they use social platforms and if so, how often and why?

Research 265
article thumbnail

I Will Not Write About Old Spice

Adam Cohen

Is anyone buying more?&# I can’t imagine anyone wants to hear about integration of paid and earned media again, or how ending the video effort quickly adds to the mystique and likelihood of a successful follow-up. I’m also not going to call out the people who are asking, “But is it making Old Spice fall off the shelves?

Badge 201
article thumbnail

My Dear Consultant - Think About It !

The Marketing Blog

My consultant is so convinced that: I should be present on social-network. Is there are any social-network that serves my focused interests? On the other points: * I should be present on social-network. - The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

article thumbnail

The Power of Educational Technology: Preparing Students to Succeed in the 21st Century

Buzz Marketing for Technology

Online social networks, such as Ning , Twitter , and even Facebook , provide teachers with a way to meet colleagues from around the world and around the country. Buy My Book (download for free): Subscribe in a reader. I created these screencasts to help explain some useful Web 2.0 Applications. at 8:56 PM.

Education 122