Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy.

Analytics 72

Analytics Tools Twitter Hashtag 72

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The brand also posts influencer content and shares UGC on TikTok. But today, Airbnb boasts 7.7

Communities 59

Communities Social Media Strategy UGC 59

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? What content is converting to real business? What content is producing the most leads?

Analytics 167

Analytics Google Metrics ROI 167

Buffer Social

NOVEMBER 16, 2023

X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them. Just subscribed to Twitter?

Twitter 101

Twitter Price Features Analytics 101

Webbiquity SMM

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. Image credit: Twitter Here’s how Sprout Social is doing it.

Social Media 267

Social Media Tips Marketing HootSuite 267

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.

Metrics 145

Metrics Analytics YouTube How To 145

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Start by taking a good look the Twitter community. This is an indication of how these followers tend to use Twitter.

Twitter 320

Twitter How To Social Networking Activities 320

Janet Fouts

FEBRUARY 11, 2013

I was part of a discussion on Twitter this morning around this post of George Snell’s.” ” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. go read it now and come back). Not always.

Communities 141

Communities Content Jive Meme 141

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you know how to generate high-converting traffic from Twitter?

Social Media Management 187

Social Media Management Social Media Tips Content 187

Keyhole.co

APRIL 12, 2023

This engagement tool is not just for Twitter alone but spans its effectiveness to Instagram. That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy. What is Instagram hashtag analytics? Enter Instagram hashtag analytics! Is this worth the drill?

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. They’re the voice of the brand and are responsible for posts, replies and general content. Should they?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Keyhole.co

FEBRUARY 3, 2023

What is Instagram analytics ? The reason is hiding in your Instagram analytics. Tracking your Instagram analytics will reveal what your target audience likes, when they are most active, and how your account is performing with regard to this. So to check your Instagram analytics, you must own a business or creator account.

Metrics 52

Metrics Analytics Instagram Hashtag 52

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. But first- Why do you need a Twitter social listening guide?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Later

AUGUST 10, 2021

Annabel shares the inspiration behind the brand, why she’s passionate about sustainability, and how she’s built an engaged digital community — all during a global pandemic. I created Seventh & Oak to fill a void in the eco-friendly candle community and make a positive impact on the planet, one scent at a time.”.

Communities 80

Communities Instagram Feed Feedly 80

Buffer Social

OCTOBER 2, 2023

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. This can potentially open up new, immersive ways to share content and engage with your audience.

News 80

News Report Social Media Instagram 80

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. (And empower you to brag to your boss with data-informed confidence — you’re welcome.) We’ve even included a simple (and free!) engagement rate calculator you can use to quickly double-check your own performance stats. #1 Clear data. Actionable insights to help you grow faster.

Industry 125

Industry Engagement HootSuite Analytics 125

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Reputation 90

Reputation Brands Sentiment Survey 90

Keyhole.co

MAY 25, 2022

Another 49% to develop creative content and so on. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. What is Social Media Analytics? Social media analytics vs web analytics.

Analytics 52

Analytics Social Media ROI Metrics 52

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. You’ve got Community , which just raised $40 million.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 107

Twitter Tourism Travel Education 107

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Buffer Social

OCTOBER 23, 2023

It helps the YouTube search engine effectively to categorize your content and make it more discoverable. Consider using captions and transcripts to make your content accessible and to provide additional text that can be indexed by search engines. Use the Community tab to post updates, create polls, or share behind-the-scenes content.

YouTube 113

YouTube Tips Collaboration Trends 113

Keyhole.co

DECEMBER 7, 2022

There are several reasons why Twitter is a valuable tool for any marketer. Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In many ways, Twitter is like a digital business card. Twitter has almost 450 million monthly active users. Source: Uber.

Analysis 52

Analysis Twitter How To Comparison 52

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Your direct traffic in Google Analytics is a good estimate. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. This couldn't be further from the truth.

Analytics 60

Analytics Data Training Marketing 60

Later

NOVEMBER 5, 2020

On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Choose Your Content Pillars.

Social Media 112

Social Media Strategy Hotels Content 112

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la

Communities 100

Communities Tips Metrics Community building 100

Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

Microsoft 112

Microsoft Analytics Metrics Data 112

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Social media content can go a long way in making customers happier.

Social Media 52

Social Media UGC Content Loyalty 52

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 99

Communities Instagram Analytics Exercises 99

Keyhole.co

SEPTEMBER 18, 2020

Learning how to get verified on Twitter will get you closer to building a credible brand online. The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. Jump Links: What Types Of Accounts Does Twitter Verify? What Types Of Accounts Does Twitter Verify?

Twitter 97

Twitter Badge How To Authentication 97

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . Engage influencers who shared your content. You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. I picked up some awesome tips from the community on the power of data exports. Reuse your top posts.

Analytics 110

Analytics Report Data Social Media 110