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CMOs View on Social Media Measurement

Ignite Social Media

A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. Those missing pieces come in the form of data and analysis. Ranking Digital Media Channels.

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New People at Mindjumpers

Mindjumpers

Lea is studying to be a Global Business Engineer at Copenhagen University College of Engineering. Lise Haar Nielsen Account & Project Assistant. She holds a BA in Marketing and Management Communication from Aarhus School of Business – Aarhus University and plans to continue with her studies in the fall 2011.

Nielsen 231
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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

As a marketer, if you’re not offering a ‘catchy hook’ or getting your point across early on in a video ad, most people will not hesitate from tuning out. Sheryl Sandberg, the COO of Facebook also recommended creating 6-second ads to achieve “higher brand metrics across the board”.

Mobile 90
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Why Quality Content is the Foundation of SEO

Proactive Report

As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Other studies show that if the website lacks good content, it simply ends up in oblivion due to the Search Engine algorithms preference for great content. There are, of course, many other factors.

SEO 45
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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). Guess what? Play Your Own Game.

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7 Myths You Believe About Freelance Copywriters

Writtent Blog

While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. As a recent analysis of the “contingent workforce” by Dr. Michael Woody found, large and medium-sized companies are actually hiring freelancers in droves. Let me tell you why.

Nielsen 40
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. An often referenced report is the one that states that every $1 spent on influencer marketing yields $7.65