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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Monitoring strategies that contribute to sale.

Metrics 268
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What is attribution modeling for social media marketing?

Sprout Social

It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. Sprout’s Premium Analytics offer the ability to edit and add tracking parameters right from the Compose window. Use surveys.

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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Steve Dodd: Basically, I suspect the social monitoring, analytics and advertising spaces are focused on the big social networks like Twitter and Facebook, and because of that miss so much of the real commercial value of the deeper social web where people go to make purchasing decisions. More than 50 easy-to-use, impactful charts and graphs.

Brands 114
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper.

ROI 140
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This Week in Social Media – 8/7/2013

Social Media Marketing

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. Surveys and third party research are falling, with social data and the interrelation of online channels up. A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

These include gamification, internal communications and ROI-focused analytics. LinkedIn Elevate’s leaderboard, on the other hand, is only available to admins, as part of the analytics – it isn’t a core functionality. One of Smarp’s best features is its advanced analytics. Dynamic Signal. Image source: [link].

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100