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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though.

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Apple iPad deliveries in Australia TNT

Laurel Papworth

I wonder if TNT know their staff member is doing an awesome job of building TNT brand love in the geeky and no so geeky communities online? I’d be handing the drivers TheFlip video cameras (or Bloggies or whatever) , dress them up with Apple t-shirts or hats or do something else. From Forums.MacTalk.com.au is it here yet?

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COI: Cost of Inaction United Breaks Guitars

Laurel Papworth

What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000. This is a follow on from my posts on Cost of Inaction , also Steak and Shake and Apple vs Engadget. Apple lost 4.6

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. We’re starting to use search — and social media — as our recommendation engines.

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Why Online Banking on Mobiles Will Soar

Idaconcpts

million people say they like Apple iTunes on Facebook. What Bloomberg Businessweek and other critics fail to understand is that social media activity is not a proper way to measure whether members of Generation X and Y are accessing their bank accounts mostly online. Share this on Technorati. Meanwhile 4.2 Conclusion.

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Facebook: Reclaim Privacy Security and Safety

Laurel Papworth

And telling people that they can “just ignore friend requests&# doesn’t work for a large proportion of the population that aren’t interested in social media, but worry about how they connect with friends. Social networks will take a lot of abuse from community hosts. I kid you not. Related posts.

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The Power of Product Packaging

The Marketing Blog

Is Apple also emphasizing on the packaging quality during the product life-cycle? Reply Apple » The Power of Product Packaging January 28, 2008 at 12:24 pm [.] Technorati Tags: apple,ipod,product,product packaging,package,packaging,iPod,iPod shuffle. [.] of what packaging innovation can do for a product.

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