Twist Image

FEBRUARY 15, 2013

Marketers are constantly being put on notice for tactics and campaigns that cross the line. " Amazon beat out Apple , The Walt Disney Company , Google and many more to grab this coveted spot. of smartphone owners say they most often research products on their phones when away from home, the survey finds. on holidays.

Privacy 107

Privacy Retail Wireless Smart Phone 107

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Telecoms: 30%.

Team 124

Team Questions Retail Marketing 124

Sprout Social

NOVEMBER 21, 2019

This survey message from Squarespace is a great example of how to pick your customers’ brains to figure out how you can improve your quality of service. Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges. Are your competitors running influencer campaigns? Price points.

Research 98

Research How To Marketing Price 98

Later

SEPTEMBER 12, 2019

Want some more inspo on how to use UGC in your marketing campaigns? Check out our blog post on the top 5 Creative UGC Marketing Campaigns to Grow Your Business ! . One UCG-focused campaign that never fails to capture the world’s attention is the annual Apple “Shot on iPhone” campaign. . View this post on Instagram.

UGC 60

UGC Content Instagram Hashtag 60

Social Media Strategies Summit

JANUARY 2, 2020

With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Here’s our round-up of the top 8 holiday campaigns for 2019. #1

Campaign 134

Campaign Retail Loyalty Marketing 134

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Telecoms: 30%.

Team 100

Team Questions Retail Marketing 100

Kikolani

MARCH 17, 2016

In a ReelSEO video marketing survey , 82% of respondents indicated that video positively impacted their businesses. A free tool that will tie in with your social media campaigns, Vine allows you to create six-second looping videos. Built into the app are music and sound effects, and 10 Apple-designed video filters.

Video 100

Video Content Marketing Applications 100

Buffer Social

JANUARY 21, 2019

Great campaigns happen at the intersection of marketing and psychology. One really good example of a company leveraging this was Apple. They really built an “ us vs. them ” mentality among their customers with their marketing campaigns and essentially created their own in-group.

Influencer 108

Influencer Groups Groups Social Media 108

Jon Loomer

AUGUST 12, 2016

The headline “Apples Are Actually Bad For You?!” misleads the reader (apples are only bad for you if you eat too many every day). Previously-created conversion tracking pixels will still be available for use in campaigns and reporting. They will still be available for use in campaigns and reporting. Speaker (politics).

Advertising 60

Advertising Facebook News Feed 60

Social Media Strategies Summit

DECEMBER 14, 2018

This is creating a battle among brands to get campaigns opened and to win the attention of subscribers. As we head into 2019, marketers need to audit their email marketing to make sure their campaigns are optimized to continue achieving great results in the new year. From there, break down those objectives into individual campaigns.

Campaign 109

Campaign Metrics Guidelines Template 109

Diva Marketing Blog

JUNE 10, 2012

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. And Apple is probably the best all around integrated multichannel marketing organization out there.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Sprout Social

APRIL 26, 2023

On the flip side, so many brands are killing it with paid and organic campaigns alike. You can even use the insights to inform your campaigns and make improvements for increased engagement. Then compare these metrics against the cost of running your campaign to make sense of your ROI.

ROI 98

ROI Social Media How To Metrics 98

Webbiquity SMM

JANUARY 2, 2013

30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. Pinterest’s user base is 79% female, and Apple-centric. In a recent survey, 15% of marketers rated mobile marketing as “very effective” for lead gen while an identical share said mobile is not effective. (

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MAY 10, 2021

Unless you’re Apple, you’re on social media. But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. According to a recent Harvard Business Review survey , simply responding to people on social media can have a positive effect. Gauge customer sentiment.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

JANUARY 5, 2021

While both depend on monitoring data, trendspotting is ideally an ongoing process while marketing research may be done on an as-needed basis to inform a specific project, campaign or change in direction. For example, marketing priorities for SaaS companies versus those in the gaming industry are apples and oranges.

Strategy 133

Strategy Content How To Trends 133

Hootsuite

AUGUST 30, 2022

So, don’t jump on “rainbow washing” your next campaign solely for Pride month in the hopes of going viral for your efforts. While these statistics weren’t isolated to only Gen Z, it’s fair to assume they are spending at least 24 hours per month on TikTok—the most conservative data estimate from the survey. That’s two days. Get Started.

Statistics 102

Statistics Marketing HootSuite Study 102

Keyhole.co

FEBRUARY 17, 2023

For example, Apple introduced a bitten apple as its logo in 1977. Maintain a similar tone in your advertising campaigns, posts, and content. Nike recently promoted its sneakers with a campaign featuring professional skater Sky Brown emphasizing women empowerment with the tagline “Who Said Woman Was Not Meant To Fly.”

Strategy 52

Strategy Brands Discount Hashtag 52

Buffer Social

SEPTEMBER 3, 2019

Whether you’re looking at running some omnichannel campaigns or if you’re wanting to measure the impact of some quick experiments, we hope these tips will have you covered. UTMs are the extra parameters you can attach to links so that you can track your traffic from specific sources, mediums, and campaigns. URLs to track attribution.

Social Media 71

Social Media How To ROI Survey 71

Sprout Social

JUNE 26, 2023

You can collect customer feedback through the following: Run user feedback surveys to gather contextual insights from existing customers. Use automation software to automate and optimize your omnichannel marketing campaign across different platforms. Remain consistent and true to the Apple identity: clean, smooth, and techy.

Loyalty 122

Loyalty Retail Data Strategy 122

Sprout Social

AUGUST 3, 2022

In a Sprout survey , 89% of people said a business can regain their trust if it admits to a mistake and is transparent about the steps it will take to resolve the issue. In 2013, Skittles replaced their legacy lime-flavored candy with green apple and customers have been begging the brand to bring it back ever since. 6. Chick-fil-A.

