Oktopost

APRIL 1, 2021

Listen to the Podcast: For more episodes on MarTech, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Jon is a marketing entrepreneur and thought leader. Episode Summary. More about Jon Miller. Like What You Heard About MarTech?

B2B 101

B2B Marketing Apple Conference 101

Twist Image

SEPTEMBER 26, 2014

Don''t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses.

Apple 85

Apple Case Study iPhone Advertising 85

Oktopost

MARCH 6, 2024

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. In a groundbreaking episode, Nuri Cankaya speaks candidly about the world of AI and the importance of secure AI.

Privacy 95

Privacy Apple Industry Training 95

Oktopost

AUGUST 12, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

B2B 118

B2B Apple Microsoft Startup 118

Small Business Mavericks

APRIL 15, 2015

One of the best ways to develop a reputation for knowing what you are doing is writing a book about your subject. With the ease of digital publishing, it’s not difficult to put together some e-books and become a published author. It makes you authority and it also is an excellent marketing strategy for your business.

FAQ 70

FAQ Case Study Apple Reputation 70

WebInKnow

OCTOBER 26, 2021

I’ve noticed that more organizations are using scarcity as a marketing strategy.

Strategy 78

Strategy Marketing Apple iPhone 78

Sprout Social

OCTOBER 1, 2022

It’s finally fall–time for pumpkins, apples, hayrides and Halloween. It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. Seasonal marketing falls together.

Marketing 102

Marketing Sentiment Apple Trends 102

Small Business Mavericks

OCTOBER 8, 2011

Amazon recently announced its own version of the tablet PC – a competitor to Apple’s iPad. You can watch videos, listen to music, download your favorite apps, read e-books and store all of your entertainment on Amazon’s cloud. It’s clearly the best value for the money in the tablet PC market.

iPad 93

iPad Small Business Price Apple 93

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Justin currently leads social and influencer marketing for Demandbase. Catch all episodes here.

Engagement 109

Engagement B2B Apple How To 109

Webbiquity SMM

JULY 15, 2014

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. Digital Marketing will be about Heightened User Experiences.

Yahoo 195

Yahoo Marketing Analytics Apple 195

Buffer Social

DECEMBER 20, 2023

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. Apple suggests they’re on track for a release in early 2024. But not every trend was a welcome one.

Social Media 93

Social Media Film Meme Apple 93

Oktopost

DECEMBER 1, 2021

Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Jason Miller. His time at LinkedIn was epic. Episode Summary.

Microsoft 109

Microsoft B2B Apple Conference 109

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though. No acknowledgment.

Apple 154

Apple Twitter Forums Policies 154

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

Industry 134

Industry Marketing Insurance Yahoo 134

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Another excellent example from the mid-market is Twist Image and Mitch Joel. It’s not just marketing.

Content 100

Content Marketing Cost Engineering 100

Oktopost

JUNE 30, 2021

Listen to the podcast: For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders? Catch all episodes here. Meet Kenda Macdonald. Episode Summary.

B2B 62

B2B Apple Authentication YouTube 62

Techipedia: Tamar Weinberg

JULY 11, 2013

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. So how can today’s marketers respond to the drive towards mobile marketing?

Mobile 191

Mobile Strategy Marketing Insurance 191

Twist Image

NOVEMBER 21, 2014

Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. When they''re not doing that, these channels are typically leveraged by the marketing and communications departments, as a way to advertise some kind of promotion or product. It''s insanity.

Marketing 98

Marketing Apple Mobile Advertising 98

Twist Image

AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete , I lay out the case for the one screen world. Are we still talking about the need for brands to embrace mobile marketing? it''s about one screen: whatever screen is in front of me.

Marketing 109

Marketing Mobile B2B Apple 109

Social Media Strategies Summit

OCTOBER 13, 2023

That made Twitter’s rebranding a real open goal for marketers. But the digital marketing tool Semrush proved that it’s equally possible to comment on social trends on a less likely platform: LinkedIn. Why It Worked Social media users dreamed up this campaign rather than Dunkin’s marketing team.

Examples 130

Examples Trends Social Media Brands 130

Twist Image

AUGUST 20, 2014

Everyone is going to have the iWatch from Apple, right? As usual with Apple , we don''t even know if it really exists (even though news outlets are claiming that it has been delayed until 2015 ). It''s much more directed by utility (a topic discussed in depth in my second business book, CTRL ALT Delete ). business book.

