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How to Find Your Audience on Social Media

Social Media Strategies Summit

Know Which Social Media Platforms They Use An obvious but important point: you need to focus your social media marketing efforts on the platforms your target audience is most likely to use. If LinkedIn is your top social traffic source, that could be because it’s the most popular social channel among your audience.

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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Survey 90
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Does Gen Z Use Facebook? October 2023 Data

Ignite Social Media

If you prefer to read along rather than watch the video, we’ve summarized the highlights of this analysis in the full post below. What is Gen Z’s Favorite Social Media Platform? Notably, more users reported monthly engagement with Facebook than with other supposedly trending platforms like Discord, Reddit, and Twitch.

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The More, the Merrier: Audiences Are Increasingly Embracing Multiple Social Networks

agora pulse

Some brands still believe the common misperception that social media is a zero-sum game regarding platforms: If audiences are embracing one platform, then it must mean that they are rejecting another. . That misconception comes in part from how social is covered. How is this possible? hours each day with digital media, compared with 3.5

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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis? Why should brands carry out review analysis?

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making.

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How to supercharge your marketing strategy with AI automation

Sprout Social

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Strategy 101