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Will Clubhouse be the Next Apple?

Webbiquity SMM

But as the example of Apple shows, there are also reason to question those reasons. It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms. And Apples were more expensive.

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. For the past decade, Twitter has (most often) been ranked as #2. And if it is, can Twitter hold onto that spot? Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.”

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Why Product Marketing Should Own Twitter

Oktopost

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. Episode Summary.

Products 125
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Winning Workflows to Enhance Your Content Marketing 

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary There’s so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. Or subscribe on Spotify , Apple Podcasts , or YouTube

Content 118
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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. Episode Summary.

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Is Twitter Safe for Brands for 2023?

Ignite Social Media

Late last year, we recommended that most brands pause proactive efforts on Twitter through the end of the year. Recent Happenings on Twitter . On December 19, Musk sent a poll to users asking if he should be the CEO of Twitter, with a promise to honor the poll results. Twitter Blue is Back. Vote to Oust Musk.

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. The stock market hates surprises. And recently Apple has been striking out. It is highly secretive.