Net-Savvy Executive

APRIL 1, 2011

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. MotiveQuest Still doing what they do.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Oktopost

APRIL 22, 2019

However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange. Accuracy in both big-picture and fine-grained analysis. Nielsen Visual IQ. Combined, Facebook and Google dominate 58% of digital ad spending.

Software 101

Software Marketing Analytics B2B 101

Twist Image

OCTOBER 18, 2011

they want it from the beach and commute to work to their backyards and across multiple platforms. Parallel play is all about people in the same room watching different shows on different platforms. The big question is this: will TV be able to maintain its dominance as a media platform or will it truly converge with the Web?

iPad 104

iPad Nielsen Advertising Activities 104

Convince & Convert

AUGUST 7, 2011

Nice analysis on it from Ian Lurie over at Conversation Marketing ). Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Razor Social

MAY 15, 2019

One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis. Sentiment analysis helps you understand the opinions of your audience by identifying mentions of your brand on social media and then categorizing them as positive, negative, or neutral.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.

Research 40

Research Social Media Cymfony Sample 40

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. But as on every other social media platform, content is king on LinkedIn. The trick is always to add your analysis and thoughts whenever something significant happens.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. But as on every other social media platform, content is king on LinkedIn. The trick is always to add your analysis and thoughts whenever something significant happens.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Radian6 Strategy SM2 155

Mindjumpers

AUGUST 9, 2010

Posted by Jonas Klit Nielsen Aug 9th, 2010 Tweet In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Click to view large image Source: Harvard Business Review, 88, 7/8, July-August 2010, issue.

comScore 232

comScore Microblogging Analysis Nielsen 232

Jon Loomer

AUGUST 29, 2018

Along the way, we’ll take a nerdy detour into segmented audience analysis. In the United States, you can also target by DMA , which is a media market as defined by Nielsen. The platform may use IP address, mobile device info, a user’s profile data (i.e. Audience Segmentation Analysis. Glad you asked!

Facebook 166

Facebook Travel Mobile Comparison 166

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. They immediately set me up with a trial and turns out, I love the platform! And once you do, you can give them exactly what they need. But be careful not to confuse social listening with monitoring.

Hashtag 138

Hashtag Influencer Trends Industry 138

Oktopost

JUNE 9, 2020

How to Choose the Right Platform for Employee Advocacy. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. How to Launch an Employee Advocacy Program. How to Drive Employee Advocacy Adoption. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

JUNE 12, 2016

Engage with others on the social platforms. Their analysis, based on patterns of usage along with tweet and follower data, found a clear divide between those who share information and those who share about themselves. Here are the Big 10: . Post great content. Write a professional bio. Use hashtags. Reach out to influencers.

Twitter 81

Twitter Strategy Instagram Facebook 81

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. They immediately set me up with a trial and turns out, I love the platform! And once you do, you can give them exactly what they need. But be careful not to confuse social listening with monitoring.

Hashtag 60

Hashtag Influencer Trends Industry 60

Webbiquity SMM

FEBRUARY 7, 2011

Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. How to Use Your Blog to Drive Social Sales by Social Media Examiner. Social Media Strategy Guides. 7 Tips for Succeeding as a Social Media Strategist by Mashable.

Social Media 198

Social Media Tools Tips ROI 198

Buzz Marketing for Technology

JUNE 27, 2008

These include among other things, a thorough analysis of the skills and their nature, their interrelationships, and the resulting implications for educational and technological developments. For socio-emotional literacy: Content analysis of inputs of participants in a chat session. The second strategy, in contrast, is skeptical.

Skills 207

Skills Education Telecommunications Journal 207

Sprout Social

APRIL 25, 2022

Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Conversational marketing platform Drift produces five different podcasts that cover everything from the art of business conversations to operational excellence. 4 B2B Instagram marketing examples we love. Test and learn.

B2B 123

B2B Instagram How To Marketing 123

Buzz Marketing for Technology

FEBRUARY 9, 2011

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. Dashboard shows volume of mentions and sentiment.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading.

Sites 96

Sites Industry Blogger News 96