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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

This is because ecommerce chatbots can: Answer FAQs. Gather feedback and data. Answer FAQs. FAQ chatbots can answer questions, and push customers to the next step in their user journey. Hootsuite’s Heydey , automates customer FAQs, order tracking questions, and general customer support. Gather feedback and data.

FAQ 120
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

May the Force first-party data be with you. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Your direct traffic in Google Analytics is a good estimate.

HootSuite 120
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How to Safeguard Patient Privacy in Healthcare with Data Masking

BeingOptimist

With rising cyber threats and data breaches, safeguarding sensitive patient information is more critical than ever. This is where data masking comes in. In this blog let’s delve into the advantages and implementation of data masking in changing healthcare data security. Data masking ensures privacy compliance.

Privacy 40
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The role of artificial intelligence in business in 2024

Sprout Social

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

Patterns 121
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129
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A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

And the best way we know how to research an audience is through social listening. Once you’ve done your audience research, use your learnings to create personas to guide the rest of your launch. The best way to do this is with competitor and audience research. Now, it’s time to conduct deeper competitive research.

Products 136
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17 social media management tips for productivity and organization

Sprout Social

Continue your research as you find the platform that works best for you. Metrics are just numbers, but KPIs bring context and meaning to your data. Take a deep dive into research and review your brand’s social media data and analytics to decipher the best timing trends. Think of these responses like an FAQ page.