Apple 80

Apple Marketing Real Estate Mobile 80

Twist Image

AUGUST 3, 2012

Most everything we look at in the marketing realm is linear. One of the clearest explanations of exponential versus linear growth came to me courtesy of a presentation that I saw from Ray Kurzweil (futurist and author of books like The Age of Intelligent Machines and The Singularity Is Near , to name a few). Linear growth.

iPad 94

iPad Marketing Microsoft Apple 94

Twist Image

MARCH 10, 2013

There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker. He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. bazaarvoice.

Bazaarvoice 75

Bazaarvoice Social Media Strategy Marketing 75

Waxing UnLyrical

FEBRUARY 13, 2012

The crime: in order to make it easier to find our friends, they were taking the address books on our cell phones and uploading it onto their servers. Apple needs to change this. Nor were they going to sell this data to marketers. Last Wednesday, it was social networking app Path ’s day in the hot seat.

Apple 185

Apple Privacy Startup Applications 185

Jon Loomer

MAY 12, 2021

Now that Apple has launched iOS 14.5 Book a One-on-One with Me. You can book a private, 45-minute session with me to discuss what you’re doing, answer questions, and recommend some strategies to take. Anyone can book a session with me, but PHC – Elite members get a deep discount.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Convince & Convert

MARCH 16, 2016

Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. So are e-books.

Tips 60

Tips Marketing Advertising Case Study 60

Twist Image

AUGUST 12, 2018

Tiffani is the global customer growth and innovation evangelist at Salesforce and author of the brand new business book, Growth IQ - Get Smarter About the Choices that Will Make or Break Your Business. with Tiffani Bova , that is also ranked as one of the top business and marketing podcasts on Apple Music. apple music.

Apple 40

Apple Research Advertising Groups 40

Buffer Social

AUGUST 16, 2023

and our commitment to keep up with market rates when it comes to how we pay our team. We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media. Google and Apple payments make up 2.5%

Price 70

Price Buy Insurance Cost 70

Buzz Marketing for Technology

SEPTEMBER 10, 2014

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). What role can marketing play in helping to define a new opportunity?

Forums 253

Forums Data Skills One Spot 253

Twist Image

NOVEMBER 5, 2017

There's this incredible feeling that you get from Tom Fishburne 's comics about the marketing industry. He's been a marketing professional for a long time (from large CPGs like General Mills and Nestle to Method and beyond). Most recently, Tom published his first book, Your Ad Ignored Here (which is a compilation of his work).

Marketing 45

Marketing Apple Advertising Industry 45

Twist Image

AUGUST 5, 2018

Some of the most insightful and smart books on branding and marketing strategy have been written by Marty Neumeier. For his latest book, Marty wanted to do something different. For his latest book, Marty wanted to do something different. The book is called Scramble. business book. digital marketing.

Strategy 40

Strategy Brands Apple Advertising 40

Twist Image

SEPTEMBER 11, 2014

This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. What I realized - very early on - is that if there is a short cut, a way to get things done faster, cheaper or easier, most marketers will make a run at it. I take marketing very seriously. Marketing for human beings.

Apple 86

Apple Advertising Publishing Eventful 86

Twist Image

JUNE 30, 2017

How to Make $80,000 Per Month on the Apple App Store - Johnny Lin - Medium. apple app store. book a futurists manifesto. digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog. press books. apple app store. book a futurists manifesto.

Apple 49

Apple Education YouTube Publishing 49

Twist Image

MAY 27, 2018

Peter has advised leaders from companies like Apple , Microsoft , Hyundai , IBM and Pfizer. He is the author of seven books, including Flip , Generation Y , Making it Happen , and 2016's Matter - Move Beyond the Competition, Create More Value, and Become the Obvious Choice. business book. digital marketing. business book.

Microsoft 40

Microsoft Apple Advertising Groups 40

Twist Image

MAY 29, 2018

Peter has advised leaders from companies like Apple , Microsoft , Hyundai , IBM and Pfizer. He is the author of seven books, including Flip , Generation Y , Making it Happen , and 2016's Matter - Move Beyond the Competition, Create More Value, and Become the Obvious Choice. business book. digital marketing. business book.

Microsoft 40

Microsoft Apple Advertising Groups 40

Twist Image

APRIL 10, 2013

When Johnson (who was previously heading up the retail division of Apple and was responsible for some of Target ''s success prior to that) was picked to help reinvent the beleaguered department store chain, I held high hopes that his actions might reinvigorate the entire department store model. How simple are things? in after-hours trading.

Retail 104

Retail Apple B2B Instagram 104