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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though. No acknowledgment.

Apple 154
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Why the News Business Isn't Profitable

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. Accordingly, there are limited opportunities for marketers to reach people via search.

News 121
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Wanna Present Like Steve Jobs?

The Marketing Blog

Jump to Comments Enjoy this fantastic BNET video as Communications coach Carmine Gallo talks about the various techniques that Apple CEO Steve Jobs uses to captivate and inspire his audience. Terrific video on presentation structure and performance. and was amused to see the name of one of my blogger friends Dhaval. Theme: Pressrow.

Web 2.0 100
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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Comcast did it early, and Frank Eliason today (who, by the way, is featured in the book I wrote) is really the role model for excellent customer service using online technologies. Social media customer service is a form of marketingmarketing the company as a friendly, customer-obsessed organization. Kudos to you!

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The Power of Product Packaging

The Marketing Blog

Home About In the Media Keep Reading Cab Drivers as Word-of-Mouth Marketers? Rajesh makes a lot of sense when he quotes this in one of his blog-posts – ‘Though packaging is at times considered as the 5th P of marketing mix it has not received the attention it ideally should have.’ January 28, 2008.11:02

Products 100
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AMA Handbook of Public Relations Published

Bill Hartzer

“This book helps anyone who wants influence to develop the mind-set, intuitive grasp, confidence, strategies, and tactics to bring together all available and emerging tools,” Dilenschneider says. Integrated Marketing Summit Comes to St. Hardcover). The Critical 2nd Phase of your Professional Life, 50 Plus!—Critical Tweet This!

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Applying the Johari Window to as/w Product

The Marketing Blog

Home About In the Media Marketing, Social Media & Branding Blogs in India My Dear Consultant – Think About It ! The Story Public: A common set of features that are visible to both my market and myself. Hidden: Set of features which only I know but my market i.e. my target audience/prospective customers do not know.

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