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CMOs View on Social Media Measurement

Ignite Social Media

A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. The study also reports that 82% of CMOs expect digital spending to increase by 49% over the next 12 months.

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New People at Mindjumpers

Mindjumpers

Lea is studying to be a Global Business Engineer at Copenhagen University College of Engineering. Lise Haar Nielsen Account & Project Assistant. She holds a BA in Marketing and Management Communication from Aarhus School of Business – Aarhus University and plans to continue with her studies in the fall 2011.

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent. This brings us to the commonly asked question: How do you promote your brand in such a short time?

Mobile 90
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Why Quality Content is the Foundation of SEO

Proactive Report

As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Other studies show that if the website lacks good content, it simply ends up in oblivion due to the Search Engine algorithms preference for great content. There are, of course, many other factors.

SEO 45
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The Shift To TV Everywhere

Twist Image

According to the MediaPost news item, ABC Studies iPad: Redefines TV Viewing , "The iPad surely will play a role in accentuating that lesser connection to time and place going forward. ABC would have studied viewer usage of other tablets, but none had critical mass. nielsen mckinsey company. active media. advertiser.

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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Nice analysis on it from Ian Lurie over at Conversation Marketing ). Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile.

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What Journalists Need from PR People

Proactive Report

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Tags: Social Media Case Studies. Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4