Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization?

ROI 135

ROI Team Social Media Metrics 135

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Sentiment 110

Sentiment Banking Patterns Hotels 110

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 147

Team Marketing ROI Training 147

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. oPFpp7ruQF pic.twitter.com/uQhw1fG2z7.

Microsoft 112

Microsoft Analytics Metrics Data 112

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

Metrics 191

Metrics Content Marketing ROI 191

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

The Realtime Report

AUGUST 8, 2012

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

ROI 191

ROI Mzinga Analytics Social Media 191

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Analytics 60

Analytics Data Training Marketing 60

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. Public relations through a new lens.

Statistics 107

Statistics Skills Analytics Press Release 107

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 96

Influencer Instagram Brands Fashion 96

Sprout Social

SEPTEMBER 12, 2022

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Marketing 103

Marketing Software ROI Analytics 103

Ignite Social Media

AUGUST 9, 2022

Sprout Social is a social media management resource tool that supports integration with social platforms to allow licensed users to leverage a variety of app and web tools from scheduling content and managing inboxes to reporting and analytics. This can be helpful to make sure your social media marketing goals are staying on track. .

Review 155

Review Social Media Management Price Collaboration 155

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

B2B 62

B2B Marketing Apple Compete 62

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

ROI 78

ROI Strategy How To Marketing 78

Webbiquity SMM

JULY 15, 2014

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going?

Yahoo 195

Yahoo Marketing Apple Analytics 195

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Social media analytics.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Waxing UnLyrical

JANUARY 11, 2019

If your differentiator amongst your competition is that you have better rates or more industry expertise, you don’t have a solid foundation for keeping clients. Clients don’t stay with a cheaper agency or one with more industry expertise if they aren’t getting and proving business results. Proving you’re essential.

Strategy 161

Strategy Content Analytics Metrics 161

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Keyhole.co

MAY 11, 2023

That’s why having a solid Instagram marketing strategy is essential for success. In this ultimate guide to Instagram marketing, we’ll walk you through everything you need to know to create a winning strategy, from optimizing your profile to creating engaging content to using paid advertising. Let’s dive in!

Instagram 52

Instagram Strategy Marketing Hashtag 52

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Freelance Social Media

MARCH 12, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

Consultant 106

Consultant Foursquare Technorati RSS 106

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. LifeWellTravelled: Cathay Pacific sets the travel tone.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. Silos can be a challenge in any industry — let alone one with as many decentralized departments and units as higher ed.

Collaboration 224

Collaboration How To Education Team 224

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. For example, many TikTok marketing agencies specialize in creative productions and talent management.

Social Media 98

Social Media How To Marketing Price 98

Keyhole.co

NOVEMBER 8, 2023

Each industry has rules and regulations that they must comply with online. Of course, depending on your industry, the rules will be different. The food industry in the US is accountable to the Food and Drug Administration (FTC). The FTC monitors advertising that relates to food, particularly in relation to influencer marketing.

Social Media 52

Social Media Policies Guidelines Privacy 52

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Social media can provide a level of transparency to an industry that is often perceived as opaque. billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Google Analytics. Competitor websites, blogs and industry forums.

Adwords 278

Adwords SEO Compete Analytics 278

Waxing UnLyrical

MARCH 31, 2019

Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help.

Analytics 164

Analytics Influencer Issues Metrics 164

Keyhole.co

FEBRUARY 19, 2023

The finance industry is fast-paced and competitive. Your target market regularly consumes dozens of financial services ads; publishing generic content won’t yield results. So if you feel like your marketing campaigns aren’t converting, reassess your content first with social media analytics.

Brands 52

Brands Content Marketing Insurance 52

Waxing UnLyrical

MARCH 21, 2019

That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job. To say this is a much more complicated industry than I realized when I got into it three years ago would be a vast understatement. Sometimes people are going to show their true engagement by liking or retweeting.

Meme 250

Meme Training Flickr Discount 250

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62