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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan.

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Creating Personalized Experiences with Full Funnel Marketing for Maximum Returns

Koka Sexton

With research and audience segmentation, you can gain insight into the needs, interests, and preferences of your potential customers and create content that is tailored specifically for them. From here, you can use analytics tools to identify patterns and trends that can inform your full funnel marketing strategies.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

While positive comments can hugely boost your confidence, negative feedback provides a more constructive picture of your reputation. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. By creating engaging, informational, and relevant content.

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Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

Is constructing knowledge based on analysis a work literacy skill? I have been reading "Constructing Grounded Theory" by Kathy Charmaz for my dissertation. In addition, the deeper thinking skills needed in good qualitative research could create opportunities for the construction of new knowledge and more complex ideas.

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Understanding The Basics Of Instagram Social Listening

Keyhole.co

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! This insight helps in shaping their GTM strategies, content creation, and product development. Audit your industry at large. See what hashtags and keywords are most used by your target audience.

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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

Every social media manager, including yours truly, is out there trying to craft contagious content. This paved the way for any brand remotely related to safety, construction, insurance, and home painting to ride on the coattails of this social trend. appeared first on Unmetric Social Media Analytics Blog.

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Sprout on Sprout: How to create your own social media video template

Sprout Social

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. At Sprout, we use a video production template to help us scale our content. Build a content equation.