Brands 99

Brands Issues Social Media Conference 99

Hootsuite

MARCH 2, 2020

Last year’s Prophet Brand Relevance Index put Pinterest in 10th position, behind companies like Apple, Spotify, Android, and Disney. It also ranks as #1 in the survey’s “Makes me feel inspired” and “Engages with me in new and creative ways” categories. Pinterest rates as the 10th most relevant brand in the U.S.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Bill Hartzer

FEBRUARY 8, 2010

This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. The top two brands in the survey, Microsoft and Google, together generated about $1.3 APPLE $293,237,918. YAHOO $291,766,667. Tweet This!

News 110

News Report Social Media Reputation 110

Sprout Social

JANUARY 30, 2020

Because comparing SaaS marketing to ecommerce (or pretty much any other market) is apples and oranges. PPC campaigns can be run immediately and don’t require the waiting game involved with SEO. To kick things off, let’s talk about what sets SaaS marketing apart from other industries. SaaS marketing is all about long-term customers.

Strategy 100

Strategy Marketing Case Study How To 100

Convince & Convert

APRIL 19, 2012

A group called TBG Digital , which is a big time seller of Facebook ad campaigns, they manage big Facebook ad budgets for big clients. You could have whole swaths of your campaign that were $0.10 Jay : That’s why it’s so important when you’re putting together metrics for your campaigns. Before that Yahoo!,

CPM 118

CPM Advertising CPC Compete 118

Buffer Social

JULY 18, 2022

These insights have been instrumental in creating bold social media PR campaigns for our clients. Check this out: Source Major brands like Apple have done this before when they faced criticism. For example, in 2015, Taylor Swift criticized Apple for not paying artists whose music was streamed during a user’s free trial.

Social Media 87

Social Media Survey Apple Issues 87

ProBlogger

DECEMBER 14, 2012

Good email marketing software can help develop a professional and effective marketing campaign, to help you win over new readers for your blog. Take a chance to survey readers once or twice a year to get to know some general knowledge about who they are, what work they do, and why they read your blog. Use email marketing software.

Marketing 41

Marketing Discount Software Template 41

Hootsuite

FEBRUARY 10, 2020

Dive deeper: If you’re interested in leveraging Twitter for your marketing campaign, be sure to check out our Twitter marketing guide for businesses. Apple Clips. The right social media platform coupled with the right tools makes for powerful campaigns. Apple Clips. Source: Apple iOS. billion monthly active users.

Social Media 145

Social Media HootSuite Marketing Apple 145

Buffer Social

APRIL 6, 2017

MailChimp for email campaigns. We use it for our RSS campaigns, weekly digests, email courses, and more! From our State of Social Media 2016 survey results , we concluded that video is on the rise. 83 percent of marketers surveyed would love to create more video content if they had more time and resources. Apple Notes.

Tools 111

Tools Marketing Survey Team 111

Hootsuite

MARCH 2, 2020

Byte, a new TikTok rival from a Vine cofounder, danced to the top of Apple’s app store on Jan 24. Add Music : TikTok’s extensive music library and integration with Apple Music is where the app edges out all other social platforms. 52% of TikTok users can be categorized as status seekers, finds a survey by Global Web Index.

Brands 145

Brands Meme Hashtag Remix 145

Little Web Giants

FEBRUARY 17, 2015

It includes research, surveys, mailing lists, meeting records such as agendas, minutes and attendance lists, audio and video recordings, emails and social media conversations. It’s also a concern if you plan direct action campaigns such as banner drops or protests. Google , Apple and Dropbox have released statements on this issue.

Metadata 28

Metadata SMS Privacy Data 28

Little Web Giants

FEBRUARY 18, 2015

It includes research, surveys, mailing lists, meeting records such as agendas, minutes and attendance lists, audio and video recordings, emails and social media conversations. It’s also a concern if you plan direct action campaigns such as banner drops or protests. Google , Apple and Dropbox have released statements on this issue.

Metadata 28

Metadata SMS Privacy Data 28

Little Web Giants

FEBRUARY 18, 2015

It includes research, surveys, mailing lists, meeting records such as agendas, minutes and attendance lists, audio and video recordings, emails and social media conversations. It’s also a concern if you plan direct action campaigns such as banner drops or protests. Google , Apple and Dropbox have released statements on this issue.

Metadata 28

Metadata Privacy Data WordPress 28

Convince & Convert

DECEMBER 30, 2015

Make e-books to provide long-form content that tells a bigger, comprehensive story, all while helping you share your messages in avenues like Amazon’s Kindle Store, Barnes & Noble’s Nook Store, Apple’s iBook store, and even as PDFs on your own blog or website. Audio Books.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

Make e-books to provide long-form content that tells a bigger, comprehensive story, all while helping you share your messages in avenues like Amazon’s Kindle Store, Barnes & Noble’s Nook Store, Apple’s iBook store, and even as PDFs on your own blog or website. Audio Books.

Types 60

Types Content Diagrams Posterous 60

Writtent Blog

JULY 5, 2016

He was also the chief evangelist of Apple. For example, when a company licenses a Forrester report (or an Aberdeen report <wink>) for a demand generation campaign, there are only two things that matter: the title and the fact that it comes from Forrester. He is also the author of The Art of the Start 2.0,

Trends 76

Trends Content Marketing Consultant 76

Hootsuite

DECEMBER 4, 2019

Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. You could even let your employees advocate for your products or services during your social media campaigns. Polls and surveys. View this post on Instagram.

Examples 145

Examples Social Media Brands Content 145