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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 114
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Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? We’ll also jump right into one of the most successful case studies of marketing on Reddit, walking you through their strategy and dissecting how they succeeded. What is Reddit? Reddit is big.

Reddit 52
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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. You’ve come to the right place to find out. Clear data.

Hashtag 91
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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Facebook 1.

News 72
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The Importance of Diversifying Your Paid Media Strategy

Ignite Social Media

The world of social media marketing is never a dull one, and as the networks continue to evolve and roll out new changes, your paid media strategy must also be adjusted. Too often are businesses only running ads on Facebook and/or Instagram, but advertising capabilities on other networks are becoming more and more robust.

Strategy 144
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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144