Hawks pointed out that an internal study at Greystripe indicated that full-screen ads generate a conversion rate five times higher than small banner ads. study of user traffic revealed that Pandora can boast of a mobile audience nearly twice the size of its desktop counterparts, with 48.6 ComScore VP of Industry Analysis Andrew Lipsman said, “It conforms to how people experience media brands on a day-to-day basis.”. Source: Nielsen. This is according to Branding Brand, a mobile commerce platform that singles out smartphone-optimized website traffic. million. million. MORE >>

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. In my estimation they are providing good-looking reports that look like they come from my dashboard with some human analysis of why something spiked on a given day. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”. So lets dig in! MORE >>

website is excellent in terms of its analysis of social media inforgraphics. They might make for a great poster to blow up wall-sized, or perhaps a series of handouts that people can take home and study, but for a slideshow presentation, they’re overwhelming. Denise West Here is a new infographic released by The Nielsen Co. Study: Social Media Takes On Email. Denise West Here is a new infographic released by The Nielsen Co. Study: Social Media Takes On Email. It’s very helpful to use infographics in presentations, reports, articles, etc., MORE >>

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. MIT Study Suggests Social Networks Influence Behavior by MediaPost Online Media Daily. Adoption soared. 85% of Inc. Mistakes were made. Magazine. MORE >>

Blogpulse : A service of Nielsen BuzzMetrics, it analyzes and reports on daily trends in the blogosphere. pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Do you know what people are saying about your brand? If you have customers, odds are they’re talking about you to their coworkers, to their friends, and to anyone else within earshot — including those on social networks. FriendFeed Search : Scans all FriendFeed activity. HowSociable? Yahoo! MORE >>