Rebekah Radice

SEPTEMBER 5, 2017

It could make the difference between an oops you can’t recover from and a strategy that builds brand awareness, conversation, and engagement. In this episode of the Brand Authority podcast, you’ll learn how to quickly establish your social media brand strategy. Subscribe to Brand Authority Podcast in iTunes.

Social Media 60

Social Media Strategy Brands How To 60

Rebekah Radice

JANUARY 9, 2017

Think about it this way… The trust your fans and followers feel toward your content translates into trust for your brand and product. Heighten Brand Awareness. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. Heighten Brand Visibility.

Template 131

Template Templates Social Media Strategy 131

Sprout Social

JANUARY 13, 2021

There’s an attribution model for everyone that can help you get more out of your social metrics. Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. What is attribution modeling? Models give you an idea of where your customer came from.

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Social Media Marketing Newsletter URL 97

Rebekah Radice

JULY 30, 2018

In this episode of the Brand Authority Podcast, I share the first of a three-part system on how to create your customized social media calendar. Subscribe to Brand Authority Podcast in iTunes. Here’s how: – Google Analytics. White papers. True Social Metrics , is another great tool. Checklists.

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Social Media Startup How To Case Study 121

Mindjumpers

AUGUST 6, 2012

With a focus on creating strategic business value by collecting data on “people” from sales leads, employee candidates, subject matter influencers, brand ambassadors, I believe the above mentioned services still have a long way to go. Similar Posts: Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper].

ROI 199

ROI Klout Data Influencer 199

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. ” ~ Sandra Fathi, Past President, PRSA NY.

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Metrics How To Discount Analytics 100

Hootsuite

SEPTEMBER 17, 2020

Each search offers opportunities for you to get your brand in front of more users. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. In order to advertise on Google, you must first have a Google account for your brand or business.

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Adwords Google Campaign Cost 145

Twist Image

AUGUST 21, 2012

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

Advertising 102

Advertising comScore Metrics Industry 102

Pam Moore

MARCH 29, 2017

Choosing metrics for success. Check out our new comprehensive training academy, the Social Profit Factor , that will help with you improve the ROI and business return on all of your social media, digital marketing and branding investment. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Small Business ROI Analysis 60

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Image source: [link]. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Image source: [link]. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Rebekah Radice

JANUARY 9, 2017

Think about it this way… The trust your fans and followers feel toward your content translates into trust for your brand and product. Heighten Brand Awareness. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. Heighten Brand Visibility.

Template 60

Template Templates Social Media Strategy 60

Rebekah Radice

MAY 24, 2017

Build trust which translates into trust for your brand and product. White papers. Go to your Google Analytics – Behavior – Site Content – find your top performing content or you can use this same formula for new blog posts. The important thing here is that you understand your own metrics.

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Social Media How To Analytics Types 148

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. The Platforms The average prestige brand has a presence on seven social platforms. LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Keyhole.co

OCTOBER 16, 2023

While social media marketing agencies may vary in the specific services they offer, some of the staples include: Strategy/consultation Content development Social media management Paid social media advertising Data and analytics reporting What skills are needed to launch a successful social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Pam Moore

SEPTEMBER 7, 2016

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. In this 30 minute podcast you will learn: .

Social Media 60

Social Media Tips Marketing Social Networking 60

Convince & Convert

JULY 29, 2012

” white paper. Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion. Current or former customers.

ROI 138

ROI Social Media Social CRM Survey 138

Rebekah Radice

MAY 24, 2017

Build trust which translates into trust for your brand and product. White papers. Go to your Google Analytics – Behavior – Site Content – find your top performing content or you can use this same formula for new blog posts. The important thing here is that you understand your own metrics.

Social Media 60

Social Media How To Analytics Types 60

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Do what I do: let others do the work and you apply the results! Freelancing.

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Mashup Resources RSS SEO 113

Convince & Convert

MAY 12, 2016

Gather the Final Metrics and Analytics. Pay special attention to the following key metrics during and after the webinar to benchmark performance and segment your follow-up actions. These key metrics are what pull all of your hard work together and tell you where the sales and nurturing opportunities are. Attendee Ratio.

Tips 60

Tips Survey Hosting Metrics 60

Webbiquity SMM

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands. Marketing Charts ). Marketing Charts ).

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Social Media B2B Marketing SEO 245

ProBlogger

JANUARY 30, 2013

It is simple to monitor key performance indicators in Google Analytics. If you are providing content in order to boost brand awareness, monitor organic brand searches on Google. They want to come to their own logical buying decisions, so the more you offer them, the more value they will attach to your brand.

ROI 40

ROI Content Buy Cost 40

ProBlogger

APRIL 6, 2011

How to get you standing out in front of brands and agencies, and find new ways to make money from your blogging pedigree along the way. a bigger punch with an agency or brand. One of the questions that Sarah Pietrzak asked was, “What should brands expect of bloggers and where do you see this relationship going?”. Online surveys.

Blogger 42

Blogger Brands Survey Cost 42

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). This huge resource of free, self-paced social media classes will cover best-practices and top strategies used by the world’s largest brands. How power is shifting from companies and brands to consumers. Understanding and using Google Analytics Data. — 15.

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Class Skills Social Media Marketing 40

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. link] [link] Rob van Alphen RT @jaybaer: Do brand influencers hang out on Facebook, or Twitter? What would you do? link] [link] B.R.S.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JUNE 25, 2014

If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands. Unlike a white paper or eBook, video assets make people feel. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral.

Video 166

Video Marketing B2B eBook 166

Oktopost

JUNE 9, 2020

The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Brand Amplification. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Employer Branding. Building Trust.

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B2B Survey ROI Metrics 144

Convince & Convert

OCTOBER 22, 2013

Our clients typically look at a variety of metrics that great content can drive. These metrics fall into short and long-term categories. Growth in branded keyword volume from organic search. These projects are just parts of an integrated, longer term content initiative aimed at brand exposure and growth. And Lagavullin.

Strategy 150

Strategy BuzzStream Content Brands 150

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. Here are all our white papers. Jay: Right.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

FEBRUARY 15, 2012

He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc. Primary Metrics. Defining Bricks & Feathers.

Content 151

Content Marketing Insurance Metrics 151

Convince & Convert

MARCH 23, 2010

Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure. link] Adine Jay, This was timely and a great help for me.

Social Media 119

Social Media Strategy Consultant RSS 119

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. In short, B2B brands need to be there. Why should B2B brands be on Instagram? Here are three quantifiable reasons to bring your brand to Instagram: It’s where your customers are. People use social to connect with brands as well.

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B2B Instagram How To Marketing 123

Convince & Convert

MAY 19, 2014

Bricks are more sturdy content initiatives with higher production values such as white papers, webinars, research reports like the one I’ve examined here, and so forth. The problem with this metric is the assumption that “exposure” is innately of value. here’s some details on how we did it, and why ).

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Statistics Social Media Loyalty Mobile 166

Sprout Social

AUGUST 4, 2021

It can help you nurture leads, raise brand awareness, and sell your products. Email marketing involves sending emails to current and potential customers with the goal of increasing brand awareness, driving engagement, nurturing leads, or making a sale. Benefits of email marketing: Increase brand awareness. Website traffic.

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Campaign Marketing Discount How To 98

Convince & Convert

FEBRUARY 5, 2012

Even a big content machine like ExactTarget (client) has their sales reps send ebooks and white papers and Webinar invites to current clients – often before they are publicly released. Consider having your account manager or agency CEO email it to key clients. Remember, content is not just for new customers.

Content 145

Content Marketing Curation Committee 145