Convince & Convert

AUGUST 13, 2015

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz.

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Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics.

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Resources Content Case Study eBook 99

Pixlee

SEPTEMBER 22, 2021

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Why Should You Care About Social Media Analytics? Expert marketers use these metrics to make informed decisions about different aspects of their business. .

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Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Why Should You Care About Social Media Analytics? Expert marketers use these metrics to make informed decisions about different aspects of their business. .

Data 52

Data Social Media UGC Sentiment 52

Kikolani

MAY 28, 2013

Back then, I was definitely not a fan. Popup opt-in forms are no longer just for internet marketers and the make money online niche. We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Duct Tape Marketing.

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Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . What Is Demand Generation? How Do I Find Keyword Opportunities?

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Likeable

JUNE 7, 2021

HubSpot Research reports that 91 percent of people believe ads today surpass the level of intrusiveness they held three years ago. Another millennial states, “ If I’m going to receive ads, I’d definitely prefer them to be about things I’m actually interested in.”

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Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

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Keyhole.co

JUNE 9, 2023

Also, do check out your competitors’ analytics ! It might take some experimenting to find the right time, but it’s definitely worth a try. Hubspot did a survey with over 1000 social media marketers. Take a look at a few of their profiles and see when they’re getting the most engagement.

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Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. This has made producing social media content a top priority for 95% of B2B marketers. Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing.

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Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. Adobe Summit: The Digital Marketing Conference – March 24-28, 2014. IRCE: Forward Mobility.

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Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Selling on Instagram: How to Use Instagram’s Shoppable Posts – HubSpot Blog. Definitely go check them out for inspiration. Our top dos and don’ts when it comes to how to sell on Instagram.

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Instagram Strategy Tips How To 75

Convince & Convert

DECEMBER 1, 2015

Joe Chernov comes to the Content Pros Podcast this week from InsightSquared, a sales performance analytics software product. Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, including Hubspot, Eloqua, and Kinvey. Finding balance between quantity and quality in content marketing.

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Strategy Content How To Hubspot 60

Razor Social

JULY 6, 2016

Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it. Bonus : Download the 9 step pillar formula for building email marketing automation sequences. By the way, this was research done by eMarketer on marketing channels that provide good ROI. Yes, it is.

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Sprout Social

MAY 20, 2021

For example, TINYpulse allows businesses to create custom surveys and monitor the results with analytics. Surveys definitely aren’t the be-all, end-all of measuring and assessing employee engagement. Incorporate your employees as part of your marketing strategy (think: employee spotlight posts). Online engagement.

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Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Content marketing demands the right context – so you’ve got to know when to redirect your time, and how. Really successful content marketing brands aren’t just blogging anymore. Create Often.

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Content Hubspot Curation Survey 95

Keyhole.co

AUGUST 25, 2023

Here are some examples of naming your channel to stand out from the crowd: Channel name based on a brand name: HubSpot Channel name based on a category type: ThailandfoodExplore Self-explanatory channel name: Excel Wizard 2. As such the competition is crazy. A lot of people create a lot of content on YouTube.

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Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from.

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Kikolani

JULY 12, 2012

Returns can be monitored from the statistic of non-unique visits in your analytics, which can at times outstate the number of different people by two, three or even four. Web analytics. Inbound marketers know the principle of making yourself useful. Do you work actively to improve return rates?

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Klout Newsletter Blogger Resources 122

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

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Twitter Pharmaceuticals B2B Biotechnology 279

Buffer Social

JANUARY 18, 2017

Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report , social media is a key channel for brand awareness, engagement, lead generation, customer support and much more. Generate new leads.

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Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. From textbooks to news stories to medical information, Digital Natives rely on the web for everything they do.

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Writtent Blog

JANUARY 24, 2014

According to Hubspot , blogging for your business will increase your website traffic by at least 55%. A lot of blog hosts make your reader statistics available to you in your user settings, but even if they don’t, Google Analytics provides a free service for tracking these statistics for you. What Will You Blog About? Keep it Legal.

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Hubspot Hosting Statistics Energy 95

Buffer Social

MAY 9, 2017

Hat-tip to Digital Marketer who has shared a great job description in their post on hiring a marketing team , which I referred to for this post.). Here’s how Airbnb describes itself in their social marketing manager job listing : Airbnb is the world’s largest community-driven hospitality company. Requirements or Challenge.

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Social Media Management Social Media How To Applications 101

Hootsuite

AUGUST 22, 2023

This often includes: Building and editing posts Suggesting keywords and hashtags Scheduling posts to publish at optimal times Providing analytics on your already-published posts to give insight for next steps Instagram is a fun platform for personal and recreational use. 1 Social Media Tool Create. The best time to post on Instagram, you ask?

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Buffer Social

APRIL 19, 2017

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? Analytics are often essential for answering your questions. Chapters in This Guide.

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Metrics Analytics Instagram Tools 109

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

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Marketing SEO Journal Engineering 265

Rebekah Radice

AUGUST 27, 2016

Want to see how you can add them to your WordPress or Hubspot website? You can track and measure using your preferred analytics method. This is definitely a developer’s field. Don’t forget to set up your analytics ! With its 1.51 Ready to learn how to use Facebook Instant Articles in your business?

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Facebook RSS API How To 60

Later

NOVEMBER 13, 2019

Instagram is definitely becoming a more unedited places,” says Erin from Something Social LA. . Check out how Later’s Marketing Campaign Lead, Lexie Carbone uses VSCO to get the look: . Similarly, sustainable clothing brand Everlane has always championed transparency with their marketing and strategy, even with their Instagram posts.

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Instagram Trends UGC Meme 85

Webbiquity SMM

JANUARY 24, 2017

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 5) twazzup.

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Tools Twitter Sample Samples 100

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

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Writtent Blog

FEBRUARY 24, 2014

Are there any major differentiators when it comes to inbound vs content marketing, and what are they? You’ve just unwittingly stepped into one of the fiercest marketing debates today. Both inbound and content marketing rose to prominence for the same reason, which was a rapidly shifting landscape of consumer behaviors.

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Marketing Content Hubspot Education 109

ProBlogger

MAY 31, 2016

Evergreen Content: A Definition. In some cases, this is an accurate definition. Keep track of your analytics, though, because if an old page could use a boost in the search rankings, it might make sense to take another look at the content. History is, by definition, in the past – which means it won’t change.

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Tips Content Case Study Review 20

Oktopost

JULY 13, 2023

Remember those long-gone days when marketing teams would be wrapping up a productive meeting – maybe checking their Blackberries for IMs or tapping a couple closing notes into their palm pilots – when the plucky new intern would say, ‘Hey, what about this social media stuff?’ You know, sites like Myspace. The best part?

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Social Media Management Social Media Tools ROI 62

Writtent Blog

AUGUST 17, 2016

According to Content Marketing Institute’s research , headlines that included odd numbers had a 20% higher click-through rate. Unbounce uses a great example for this one: “Google Analytics Tells You What Happened, KISSmetrics Tells You Who Did It”. Find more about this formula by watching the video series at Marketing Words.

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Examples SEO Screencast Blogger 40

Convince & Convert

MAY 10, 2012

Jay : So the premise of this post is that we spend a lot of time in social and in content marketing talking about eyeballs and how much traffic do we have and how many visitors do we have and how many unique visitors do we have and all this. You do not understand how digital marketing works. Yes, marketers are lazy.

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Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

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